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Schmackary’s Cookies Expands Coast to Coast

Mar 13, 2024

Schmackary's storefront

The “Official Cookie of Broadway” is Opening Soon in CA, NJ and NYC

Schmackary’s, New York City’s award-winning cookie franchise that recently captivated audiences on Hulu’s Only Murders in The Building, is continuing its monumental growth from 2023 with two new franchise deals signed in Q1 of 2024. With these two new deals, Schmackary’s has grown their national footprint by 100% and expanded West to Southern California.

Since announcing its franchise opportunity in May, Schmackary’s has secured four signed agreements for thirteen locations, with sights set on 50 locations open/in development by 2025. The locations span from throughout New York City and New Jersey to Southern California, with the first franchise location set to open in Englewood, New Jersey.

“At Schmackary’s, we pride ourselves on bringing back the Old American Bake Shop. We’ve created a brand that goes against the trend-driven nature of modern cookie shops, one that customers can feel a genuine connection with” said Jonny Polizzi, Schmackary’s Chief Operating Officer. “We’re bringing back the bake shop from our grandparents’ childhood, but revived, fresh, and with a Broadway twist. We’re doing what we can to bring back community connection.”

In addition to new store openings, Schmackary’s has plans to open a production facility in Southern California to support franchise locations in California, Nevada, Arizona, and New Mexico. “We have received lots of interest throughout the country, and at Schmackary’s, we take product consistency and integrity very seriously. We’re planning for rapid West Coast growth by opening our own production facility ahead of our California locations opening” said Zachary Schmahl, Founder of Schmackary’s. “We’re keeping a hold of what makes Schmackary’s special and not sacrificing on quality.”

The original Schmackary’s location has been open since 2012, has earned critical acclaim as the world famous “Official Cookie of Broadway”. The bite-sized NY flagship store cranks out thousands of cookies daily to tourists, locals and Broadway stars clamoring for a bite of the city’s most beloved baked good. Most recently, they have made a grand appearance on Hulu’s Only Murders in The Building as a core part of the plot, making them a household name nationwide.

“When I started selling cookies out of my NYC apartment 12 years ago, I never imagined that Schmackary’s would grow to what it is today” said Zach Schmahl. “Looking ahead in 2024, we are eager to extend the Schmackary’s signature Midwestern hospitality to new communities nationwide.”

With the goal to have at least 50 units in development or open and operating by 2025, Schmackary’s is currently vetting qualified multi-unit owners to bring Broadway flair and unique cookie creations to their local market. This past May, Schmackary’s signed on with Fransmart, the global leading in growing emerging brands through franchising, to assist in supporting Schmackary’s franchise expansion.

“I tell prospective franchisees all the time, ‘Numbers don’t lie…look at the numbers’ Schmackarys is 800 square feet or so and last year did around $2.3m in sales…customers vote with their wallets which means customers love this place” said Dan Rowe, CEO of Fransmart, Schmackary’s exclusive franchise development partner. “Most cookie and dessert shops do 500-700k, but Schmackarys is doing 3x in the same space. If you are going to own a dessert franchise you have to decide if you want a franchise with the best numbers or if you want to compete with the dessert shop with the best numbers.”

Franchisees receive expert training from the experienced Schmackary’s team, in addition to ongoing brand support throughout the opening process. Other franchise advantages include the brand’s coffee program which allows franchisees to generate revenue all day, affordable startup costs, and a robust catering and delivery business that provides multiple revenue streams to investors. Interested franchisees may submit inquiries and applications online at www.fransmart.com/schmackarys.

About Schmackary’s   

Schmackary’s began in 2011 thanks to Zachary Schmahl – a boy from Nebraska who came to New York City with a showbiz dream. After charming his neighborhood with his delicious homemade cookies, Schmahl opened Schmackary’s in Hell’s Kitchen, the heart of NYC’s vibrant Broadway district. The brand was an immediate success, quickly becoming Broadway’s favorite cookie. After more than a decade of building a national network of fans and generating massive revenue, Schmahl has made the decision to expand the brand through franchising. Franchisees will receive hands-on training from the Schmackary’s team, a business that generates revenue across several revenue streams, and a brand that’s recognized worldwide for its charm and deliciousness. Schmackary’s currently operates one corporate location in New York City, with the goal of expanding into the 50 biggest metropolitan areas in the country. For more information, visit www.schmackarys.com.

About Fransmart   

As the leading franchise development firm in the country, Fransmart turns emerging restaurant concepts into successful national and global brands. Founded by Dan Rowe, the man who identified and grew brands such as Five Guys Burgers & Fries and QDOBA Mexican Grill from single unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 5,000 restaurants worldwide and facilitated franchise investments that have cumulatively generate 1 billion in revenue to date. For more information, please visit www.fransmart.com.



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