Dumplings
Reimagined
Now Franchising
The NYC restauranteur and founder Stratis Morfogen took his family’s legacy trade, the New York diner, and reinvented it as this winning combination, classic diner dishes in delectable dumpling form! A 24 hour, contactless, automat dumpling franchise that spins the QSR industry on it’s head.
Take a look inside The Automat that is shaking up the QSR industry
Fransmart CEO Dan Rowe discusses robot cooks at his Brooklyn Dumpling Shop amid coronavirus
Stratis Morfogen is interviewed on Restaurant Misfits discussing his successful ventures that are a favorite among the New York City locals
Brooklyn Dumpling Shop shows off their incredible Frose drink that comes in several different flavor combinations.
The Brooklyn Dumpling Shop Satay Sauce is going to become the your new go to favorite
Stratis Morfogen of Brooklyn Dumpling Shop speaks with Dan Rowe about real estate opportunities for restaurants post pandemic
Renown food connoisseur Foodgod checks out the new safety measures and of course the dumplings
Moving towards the future – by taking from the past? Brooklyn Dumpling Shop is drawing upon nostalgia in order to break into a new era of innovation in the food industry.
Stratis Morfogen
CEO, Founder
Brooklyn Dumpling Shop
Our Story
You can soon sink your teeth into owning your own Brooklyn Dumpling Shop, after the highly anticipated concept opens in Spring 2021! It has already been named to QSR’s The 40/40 List for 2021: America’s Hottest Startup Fast Casuals.
Stratis Morfogen is an established restaurateur who has handcrafted 32 delicious flavors of dumplings to be served in a 24hour automat. The entire concept will be touchless and contactless keeping customers and staff safe while being able to deliver consistent hot and fresh food. It’s the first dumpling franchise to go completely touch-free.
Utilizing the once common Automat allows the brand to keep customers and employees safe by eliminating a point of contact but also regulate the temperature of each locker ensuring food stays piping hot or drinks perfectly chilled. Customers will receive a unique code on their phone which opens only their lockers. This ensures the correct food is taken every time and makes it fast and easy for third party delivery services. Customers will be able to order online or at self sanitizing kiosks in store.
This revolutionary concept will shake the QSR industry as plans to open 500 units in the next 5 years are underway. Brooklyn Dumpling Shop hopes to be in every train station, airport, strip mall, and shopping center in the top mass media markets both nationally and world wide.
Franchise Advantage
Unique Automat concept and flavor combinations set us apart from the competition
Unique
Concept
Frozen Brooklyn Dumpling Shop dumplings available nationwide increase brand awareness and revenue streams
Available in Retail Stores
Customer and employee safety is built in with contactless and touchless ordering and food pick-up
Contactless Format
The custom food locker is convenient for customers and flexible enough to fit in spaces from 400 to 1,200 sq. ft.
Custom Food Locker Design
You won’t miss out on liquor sales with the custom to-go drink packaging
Drinks to Go
The Numbers (Domestic)
The Numbers (International)
“This is all about disruption. Disrupting the QSR industry, disrupting traditional kitchen operations, disrupting traditional 30 percent payrolls and bringing back the greatest product distribution machine ever created, the Automat. We believe we’ve created the Tesla of automats, all controlled from your smartphone. I’m excited to show the world our revolutionary new QSR from the 100% contactless drive-thru, to our guests’ relationship with our Automat. Grow big and grow fast. That’s the ethos of our partnership with Fransmart led by Dan Rowe.”
“I’ve never seen anything like Brooklyn Dumpling Shop. Once customers try it, they will be hooked. This is the right concept at the right time – high volume, small footprint, tech-forward, fully co-packed menu built for speed, accuracy and incredible taste. The contactless format is the solution to the biggest problem the restaurant industry is currently facing. It is perfect for franchising and we already have prospects who want to open locations in airports and the largest malls in the country. There will be 1,000 locations across North America and in the top 25 mass gathering areas around the world.``
``Brooklyn Dumpling Shop may be the newest concept on this year’s 40/40 List, but it’s also one of the most innovative. Meeting the demands of this pandemic season head-on, Brooklyn Dumpling Shop’s automat style of service is simple yet tech-forward, stripping down the friction between customer and business. We’re betting it’s a model that will catch on and has the opportunity to quickly grow, which is why we’ve included the brand on our 40/40 List.``
“I am very excited about Brooklyn Dumpling Shop, the brand’s innovative technology is exciting and the food is delicious. Getting into the brand early is a very wise decision. In the next two or three years, I expect we will see a lot of automat restaurants, so it’s great to jump on board with the innovative concept now.”
As Seen In
NYC dumpling franchise Automat Announces Massive Deal to Franchise 500 Locations in North America
NYC restaurant’s reopening will include changes like masks, food lockers
Named to QSR’s The 40/40 List for 2021: America’s Hottest Startup Fast Casuals
Hands-free NYC dumpling shop is literally giving away the store
NYC restaurants turning to high tech solutions to reopen: Brooklyn Dumpling Shop
Stratis Morfogen: Has Big Plans. With ambitious new restaurants, a cookbook, and a frozen-food line, the entrepreneur is making the pandemic a time of opportunity.
Target Franchisee
Brooklyn Dumpling Shop is seeking franchisees that are focused on exceptional operations and customer service and looking to build multi-unit franchise territories. Franchisees must demonstrate substantial business experience and possess a true passion for the Brooklyn Dumpling Shop concept.
Franchise Requirements
Operational experience in the restaurant business is a plus, but not required assuming a professional General Manager will be part of your team. Prospective Franchisees must meet the minimum requirements below to be consider for a Brooklyn Dumpling Shop franchise.
- $1MM net worth*
- $500K liquid capital available for investment*
- Ready to begin development within the next 3-6 months
- Ready to develop a minimum five unit territory in a major U.S. area
*Investment partners may contribute to this requirement
Franchise Support
Brooklyn Dumpling Shop is committed to ensuring impeccable operations at every location. Brooklyn Dumpling Shop provides our franchise partners with the all the resources and support necessary to continually succeed and grow.
Support provided to franchisee includes:
- Real estate / site selection
- Store build-out, construction
- Training systems
- Operational support
- Recipe & menu development
- Marketing & brand building
- Vendor & equipment selection
- Point of Sale system
- Pre-opening, grand opening support