For over a decade the trend towards buying experiences over stuff has grown and shows no signs of slowing down. It started with paint-your-own pottery and expanded into businesses like escape rooms, wine and paint nights, cooking classes and more. Experiential retail isn’t going anywhere, instead it continues to evolve with new offerings like Top Golf and the fastest growing experiential franchise in the country, Duff’s CakeMix.
One factor continuing to add fuel to the trend is the fact that everyone just lived through a global pandemic that unnaturally forced people to isolate. This created a profound sense of loneliness and disconnect in many. Concepts like Duff’s CakeMix, which brings people together to whimsically decorate their own cake, meet consumer’s pent-up demand for connection and community.
“Duff’s Cakemix brings people together for the fun of Cake decorating. We start with the foundation of our signature cakes and then you choose one of over 100 different designs for you to create your own individual masterpiece,” said founder Celebrity Cakemaker Duff Goldman. “We offer a unique experience that drives fun and a sense of accomplishment to all of our guests!
Duff’s CakeMix allows everyone to become their own Ace of Cakes. It’s a popular date night, corporate team building event and party place. Unlike pottery or paint concepts, it generates more repeat visitors since guest eat their creations and then are ready to make another.
For the franchisee the operations are simple; no commercial kitchen is needed, and no professional baker is required. It gives someone the chance to be in the hospitality/restaurant industry without all the costs and the hassles. Labor costs are low, there is very little prep and surprisingly little clean-up. Additionally, there are multi-revenue streams from the DIY studio, as well as retail sales of grab and go cake slices and cupcakes.
“Duffs’s Cakemix is a great franchise brand that offers a fun unique Do It Yourself Cake Decorating experience with our signature proprietary cakes,” said Pamela Fazio, CEO of Duff’s CakeMix. “Our brand does not have any direct competition in the franchise arena therefore that sets us apart from any competition. We have created systems that drive operational efficiencies with minimal labor costs and systemize the concept.
The Recipe for Success
“Duff’s Cakemix brings people together for the fun of Cake decorating. We start with the foundation of our signature cakes and then you choose one of over 100 different designs for you to create your own individual masterpiece,” said founder Celebrity Cakemaker Duff Goldman. “We offer a unique experience that drives fun and a sense of accomplishment to all of our guests!
Duff’s CakeMix allows everyone to become their own Ace of Cakes. It’s a popular date night, corporate team building event and party place. Unlike pottery or paint concepts, it generates more repeat visitors since guest eat their creations and then are ready to make another.
For the franchisee the operations are simple; no commercial kitchen is needed, and no professional baker is required. It gives someone the chance to be in the hospitality/restaurant industry without all the costs and the hassles. Labor costs are low, there is very little prep and surprisingly little clean-up. Additionally, there are multi-revenue streams from the DIY studio, as well as retail sales of grab and go cake slices and cupcakes.
“Duffs’s Cakemix is a great franchise brand that offers a fun unique Do It Yourself Cake Decorating experience with our signature proprietary cakes,” said Pamela Fazio, CEO of Duff’s CakeMix. “Our brand does not have any direct competition in the franchise arena therefore that sets us apart from any competition. We have created systems that drive operational efficiencies with minimal labor costs and systemize the concept.