Fast Casual
Indian Cuisine
"street food" dishes.
Overview
This award-winning restaurant chain dominates the segment with high volume and a simple operational model serving delicious, whimsical Indian Cuisine making this concept safe and approachable to new customers. Shareholders in Curry Up Now include the group that invested in Sweetgreen, Cava, by Chloe, and launched franchising for 5 Guys, QDOBA, and The Halal Guys.
FOUNDED / SEGMENT
2009 in San Francisco & Silicon Valley / Fast Casual Indian Cuisine & Speakeasy Bar
REVENUE STREAM / DAY PARTS / FOOTPRINT
Dine-in, Delivery, Carry-out, Catering, Alcohol / Lunch, Dinner, Happy Hour, Snack, Late Night/ 1,500 sq. ft. (average)
CONVERSIONS / REVENUE
Perfect for inexpensive restaurant conversions/ Strong Item 19
Akash Kapoor
CEO & Chief Trouble Maker
Curry Up Now
Our Story
Curry Up Now is the largest and fastest growing Indian fast casual restaurant chain in North America, renowned for their innovative spin on traditional Indian cuisine. “Indian Street Food” with a modern twist.
Curry Up Now takes care of their customers by using only clean locally sourced ingredients. Their delicious food WOWS guests. Founder and CEO, Akash Kapoor supports employees, and gives back to the community, “I firmly believe in bringing happiness to the world through food”.
Akash spent years perfecting Curry Up Now’s sauces, chutneys, and other foods which are produced in a professional commissary. Curry Up Now offers franchisees the ability to purchase the food directly from the commissary at the same price as the founders, giving franchisees even more opportunity to be profitable.
Franchise Advantage
Unique concept means perfect fit for prime real estate & flexible conversion options from 1,300 to 3,300 sq.ft.
Unique
Concept
Billions of people eat Indian cuisine every day
A Growing Trend
No requirement for an Indian chef – all chutneys/sauces are prepared & delivered using a commissary & major distributor
No Indian
Chef Required
The option to include a hip speakeasy bar, Mortar & Pestle where available
Hip Speakeasy Bar
Protein is halal, naturally raised & free of antibiotics, with the menu also including a wide array of vegetarian, vegan, & gluten-free choices
Wide Variety of Menu Options
The Numbers
FRANCHISE FEE
$40,000
MULTI-UNIT DEVELOPMENT FEE
Full Fee 1-3 units (or 1-5 for 10+ units), 50% deposit each additional unit
ROYALTIES
6% of Gross Sales
WORLDWIDE CREATIVE FUND
2% of Gross Sales
LOCAL STORE MARKETING
1% of Gross Sales
START UP COSTS (MULTI-UNIT)
$483,500 to $2,875,000
“The Curry Up Now team has married authentic flavors with a Cali-inspiration that will resonate with guests across the country. It is different than anything you have ever eaten.”
“Amazing food, wonderful minimal packaging (which is huge for us!), and the pickup was spot on. Everything was ready - exactly as ordered. I could write this same review for every experience we have had here - pre and during-COVID.”
Awards & Honors
QSR’s 40/40 List
Founder and CEO Akash Kapoor Top 100 Movers and Shakers
#40 on Fast Casual’s Top 100 Movers and Shakers
#73 Fast Casual Top 100 Innovators
Target Franchisee
We’re looking for passionate, hardworking franchisees who want to build 5 to 10 unit franchise businesses. Our vision is to build Curry Up Now to 500+ units with only 50 successful multi-unit franchisees who are focused on growth and the guest experience. We want you to build a successful business by following the nationally proven operations system.
Franchise Requirements
Operational experience in the restaurant business is a plus, but not required assuming a Director of Operations, proven to be successful at running multi-unit franchise businesses, will be a part of your team. Prospective Franchisees must meet the minimum requirements below to be considered for a Curry Up Now franchise.
- $1MM net worth*
- $500K liquid capital available for investment*
- Ready to begin development within the next 3-6 months
- Ready to develop a minimum five unit territory in a major U.S. area
*Investment partners may contribute to this requirement
Franchise Support
Curry Up Now is committed to ensuring impeccable operations at every location. Curry Up Now provides our franchise partners with the all the resources and support necessary to continually succeed and grow.
Support provided to franchisee includes:
- Real estate / site selection
- Store build-out, construction
- Training systems
- Operational support
- Recipe & menu development
- Marketing & brand building
- Vendor & equipment selection
- Point of Sale system
- Pre-opening, grand opening support
The Market
| UNITS OPEN | UNDER DEVELOPMENT |
|---|---|
| Alameda, CA Irvine, CA Oakland, CA Palo Alto, CA Sacramento, CA San Francisco,CA San Jose, CA San Mateo, CA Decatur, GA Hoboken, NJ Salt Lake City, UT Midvale, UT |
Orange County, CA Sacramento, CA San Diego, CA San Ramon, CA Atlanta, GA Colorado New Jersey Utah |
Become a Curry Up Now Franchisee in 30-Days
Submit an Inquiry Form
(Today!)
Speak with Franchise Development Director
(within 24 hours)
Submit the Franchise Application
(2 days)
Review Application with Franchise Development Director
(3 days)
Receive & review Franchise Disclosure Document with Franchise Development Director
(5 days)
Schedule Discovery Day with Franchisor
(14 days)
Execute letter of intent
(16 days)
Become a Franchisee!
(30 days)