by Marven Franco | Aug 9, 2022 | Fransmart Blog
One of the biggest issue restaurant franchises continue to grapple with post-pandemic is disruption to their supply chain. Savvy franchise brands have created strong copacker and other vendor relationships to ensure their franchisees will have little or no disruption...
by Marven Franco | Aug 3, 2022 | Fransmart Blog
Social Media. Like it or not personally, if you’re running a franchise you need to embrace this powerful marketing tool. Research by Sprout Social found that 55% of consumers learn about brands on social media first, with the number nearly 80% for GenZ. And 78% of...
by Marven Franco | Jul 29, 2022 | Fransmart Blog
In 2022 the restaurant industry is poised to be close to a trillion-dollar industry, but the pandemic has changed and challenged restaurants. It’s caused a shift in consumer habits, created chaos with supply chains and seen its labor pool contract and demand better...
by Marven Franco | Jul 26, 2022 | Fransmart Blog
Over the past two decades, the rise of minorities in franchising has continued to rise. According to the U.S. Census Bureau 30.8 percent of franchises were owned by minorities, compared to 18.8 percent of non-franchised businesses. While the growth is great, more...
by Marven Franco | Jul 21, 2022 | Fransmart Blog, Rise Southern Biscuits and Righteous Chicken, The Halal Guys
According to Accenture there are a staggering 3.3 billion loyalty memberships in the U.S. and 90 percent of companies have some type of loyalty program. If your franchise doesn’t, you are missing a key way to build brand ambassadors and collect data that can help you...
by Marven Franco | Jul 18, 2022 | Fransmart Blog
Everyone has heard that in real estate it’s all about location, location, location. And if you’re a franchisee looking to open a new restaurant or store that couldn’t be truer. In franchising your location can make or break your business. While franchisors often have...
