The Anytime Fitness franchise opportunity can be a great way to build a business. The business model is straightforward, making it attractive to franchisees. However, the gym market is a tough one. This guide explores Anytime Fitness and whether a gym franchise is a right investment to make.
Business Overview
The Anytime Fitness franchise is a well-known business operating for more than a decade. It is a chain of health clubs for people looking for affordable and convenient workout options. With the current economic environment, smaller businesses that provide essential services are more and more in demand. The franchise operates in more than 20 countries and is expanding rapidly.
This article will look at the Anytime Fitness franchising fee, liquid capital requirement, location availability, equipment and supplies requirement, training requirements, ongoing support, and other details as per their FDD. We will also look at other profitable franchises available.
Anytime Fitness Business Highlights:
- Anytime Fitness was founded in 2002 and began franchising in the same year
- The franchise has grown to 4,904 franchises, including 18 company-owned stores, 2,338 US-owned franchises, and 2,548 international franchises.
- This Franchise has an initial investment range of $50,759-$693,917.
- Anytime Fitness pioneered the 24/7 gym model, allowing members to come and go as they please.
- Anytime Fitness gyms include one-on-one, small group, and large training.
- Amid tough competition with Beachbody, Equinox fitness, and Zumba Fitness. Anytime Fitness has established itself as the most reliable.
Anytime Fitness Franchise Cost
Anytime Fitness’ investment costs range between $50,759 and $693,917, including franchise fees of $2,500 and $42,500, depending on your franchise unit’s planned operation. The various items included in the investment costs are highlighted below:
| Name of Fee | Low | High |
| Initial Franchise/ Development Fee | $2,500 | $42,500 |
| Travel and Living Expenses While Training | $325 | $3,250 |
| Real Estate and Improvements | $24,394 | $329,713 |
| Architect/Design Fees | $800 | $10,000 |
| Fitness Equipment | $13,318 | $143,650 |
| Technology Solutions (Equipment Package) | $2,092 | $32,703 |
| First Aid Equipment | $200 | $2,000 |
| Interior & Exterior Signs | $750 | $14,000 |
| Miscellaneous Opening Costs | $867 | $10,786 |
| Pre-Sale/Grand Opening Advertising | $500 | $23,000 |
| Insurance | $270 | $2,950 |
| Supplies and Furniture | $655 | $22,550 |
| Additional Funds – 3 months | $4,088 | $56,815 |
| ESTIMATED TOTAL* | $50,759 | $693,917 |
Anytime Fitness does not offer direct financial assistance to franchisees but has partnerships with third-party equipment lenders Precor and Life Fitness for financial assistance. Through these strategic partnerships, franchisees can purchase equipment in bulk and at great rates.
What Are Existing Franchisees Saying About Anytime Fitness Franchise?
“It has exceptionally high startup costs — equipment, trainers, classes, gym memberships, costing more than Anytime Fitness franchise owners earn in a year.”
“Most people think if you have 16 clubs, you will not have any spare time. Anytime Fitness has built the infrastructure where I can still have free time.”
” I was forced to open in a territory that competes in crowded markets with other fitness facilities, ultimately leading to low profits.”
Alternate Opportunities to Anytime Fitness Franchise
If you’re determined to start a franchise but aren’t keen on opening a fitness gym, check out these hot niche franchises in Fransmart’s portfolio. Fransmart, the leading franchise development company for emerging brands is the company responsible for making Five Guys and The Halal Guys international brands.
- RISE SOUTHERN BISCUITS & RIGHTEOUS CHICKEN
- BROOKLYN DUMPLING SHOP
- CURRY UP NOW
- IKE’SIKE’S LOVE & SANDWICHES
- JARS BY FABIO VIVIANI
- PAYMORE
- SLAPFISH
- THE HALAL GUYS
- TAFFER’STAFFER’S TAVERN
- SAVANNAH SEAFOOD SHACK
- DUFFS CAKE MIX
Territories For Anytime Fitness
Anytime Fitness’ official website states that opportunities are open across the US and Canada. International opportunities are available in 21 countries spread across Asia and Europe. Potential franchisees can state their interest in other countries by filling out a different form on the official website.
How to Buy an Anytime Fitness Franchise
Franchisees can buy single units or multi-unit franchises. Master franchisees are also encouraged franchisees who can rapidly develop the brand within their international market. The initial franchise term is six years which is renewable depending on the level of standard upheld during your initial franchise term.
Is an Anytime Fitness Franchise Profitable?
The fitness and health industry is projected to grow at 8.7% per year, fueled by the top three trends for 2021; online exercise, wearable technologies, and bodyweight training.
Anytime Fitness has an impressive presence in the fitness industry with over 4 million members worldwide. However, the profitability of your franchise investment is not guaranteed with a franchise’s big name.
Advantages and Disadvantages of Anytime Fitness
Pros:
- Anytime Fitness offers franchisees protected territories which helps franchisees make sustained profits over their franchise term.
- Anytime Fitness franchisees are not required to be fully involved in the daily operations of their businesses.
- Anytime Fitness franchisees get training and marketing support during and after starting their franchise.
- Anytime Fitness has a great culture that encourages customers to keep coming back.
Cons:
- Anytime Fitness offers no financial assistance to its franchisees.
- You will need a considerable amount of capital to start an Anytime Fitness Franchise.
- Anytime Fitness has a short initial franchise term of six years only.
Conclusion
Anytime Fitness franchise has a unique brand that is bound to be attractive to potential franchisees. However, you should consider the shortfalls of the franchise opportunities, which may not suit your investment capacity as a franchisee. Fransmart can help you determine if an Anytime Fitness franchise is the best vehicle for you to build wealth, or if another emerging brand could produce better ROI. Contact us today for help on your franchise journey.