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Slide Slapfish - Lobster Sandwich Slide Slapfish Crab BLT Learn more Slapfish logo


franchise with a versatile,
sustainable and healthy menu.
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The largest and fastest growing fast casual seafood franchise in the world,
offering sustainable, affordable, healthy and above all “crave-worthy” food

seafood franchise Slapfish - Taco

2011 / Fast Casual – chef-crafted, versatile, healthy, sustainable seafood

seafood franchise Slapfish - Lobster Roll

Dine-In, Carry Out, Online Ordering, Catering / Lunch, Dinner, Catering

seafood franchise Slapfish - Shrimp Burrito Bomb

400 – 2,000 sq. ft. / varies by location, approximately 11am – 9pm

seafood franchise Andrew Gruel

Andrew Gruel

Our Story seafood franchise

Slapfish is a renowned award-winning fast-casual seafood franchise founded in 2011 by celebrity chef Andrew Gruel. Their ridiculously fresh and “crave-worthy” sustainable seafood is nationally recognized on the Cooking Channel, the TODAY Show, PBS and featured in The Wall Street Journal, Men’s Health, Food & Wine Magazine, Entrepreneur, and Restaurant Business, just to name a few.

Slapfish is a trend-setting alternative to the over-saturated burger market, presenting the desirable opportunity to secure units in prime locations. Their popularity has gained the attention of established Five Guys and Popeyes franchisees who have chosen Slapfish as their next emerging restaurant brand.

Slapfish is a unique seafood franchise that has redefined seafood with a versatile healthy menu, a wide range of flavors, and a generous smack of gourmet. Their mission: enhance each dining experience with fun and sexy seafood options.

Franchise Advantage

Capitalizing on the recent NFI report that people are eating 2x more seafood, it is an in-demand fast casual concept & perfect fit for prime real estate & flexible conversion options: kiosk to 2,000 sq. ft.

Nationally recognized on the Cooking Channel, TODAY Show, PBS & featured in The Wall Street Journal, Men’s Health, Food & Wine Magazine, Entrepreneur, & Restaurant Business

Grow your franchise portfolio; established Five Guys & Popeyes franchisees have chosen Slapfish as their next emerging restaurant brand

Franchisee support; franchise systems, operating procedures, marketing, design, proprietary recipes, exclusive supply lines, training, leverage of celebrity chef, positive reviews, brand popularity

Sustainable, approachable, affordable, healthy & above all “crave-worthy” seafood providing the quality of fine dining at the cost & convenience of “faster” food

The Numbers




Full deposit 1st unit, 50% deposit each additional unit


5% of Gross Sales


2% of Gross Sales


1% of Gross Sales


Slapfish: $227,940 – $855,600 or ‘Roll in the Wall by Slapfish’: $185,940 – $289,450

Awards & Honors

Ranked on QSR’s 40/40 list:  fast-casual 2.0 concepts with fewer than 40 units that have the most potential to become the next big thing.

Ranked #3 on Restaurant Business’ Future 50 restaurant chains.

Awarded 2020 Vision: The Franchise Brands to Keep An Eye On, from Global Franchise Magazine.

Ranked #3 in the “2017 Fast Casual Top 100 Movers & Shakers” list for its impressive growth, sales, innovation, and trendsetting.

Target Franchisee

We’re looking for franchisees who want to be part of our family as we continue to expand as the largest and fastest growing fast casual seafood franchise in the world. Potential franchisees will be experienced running multi-unit restaurants and looking to capitalize on our established reputation in the seafood industry and with restaurant visitors.

Franchise Requirements

Operational experience in the restaurant business is a plus, but not required assuming a professional General Manager will be part of your team. Prospective franchisees must meet the minimum requirements below to be consider for a Slapfish franchise.

  • $1MM net worth*
  • $500K liquid capital available for investment*
  • Ready to begin development within the next 3-6 months
  • Ready to develop a minimum 3-unit territory in a major U.S. area

*Investment partners may contribute to this requirement

Franchise Support

Slapfish franchise owners benefit from comprehensive training and support systems designed to increase business value and operational efficiency.

Support provided to franchisees includes:

  • Real estate, site selection
  • Store build-out, construction
  • Training systems
  • Operational support
  • Recipe & menu development
  • Marketing & brand building
  • Vendor & equipment selection
  • Point of Sale system
  • Business consulting
  • Pre-opening, grand opening support

The Market

  • Huntington Beach, CA
  • Irvine, CA
  • Laguna Beach, CA
  • Brea, CA
  • San Clemente, CA
  • San Jose, CA
  • LAX Airport, Los Angeles CA
  • Lehi, UT
  • Park City, UT
  • Sandy, UT
  • Farmington, UT
  • Glendale, AZ
  • Orlando, FL
  • Pooler, GA
  • Rockville, MD
  • Albuquerque, NM
  • Nichols Hills, OK
  • One Loudoun Downtown, Ashburn, VA
  • London, UK
  • Carmel, IN
  • Winrock Albuquerque, NM
  • Arlington, VA
  • Hilton Head, SC
  • Colorado
  • New Jersey
  • Delaware
  • Texas
  • Washington, D.C.
  • (many more in development)

Become a Slapfish Franchisee in 30-Days

Step 1

Submit an Inquiry Form

Step 2

Speak with Franchise Development Director
(within 24 hours)

Step 3

Submit the Franchise Application
(2 days)

Step 4

Review Application with Franchise Development Director
(3 days)

Step 5

Receive & review Franchise Disclosure Document with Franchise Development Director
(5 days)

Step 6

Schedule Discovery Day with Franchisor
(14 days)

Step 7

Execute letter of intent
(16 days)

Step 8

Become a Franchisee!
(30 days)

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