by Samantha Miller | Jan 23, 2025 | Cilantro Taco Grill, Fransmart Blog
“Our goal is to grow what we believe is the next generation of Mexican fast casual concepts to more than 1,000 units worldwide over the next 10 years.” I was born and raised in Jalisco, Mexico. In 1981, My parents moved myself and my 10...
by Sophia Groome | Jan 14, 2025 | Cilantro Taco Grill
Temoc Morfin, founder and CEO of Cilantro Taco Grill, discusses why he developed the Cilantro Taco Grill to ensure corporate restaurants were stocked with fresh, homemade tortillas. Additionally, the company sources salsa ingredients directly from a farm in Jalisco...
by Kasee Peterson | Jan 2, 2025 | Cilantro Taco Grill, Fransmart Blog
Aaron Morfin, Chief Marketing Officer at Cilantro Taco Grill, the nation’s fastest growing authentic Mexican fast-casual franchise. Morfin is the brand’s 1st Gen Z CMO and has carved a unique space for himself as an executive leader who have a pulse on the younger...
by Kasee Peterson | Dec 16, 2024 | Cilantro Taco Grill
New App Enhances Customer Engagement, Strengthens Franchise Operations, and Drives Growth Across 100+ Signed Units CHICAGO, IL (December 17, 2024) – Cilantro Taco Grill, the nation’s fastest-growing authentic Mexican fast-casual franchise, has announced their new...
by Kasee Peterson | Oct 31, 2024 | Cilantro Taco Grill, Fransmart Blog
The Mexican franchise restaurant segment has seen remarkable growth, establishing itself as a vibrant and lucrative sector within the restaurant industry. According to a report by IBISWorld, the Mexican restaurant industry in the United States generated approximately...
by Kasee Peterson | Oct 9, 2024 | Cilantro Taco Grill
First of Five Planned Locations for Franchisee Hector Haget in Collin County Cilantro Taco Grill, the nation’s fastest-growing authentic Mexican fast-casual franchise, is set to open its first Texas location in Celina, Collin County. Franchisee Hector Haget has...
