Chef-Driven
Seafood
sustainable and healthy menu.
FOUNDED / SEGMENT
2011 / Fast Casual – chef-crafted, versatile, healthy, sustainable seafood
REVENUE STREAM / DAY PARTS
Dine-In, Carry Out, Online Ordering, Catering / Lunch, Dinner, Catering
FOOTPRINT / HOURS OF OPERATION
400 – 2,000 sq. ft. / varies by location, approximately 11am – 9pm
Andrew Gruel
Chef-Owner
Slapfish
Our Story
Slapfish is a renowned award-winning fast-casual seafood restaurant chain founded in 2011 by celebrity chef Andrew Gruel. Their ridiculously fresh and “crave-worthy” sustainable seafood is nationally recognized on the Cooking Channel, the TODAY Show, PBS and featured in The Wall Street Journal, Men’s Health, Food & Wine Magazine, Entrepreneur, and Restaurant Business, just to name a few.
Slapfish is a trend-setting alternative to the over-saturated burger market, presenting the desirable opportunity to secure units in prime locations. Their popularity has gained the attention of established Five Guys and Popeyes franchisees who have chosen Slapfish as their next emerging restaurant brand.
Slapfish is a unique franchise that has redefined seafood with a versatile healthy menu, a wide range of flavors, and a generous smack of gourmet. Their mission: enhance each dining experience with fun and sexy seafood options.
Franchise Advantage
Capitalizing on the recent NFI report that people are eating 2x more seafood, it is an in-demand fast casual concept & perfect fit for prime real estate & flexible conversion options: kiosk to 2,000 sq. ft.
People are Eating 2x More Seafood
Nationally recognized on the Cooking Channel, TODAY Show, PBS & featured in The Wall Street Journal, Men’s Health, Food & Wine Magazine, Entrepreneur, & Restaurant Business
Nationally Recognized
Grow your franchise portfolio; established Five Guys & Popeyes franchisees have chosen Slapfish as their next emerging restaurant brand
Grow your Franchise
Franchisee support; franchise systems, operating procedures, marketing, design, proprietary recipes, exclusive supply lines, training, leverage of celebrity chef, positive reviews, brand popularity
Leverage Celebrity Chefs
Sustainable, approachable, affordable, healthy & above all “crave-worthy” seafood providing the quality of fine dining at the cost & convenience of “faster” food
Sustainable Approach
The Numbers
FRANCHISE FEE
$40,000
MULTI-UNIT DEVELOPMENT FEE
Full deposit 1st unit, 50% deposit each additional unit
ROYALTIES
5% of Gross Sales
WORLDWIDE CREATIVE FUND
2% of Gross Sales
LOCAL STORE MARKETING
1% of Gross Sales
START UP COSTS (MULTI-UNIT)
Slapfish: $227,940 – $855,600 or ‘Roll in the Wall by Slapfish’: $185,940 – $289,450
“Best new casual seafood dining chain! Standout items were the lobster taquitos, the ceviche, and the seafood roll. It is a challenge to find lobster in any orders at quick casual dining places, but they have managed to do it right! Time to bookmark ALL the locations so I can get my fill wherever I am!”
“Tasty, flavorful, authentic, fresh and reasonable priced seafood with excellent service, awesome friendly staff. Best of all, you can taste the hype! Enough said! If you like seafood, you’re missing out if you’re not giving this place a try. Nothing disappoints, my family was satisfied and loved everything!”
“Really tasty Lobster roll; the ingredients are really fresh and they are generous with the lobster! I liked that they had a large variety of sauces from Siracha to blackened Habanero (something for all spice levels). The coleslaw was also very tasty. I will definitely be returning!”
“Once I saw the menu, I really got excited about the food! I couldn’t believe how big the fish taco was – I needed two-hands! The fish was fresh and the toppings and sauces made the whole dish come together. It was definitely the perfect fish taco – best I ever had. I’m bringing my friends!”
“Yes! The fish tasted very clean and the batter was perfectly crispy. Fries were delicious. The ultimate fish taco was huge and so good! Their clam chowder was pleasantly rich; you got the sense that it was freshly prepared, not some reheated product. We found Slapfish to be our new favorite fish place!”
“Had Slapfish at LAX, got 2 huge pieces of fish and a side of the pickles. It was so much food that I could only eat half! Location was very clean, and I loved all the hot sauces, malt vinegar, and other condiments you can choose from. Slapfish has the best fish and chips I’ve ever had. Prices are very reasonable.”
Awards & Honors
Ranked on QSR’s 40/40 list: fast-casual 2.0 concepts with fewer than 40 units that have the most potential to become the next big thing.
Ranked #3 on Restaurant Business’ Future 50 restaurant chains.
Awarded 2020 Vision: The Franchise Brands to Keep An Eye On, from Global Franchise Magazine.
Ranked #3 in the “2017 Fast Casual Top 100 Movers & Shakers” list for its impressive growth, sales, innovation, and trendsetting.
Target Franchisee
We’re looking for franchisees who want to be part of our family as we continue to expand as the largest and fastest growing fast casual seafood chain in the world. Potential franchisees will be experienced running multi-unit restaurants and looking to capitalize on our established reputation in the seafood industry and with restaurant visitors.
Franchise Requirements
Operational experience in the restaurant business is a plus, but not required assuming a professional General Manager will be part of your team. Prospective franchisees must meet the minimum requirements below to be consider for a Slapfish franchise.
- $1MM net worth*
- $500K liquid capital available for investment*
- Ready to begin development within the next 3-6 months
- Ready to develop a minimum 3-unit territory in a major U.S. area
*Investment partners may contribute to this requirement
Franchise Support
Slapfish franchise owners benefit from comprehensive training and support systems designed to increase business value and operational efficiency.
Support provided to franchisees includes:
- Real estate, site selection
- Store build-out, construction
- Training systems
- Operational support
- Recipe & menu development
- Marketing & brand building
- Vendor & equipment selection
- Point of Sale system
- Business consulting
- Pre-opening, grand opening support
The Market
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Become a Slapfish Franchisee in 30-Days
Submit an Inquiry Form
(Today!)
Speak with Franchise Development Director
(within 24 hours)
Submit the Franchise Application
(2 days)
Review Application with Franchise Development Director
(3 days)
Receive & review Franchise Disclosure Document with Franchise Development Director
(5 days)
Schedule Discovery Day with Franchisor
(14 days)
Execute letter of intent
(16 days)
Become a Franchisee!
(30 days)