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NYC’s Schmackary’s Cookies Coming to Long Island

Apr 9, 2024

blue and while vertical stripes with light pink box with brown text and image of brenda grayson wearing a tan blazer

The “Official Cookie of Broadway” Grows NYC Legacy with 6-unit Deal


LONG ISLAND, NY (April 9, 2023)Schmackary’s, New York City’s award-winning cookie franchise growing rapidly across the country, has just completed a multi-unit franchise agreement with Brenda Grayson for Long Island, NY. This is the brand’s second multi-unit deal for NYC, and marks yet another strategic step in their franchising initiative after recently expanding into New Jersey and California.

Brenda Grayson’s extensive experience in finance and operations, with companies such as Ernst and Young and Morgan Stanley, positions her to contribute to the growth and success of Schmackary’s. After years in the financial sector and running a successful business, Grayson began looking to franchise with a company that was both fun and a sound business investment.

image of Brenda Grayson, new Schmackary's Long Island franchisee weraing a tan blazer jacket“Schmackary’s is more than a café or bakery or even a cookie franchise; it’s a place that has truly immersed itself into the community in a way that you don’t really see anymore. I knew their cookies were great, but it takes so much more than a product to truly be great. Schmackary’s made their brand come alive and truly connected with people,” said Brenda Grayson, Schmackary’s Long Island Franchisee. “I’m thrilled to embark on this journey and grow their presence in Long Island, starting with six locations.”

In addition to Long Island, Grayson will also be targeting the Hamptons, Montauk, and Queens areas.


“Expanding to multiple locations in Long Island speaks volumes about our legacy in New York City. We can’t wait to connect with other communities in an impactful way like we have on 45st” said Zach Schmahl, Founder of Schmackary’s. “Brenda is a natural fit into our franchise system and brings a wealth of knowledge and ideas. We couldn’t be more excited to have her as part of the Schmackary’s team.”

Since opening in NYC’s Theatre District in 2012, Schmackary’s has earned critical acclaim as the world famous “Official Cookie of Broadway”. The bite-sized NY flagship store cranks out thousands of cookies daily to tourists, locals and Broadway stars clamoring for a bite of the city’s most beloved baked good.  Most recently, they have made a grand appearance on Hulu’s Only Murders in The Building as a core part of the plot, making them a household name nationwide.

Schmackary’s officially launched franchising in May 2023 with Fransmart, the global leader in growing emerging franchise brands. They have already welcomed several franchisees to their system and have expanded coast to coast from San Diego to NYC.

Franchisees receive expert training from the experienced Schmackary’s team, in addition to ongoing brand support throughout the opening process. Other franchise advantages include the brand’s coffee program which allows franchisees to generate revenue all day, affordable startup costs, and a robust catering and delivery business that provides multiple revenue streams to investors. Interested franchisees may submit inquiries and applications online at www.fransmart.com/schmackarys.

About Schmackary’s

Schmackary’s began in 2011 thanks to Zachary Schmahl – a boy from Nebraska who came to New York City with a showbiz dream. After charming his neighborhood with his delicious homemade cookies, Schmahl opened Schmackary’s in Hell’s Kitchen, the heart of NYC’s vibrant Broadway district. The brand was an immediate success, quickly becoming Broadway’s favorite cookie. After more than a decade of building a national network of fans and generating massive revenue, Schmahl has made the decision to expand the brand through franchising. Franchisees will receive hands-on training from the Schmackary’s team, a business that generates revenue across several revenue streams, and a brand that’s recognized worldwide for its charm and deliciousness. Schmackary’s currently operates one corporate location in New York City, and has awarded franchises in NYC and New Jersey. They are targeting the 50 biggest metropolitan areas in the country. For more information, visit www.schmackarys.com.

About Fransmart

As the leading franchise development firm in the country, Fransmart turns emerging restaurant concepts into successful national and global brands. Founded by Dan Rowe, the man who identified and grew brands such as Five Guys Burgers & Fries and QDOBA Mexican Grill from single unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 5,000 restaurants worldwide and facilitated franchise investments that have cumulatively generated 1 billion dollars in revenue to date. For more information, visit www.fransmart.com.



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