Fransmart Blog

Posted by Kristin Martonik on Mar 14, 2013

Freshii Founder and CEO Matthew Corrin recently went undercover in his chain's fast casual franchise restaurants as a part of the hit television show "Undercover Boss."

Posted by Staff on Jan 29, 2013

As 2012 ends and 2013 begins, it brings some of the following questions to mind: What is the current state of the economy/the restaurant industry? Was 2012 an improvement over 2011? And, what's in store for the coming year?

Posted by Staff on Dec 21, 2012

Why 'soup and salad' is such a tried but true winter time favorite among both consumers and restaurant owners 

Posted by Staff on Oct 2, 2012

Poutine is a dish that is relatively unknown to many diners in the United States.  But for our Northern neighbors in Canada, it is the crème de la crème of comfort foods.

Posted by Staff on Sep 11, 2012

A Software Advice blog article researches which mobile apps are the most useful to restaurant owners

Posted by Staff on Aug 16, 2012

Many people wonder how to turn the dream of owning a bar into a reality. Franchising concept, Fox & Fiddle, takes the guesswork out of opening up your own business, and living the life of your dreams.  

Posted by Staff on Jul 20, 2012

English-style pub concept presents a foxy new interface for their growing brand

Posted by Staff on Jun 13, 2012

Where finding civilian jobs is an increasing problem for many U.S. veterans, Flippin' Pizza honors those who have served with their Flippin' Pizza Veteran Recognition Program, which incentivizes vets to become Flippin' Pizza franchise owners.

Posted by Staff on May 16, 2012

Paying Yourself First could be the best business advice you get all year. The concept states that you automatically pay yourself first – right off the top - before paying other bills or payroll. You must then adjust to run your business with the remaining income. The practice may seem awkward at first, but will eventually come naturally. You are guaranteed a better return on your investment than if you fall into the trap of paying yourself with “what’s left”.

Posted by Staff on Feb 29, 2012

Part 2 in a 3 Part Series covering different dietary restrictions, and how restaurant franchises are reacting to the growing needs of today’s consumer. Healthy eating practices, as well as more concern for the welfare of animals, have brought on an increasing number of vegan dieters. The difference between this and a vegetarian diet is that vegans do not eat any animal products, including eggs or dairy, on top of not eating meat. There are a growing number of people adopting these practices due to the growing attention received by animal rights and the use of harmful additives in meat products.

Posted by Staff on Feb 17, 2012

A new article put out by MSN Money – The Street, describes the explosion of the better burger industry, calling better burger franchises such as Elevation Burger and Five Guys “the next big opportunities in fast-casual restaurants".

Posted by Staff on Feb 14, 2012

While discounts may seem like the best way to drive traffic to your restaurants, many franchise owners will agree that there are much better ways. Fransmart's Sunny Pinhero gives his insights on alternative ways to drive traffic that are better for business.

Posted by Staff on Jan 25, 2012

Across the restaurant industry, marketers at all levels are striving to keep up with new technologies to connect with customers, ranging from social media to mobile devices. The race can be frantic. Unfortunately, keeping up with the fast pace of digital marketing can happen at the peril of the real world restaurant experience. Terms like “four walls marketing” and “local store marketing” are quickly becoming terms of yesteryear, but their principles are more important now than ever. Read on to hear how a hip NY-style pizzeria restaurant franchise merges new digital strategies with proven four-walls marketing principles.

Posted by Staff on Jan 19, 2012

Part 1 in a 3 Part Series covering different dietary restrictions, and how restaurant franchises are reacting to the growing needs of today’s consumer. About ten years ago, the term “gluten free” did not get much mainstream attention.  And those on a gluten free diet would sooner forego the hassle of trying to have their dietary needs met, than to bother with the restaurant scene.  Recently, however, food franchises are taking dietary restrictions more seriously and examining their practices to accommodate the diverse needs of their customers.

Posted by Kristin Martonik on Jan 12, 2012

Paul Tran Profitable Food Franchise Where to invest your food franchise dollars -- with a Mature Brand, or an Emerging, High Growth Brand? Fransmart's Paul Tran shares insights that have enlightened many investors seeking profitable franchises, debunked widely accepted franchising myths, and reminded best-in-class food operators why they were originally successful.

Posted by Kristin Martonik on Jan 7, 2012

Market research is forecasting phenomenal growth for the restaurant franchise industry in 2012, both in the United States and abroad. Fransmart's Casey Thorp reports with insights from Fransmart CEO Dan Rowe.

Posted by Kristin Martonik on Sep 29, 2011

The battle for social media dominance continues, with both Facebook and Google pulling out the big guns in the past few weeks. Franchise and Restaurant Industry marketers are left to wonder - which platform will better serve restaurant chains?

Posted by Kristin Martonik on Sep 1, 2011

Hold on tight... the race for social media dominance is about to speed up with the arrival of Google+. How will this new technology impact restaurant operators and the franchise industry?

Posted by Staff on Jul 24, 2011

Fransmart interviewed three franchisees for their take on the couponing giant, Groupon. If you’re a franchisee, you’ve no doubt heard of -- and from – Groupon.  While the group buying model promoted by companies like Groupon and LivingSocial has exploded in popularity, a groundswell of complaints by many participating small business owners have left the franchise industry asking if Groupon is good for business.

Read full story || Read more about: Restaurant Industry
Posted by Staff on Apr 11, 2011

Good word-of-mouth buzz is a franchisor’s dream, and today’s customer base is increasingly valuing online peer reviews as indicators of restaurant quality.   Yelp has emerged as the most visible aggregator of the man-on-the-street restaurant critique, and individual franchise locations are now being held up to scrutiny as much as a neighborhood bistro.  As a franchisor or a master franchisee, this means a significant transfer of your corporate brand’s power to your local franchisees.