fbpx

NOW LIVE: The latest episode of Smart Franchising with Fransmart is now live Aicha Bascaro. Listen now!

Why Franchise with Us

You may ask yourself, “Why should I franchise with Fransmart?” We give you the tools, the tactics, and a strong portfolio of brands when making your franchise investment.

How to Buy a Franchise

Fransmart’s proven 10 Steps to Franchise Ownership is the perfect how to guide for entrepreneurs looking to build wealth through franchising.

Franchise Investor Case Studies

Fransmart has decades of experience in pairing experienced franchisees and qualified entrepreneurs with successful franchise brands.

Coming soon

Become a Franchise Owner

Our portfolio of brands with leading concepts ripe for expansion and best-in-class unit economics.

Franchise Your Business

We are the global leader in franchise development and grow global brands better than any other franchise firm. Learn how to become one of our brands.

Capital Investments

We love investing in early stage brands! We are smart, strategic investors and are always looking for emerging, early stage brands to invest in.

Franchisee Resources

Want To Learn More About Franchising? Learn From The Experts At Fransmart. There’s no better collection of franchise resources and experts.

Apply to Franchise Your Business

We help our brands develop practical franchise development expansion plans with measurable results.

See All Franchise Opportunities

Our portfolio of brands with leading concepts ripe for expansion. Our brands have best-in-class unit economics and a large runway for growth.

About Us

We are proud to work with authentic brands who make people happy. We accelerate the growth of the brands that put smiles on people’s faces.

Services

With decades of franchising experience, our team of franchising experts excels at giving emerging brands the tools to become a profitable franchise.

Contact

Whether you’re playing the field or already have one of our brands in mind, we are ready to put you on the right path to building franchise wealth.

Franchisee Resources

Want To Learn More About Franchising? Learn From The Experts At Fransmart. There’s no better collection of franchise resources and experts.

Videos

Smart Franchising with Fransmart Video series, where you can get the latest in our thought leadership on all franchise-related topics.

Podcast

Dan Rowe, the founder and CEO of Fransmart, has grown brands to more than 100 locations. No one knows more about franchise growth than him.

See All Franchise Opportunities

Our portfolio of brands with leading concepts ripe for expansion. Our brands have best-in-class unit economics and a large runway for growth.

Morfogen’s New Franchise Brooklyn Dumpling Shop to Revive Automat

Dec 4, 2020

Faizan and Adila Kahn photo on a grey background and white text and purple button that says GLO30

The New York restaurateur behind a new franchise called Brooklyn Dumpling Shop believes prime time has returned for the automat, where food is placed in hot or cold lockers for customers to grab and go.

“My attraction to the automat—cost effective, eliminating the chance of any kind of errors, and limiting your payroll,” said Stratis Morfogen, best known for his Brooklyn Chop House and founder of the Philippe Chow Restaurant Group.

He plans to use robotics, infrared sanitation and other technology to make Brooklyn Dumpling Shop super-efficient. “My goal is to get payroll down to 12 percent, and if I can do that I’ll revolutionize fast food,” he said.

“It’s 7 feet high and it comes in 3-foot sections,” he said. “The rows of lockers, they’re all digital, they’re all Instagrammable. When you have the hot dumplings or hot wontons,” the red light will come on. “Or if you have a beer, the blue will come on.”

“Hollywood Squares, it will be like that. That’s the first time I’ve used that analogy,” Morfogen said with a laugh.

At his fine-dining Brooklyn Chop House, he had dedicated a small area in the kitchen to making dumplings, with flavors such as Philly cheesesteak or French onion soup or peanut butter and jelly, and they started selling like crazy while requiring just one staff member to steam the dumplings and pump out the orders.

Dan Rowe, CEO of Fransmart and a well-known backer of franchise concepts from Five Guys to Qdoba to Halal Guys, hit up Morfogen on social media and a partnership was born. “I reached out to him one day, and said I’m in New York a lot, let’s meet up. He brought out all these dumplings, and I got sad, because I wasn’t working with him,” recalled Rowe.

“To me it was the most amazing experience eating this food. It’s just really, really, really good. It comes out lightning fast. And the more I realized, he’s an ideal franchisor,” because Morfogen is focused on the economics of the unit. “It’s what I preach” to all franchise clients, Rowe said.

A word of caution amid the enthusiasm: Not a single Brooklyn Dumpling Shop is open yet, although three corporate stores in New York are in the works, Rowe said. Yet he believes they will do “$1.5 million to $2 million out of 500 square feet. For the cost of a Subway, these things are going to do more than a Five Guys. He’s figured it all out, anywhere in the world.”

Rowe signed on as a consultant for the concept and hopes to become an investor. “It’s an ongoing conversation. I would buy personally every share he would sell,” Rowe said. The franchise disclosure document is in the works now and the plan will roll out by the first or second quarter, he said. “It’s sort of the next new thing.”

The automat idea, though, is very old, dating back to 1895 in Germany, and took off in New York City after the last pandemic, explained Morfogen. Joseph Horn and Frank Hardart opened their first New York automat in 1912, and built about a half-dozen locations. Post-Spanish flu, their automats took off.

“In the ’30s and ’40s and ’50s and ’60s, it was glorified. It was very, very successful. But come the 1970s, they didn’t have technology for dollar bill receivers, they didn’t have credit card processors,” Morfogen said. “That was the death of the automat.”

He believes Brooklyn Dumpling Shop will be its rebirth.”I’ve owned 19 restaurants, I’m a third-generation restaurateur. I’m 52 years old, I’ve been an entrepreneur since I’m 19. I’ve always went with how can we improve it. And with the layoffs of COVID, I made all my brands really extremely efficient,” Morfogen said.

Your Franchise Journey Starts Here

Whether you’re just starting out or already know the right brand for you – you’ve come to the right place. Fransmart helps franchisees use the power of compounded returns to own and operate multiple franchise locations throughout your desired market to grow franchise wealth.