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Fransmart Plans for Multi-Billion Franchise Portfolio

Jun 15, 2022

Downward shot of two people standing on sidewalk the words passion led us here

For over three decades Fransmart has been the leading franchise development firm for emerging brands, bringing concepts like Five Guys and The Halal Guys from one unit to international sensations. Now Fransmart is focusing on its own growth and innovation with a bold plan to hold a multi-billion dollar portfolio of category leading franchise brands by 2030. To reach this goal, Fransmart will continue to identify and invest in concepts ripe for national and international expansion, while accelerating growth of its legacy brands.

 

“To succeed in the world of franchising requires continual improvements to the brand’s business model, growth strategy, systems and processes,” said Dan Rowe, Fransmart CEO. “And to sell the most franchises, you need more than great salespeople, you need brands that sell themselves with best-in-class unit economics and a large runway for growth, giving multi-unit franchisees the opportunity to double or triple their chance for success and often reinvest their profit into more units.”

Fransmart will take its proven formula to the next level with its best-in-class leadership team and a growing pipeline of new brands with the right DNA to scale.

 

Fransmart’s current portfolio of top emerging franchise include JARS by Fabio Viviani, Duff’s CakeMix, Taffer’s Tavern, Rise Southern Biscuits & Righteous Chicken, PayMore, Curry Up Now, nomoo New American Burgers & More, Ike’s Love & Sandwiches, GLO30, Brooklyn Dumpling Shop and more. As part of Fransmart’s multi-billion-dollar vision, the company will grow its portfolio to 10 category-leading franchise brands with more than 200 units each.

The Fransmart Difference

Fransmart differs from other franchise development firms that simply sell franchise units. As it continues its growth trajectory, Fransmart is a true partner offering emerging brands a suite of ongoing services to support the brand’s success.

To offer brands best-in-class marketing support, Fransmart recently hired a chief marketing officer, director of communications and expanded its marketing management team. Collectively, this revamped marketing team helps provide marketing support, public relations efforts and B2B marketing efforts on behalf of Fransmart brands.

“What drew me to Fransmart was the opportunity to help brands rapidly expand their reach, influence and revenue-generating potential,” said Shannon Keller, Fransmart’s new CMO. “We do more than just sell franchises, we go deep with each brand on a marketing strategy designed to increase sales performance and fuel consistent growth.”

Fransmart also made a big investment in franchise operations bringing on Don Baruch, a veteran with over 25 years’ experience working with some of the top franchise brands in the world and with experience as a multi-unit franchise operator himself. This expertise allows Fransmart to offer help to franchisors and franchisees to optimize operations for profitability, growth and success.

“My role is integrating great systems with exciting emerging companies in the areas of Operations, Real Estate, Financial Performance and People Planning, said Barunch. “Fransmart’s role as the premier partner to grow Franchise Systems has given me the perfect platform to share my knowledge and passion.”

Knowing it’s hard to go from being a one-unit operation to a major player in the franchise world, Fransmart also helps emerging brands through its Franinvest division. Brands in the Fransmart portfolio can apply for capital to fuel growth.

“Fransmart is about more than selling franchises, we’re in the business of powering the restaurants of the future by giving them all the tools needed to succeed,” said Rowe.


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