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Overview
This award-winning Indian fast casual restaurant chain dominates the segment with high volume and a simple operational model serving delicious, whimsical Indian Cuisine making this concept safe and approachable to new customers. Shareholders in Curry Up Now include the group that invested in Sweetgreen, Cava, by Chloe, and launched franchising for Five Guys, QDOBA, and The Halal Guys.
FOUNDED / SEGMENT
2009 in San Francisco & Silicon Valley / Indian Fast Casual Restaurant/ Indian Cuisine & Speakeasy Bar
REVENUE STREAM / DAY PARTS / FOOTPRINT
Dine-in, Delivery, Carry-out, Catering, Alcohol / Lunch, Dinner, Happy Hour, Snack, Late Night/ 1,500 sq. ft. (average)
CONVERSIONS / REVENUE
Perfect for inexpensive restaurant conversions
The Market
Franchisee Testimonials
We were incredibly drawn to the Curry Up Now concept immediately for its welcoming ambience, consistent ‘party in the mouth’ flavors and overall customer experience. Curry Up Now has achieved what was missing in the American fast and fine casual market – it has captured the essence of traditional Indian street food, delivering the authentic and flavorful cuisine straight to American streets with an enhanced guest experience.
Samyuktha Kilaru
Franchise Owner, TX
Curry Up Now has an outlook to constantly improve and get better. They even ask franchisees about how to make operations easier or better for them, and the leadership accepts suggestions and looks for ways to help franchisees improve. Technology also drew us to Curry Up Now. It has a cool, hip vibe that really connects with young people. The hi-tech kiosks make it a fun experience to order and have the increasingly important value of convenience.
Heather and David Leuterio
Franchise Owner, CA
There are many successful local Indian restaurants, so I think it’s time for a successful national chain. Indian food tastes amazing and Curry Up Now takes authentic flavors and packages them in mainstream ways, like the Tikka Masala Burrito and loaded Sexy Fries, which makes trial easier for people. Once they try the food, they are hooked and start working their way around the rest of our menu.
Hemant Suri
Franchise Owner, GA
Curry Up Now is a restaurant that can take you on a one-of-a-kind journey across India. It’s not one part of India, it’s all parts. It’s unique and affordable Indian street food. The restaurant will also feature alcohol, which struck me as a very strong selling point. If you look at Curry Up’s drink menu, it’s the bomb. Bandit Queen is one of the drinks as well as The In-Flight Smoker and Bangalore Old Fashioned.
Ankita Mehta
Franchise Owner, TX
Our family loves Indian food, and Curry Up Now is unlike any other Indian concept out there. You might not know saag paneer or chicken tikka masala, but when Curry Up Now puts it in their unique burrito, people try it, realize how much they like it, and keep coming back for more.
Netto Family
Franchise Owner, UT and CO
My family and I began our franchising journey in the 90s and have always wanted to break into Indian cuisine. When we discovered Curry Up Now, we jumped at the opportunity to package our love for traditional Indian food with an engaging brand and the convenience of a fast casual setting. With companies like Google, Apple, Amazon and more announcing expansions in the Triangle area, we recognize the growth and vibrancy of this community and can’t wait to bring something new to the table.
VAAP Management
Franchise Owner, NC
The creativity and unique essence of the brand is what impressed me the most when I first discovered Curry Up Now. They not only pay attention to the taste of the food, but also how it is presented, and that is something that isn’t available on the East Coast yet.
Pritesh Benjamin
Franchise Owner, NJ
“The Curry Up Now team has married authentic flavors with a Cali-inspiration that will resonate with guests across the country. It is different than anything you have ever eaten.”
Greg Golkin
Founder, Kitchen Fund
CEO & Chief Trouble Maker Curry Up Now
Akash Kapoor
Our Story
Curry Up Now is the largest and fastest growing Indian fast casual restaurant chain in North America, renowned for their innovative spin on traditional Indian cuisine. “Indian Street Food” with a modern twist.
Curry Up Now takes care of their customers by using only clean locally sourced ingredients. Their delicious food WOWS guests. Founder and CEO, Akash Kapoor supports employees, and gives back to the community, “I firmly believe in bringing happiness to the world through food”.
Akash spent years perfecting Curry Up Now’s sauces, chutneys, and other foods which are produced in a professional commissary. Curry Up Now offers franchisees the ability to purchase the food directly from the commissary at the same price as the founders, giving franchisees even more opportunity to be profitable.
Franchise Advantage
Unique Concept
Unique concept means perfect fit for prime real estate & flexible conversion options from 1,300 to 3,300 sq.ft.
A Growing Trend
Billions of people eat Indian cuisine every day
No Indian Chef Required
No requirement for an Indian chef – all chutneys/sauces are prepared & delivered using a commissary & major distributor
Hip Speakeasy Bar
The option to include a hip speakeasy bar, Mortar & Pestle where available
Wide Variety of Menu Options
Protein is halal, naturally raised & free of antibiotics, with the menu also including a wide array of vegetarian, vegan, & gluten-free choices
The Numbers
FRANCHISE FEE
$35,000
MULTI-UNIT DEVELOPMENT FEE
Full Fee 1-3 units (or 1-5 for 10+ units), 50% deposit each additional unit
ROYALTIES
6% of Gross Sales
WORLDWIDE CREATIVE FUND
3% of Gross Sales
LOCAL STORE MARKETING
1st Restaurant: $1,500 /month for the initial 6 months of operations
START UP COSTS (MULTI-UNIT, Minimum 5)
$392,000 – $1,671,500
Target Franchisee
We’re looking for passionate, hardworking franchisees who want to build 5 to 10 unit franchise businesses. Our vision is to build Curry Up Now to 500+ units with only 50 successful multi-unit franchisees who are focused on growth and the guest experience. We want you to build a successful business by following the nationally proven operations system.
Franchise Requirements
Operational experience in the restaurant business is a plus, but not required assuming a Director of Operations, proven to be successful at running multi-unit franchise businesses, will be a part of your team. Prospective Franchisees must meet the minimum requirements below to be considered for a Curry Up Now franchise.
- $1MM net worth*
- $500K liquid capital available for investment*
- Ready to begin development within the next 3-6 months
- Ready to develop a minimum five unit territory in a major U.S. area
Franchise Support
Curry Up Now is committed to ensuring impeccable operations at every location. Curry Up Now provides our franchise partners with the all the resources and support necessary to continually succeed and grow.
Support provided to franchisee includes:
- Real estate / site selection
- Store build-out, construction
- Training systems
- Operational support
- Recipe & menu development
- Marketing & brand building
- Vendor & equipment selection
- Point of Sale system
- Pre-opening, grand opening support
Become a Curry Up Now Franchisee in 30-Days
STEP 1
Submit an Inquiry Form (Today!)
STEP 2
Speak with Franchise Development Director (within 24 hours)
STEP 3
Submit the Franchise Application (2 days)
STEP 4
Review Application with Franchise Development Director (3 days)
STEP 5
Receive & review Franchise Disclosure Document with Franchise Development Director (5 days)
STEP 6
Schedule Discovery Day with Franchisor (14 days)
STEP 7
Execute letter of intent (16 days)
STEP 8
Become a Franchisee! (30 days)
Awards & Honors
QSR’s 40/40 List
Founder and CEO Akash Kapoor Top 100 Movers and Shakers
Breakout Brands Award
5 Hottest Fast-Casual Chains
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