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Schmackary’s Goes Coast to Coast with Deal in San Diego

Mar 7, 2024

Sharian Lott San Diego Announcement; photo of Sharian with a quote from her experience.

The “Official Cookie of Broadway” Goes Coast to Coast with Franchise Deal

SAN DIEGO, CA (March 5, 2023)Schmackary’s, New York City’s award-winning cookie franchise that recently captivated audiences on Hulu’s Only Murders in The Building, has just completed a multi-unit franchise agreement with Sharian Lott, bringing the brand to the West Coast. This marks yet another strategic step in their franchising initiative after recently expanding into New Jersey and further into New York.

“I wanted to be a part of something that makes people happy. When I went to Schmackary’s, it reminded me of a neighborhood bakery in the small town where my mom grew up. It was an experience like no other” said Sharian Lott, San Diego Schmackary’s Franchisee. “I’m excited for all the possibilities that Schmackary’s brings to San Diego.”

Lott and her family have a deep history both in San Diego and the Broadway community. Daughter of Dorothy Smith, the first Black woman elected to office in San Diego and purveyor of the longest running Black theater in the country, Lott has spent her lifetime embedded within San Diego’s community. She is also the mother of Broadway star, Loren Lott.

Sharian Lott is stepping into the spotlight herself with this latest venture with Schmackary’s, “You know, I’ve supported my mom for so long. I’m proudly known as Dorothy’s daughter, or Loren’s mother. Now, it’s my time to venture out on my own merits and serve my community. I want to create a place that brings happiness to all who enter. After all, who isn’t happy while eating the greatest cookie in the world?!”

Schmackary’s Founder, Zach Schmahl, applauded the brand’s expansion to San Diego and the partnership with Sharian Lott. “To take Schmackary’s across the country less than a year after we started franchising just speaks to how our store can make an impact anywhere. Sharian’s connection with San Diego adds a unique touch to our journey,” said Schmahl. “The San Diego food scene is one we’re ready to make our mark on.”

Since opening in NYC’s Theatre District in 2012, Schmackary’s has earned critical acclaim as the world famous “Official Cookie of Broadway”. The bite-sized NY flagship store cranks out thousands of cookies daily to tourists, locals and Broadway stars clamoring for a bite of the city’s most beloved baked good.  Most recently, they have made a grand appearance on Hulu’s Only Murders in The Building as a core part of the plot, making them a household name nationwide.

Schmackary’s officially launched franchising in May 2023 with Fransmart, the global leader in growing emerging franchise brands. They have already welcomed 3 franchisees to their network as they expand across the Northeast, with no signs of slowing momentum.

Franchisees receive expert training from the experienced Schmackary’s team, in addition to ongoing brand support throughout the opening process. Other franchise advantages include the brand’s coffee program which allows franchisees to generate revenue all day, affordable startup costs, and a robust catering and delivery business that provides multiple revenue streams to investors. Interested franchisees may submit inquiries and applications online at www.fransmart.com/schmackarys.

About Schmackary’s   

Schmackary’s began in 2011 thanks to Zachary Schmahl – a boy from Nebraska who came to New York City with a showbiz dream. After charming his neighborhood with his delicious homemade cookies, Schmahl opened Schmackary’s in Hell’s Kitchen, the heart of NYC’s vibrant Broadway district. The brand was an immediate success, quickly becoming Broadway’s favorite cookie. After more than a decade of building a national network of fans and generating massive revenue, Schmahl has made the decision to expand the brand through franchising. Franchisees will receive hands-on training from the Schmackary’s team, a business that generates revenue across several revenue streams, and a brand that’s recognized worldwide for its charm and deliciousness. Schmackary’s currently operates one corporate location in New York City, and has awarded franchises in NYC and New Jersey. They are targeting the 50 biggest metropolitan areas in the country. For more information, visit www.schmackarys.com.

About Fransmart   

As the leading franchise development firm in the country, Fransmart turns emerging restaurant concepts into successful national and global brands. Founded by Dan Rowe, the man who identified and grew brands such as Five Guys Burgers & Fries and QDOBA Mexican Grill from single unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 5,000 restaurants worldwide and facilitated franchise investments that have cumulatively generated 1 billion dollars in revenue to date. For more information, visit www.fransmart.com.

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