Schmackary’s, the East Coast’s highest-volume bake franchise, has been making waves long before they started franchising in May 2023. Known for their gourmet cookies and creative flavors, Schmackary’s has captured the hearts of dessert lovers and secured high-profile partnerships and catering orders that have solidified their place as a must-have treat for businesses and customers alike.
Transform events into successes—open a Schmackary’s franchise in your community.
First Franchisee’s Catering Success in Englewood, New Jersey
The excitement around Schmackary’s expansion continued with the opening of their first franchise location in Englewood, New Jersey. The community eagerly anticipated the store’s grand opening on August 22, 2024. Even before the franchise opened its doors, the local theater placed a large catering order, eager to feature Schmackary’s cookies at their upcoming events.
This early success speaks volumes about the brand’s strong reputation and the high demand for their products. The theater’s enthusiasm highlights how Schmackary’s is quickly becoming a beloved name beyond its original New York roots, with businesses keen to align themselves with the excitement and quality associated with the brand.
A Legendary Partnership with Hulu’s Only Murders in the Building
One of Schmackary’s most significant collaborations came when they partnered with Hulu’s hit series, Only Murders in the Building. This acclaimed mystery-comedy didn’t just feature Schmackary’s cookies; they were a central element in the plot.
Millions of viewers nationwide were introduced to the iconic treats, further establishing Schmackary’s as a staple of New York’s dessert scene. This exposure was invaluable, as it not only showcased their gourmet offerings but also connected the brand with a national audience, making their cookies a household name far beyond the East Coast.
Catering Powerhouse with Aerie
Schmackary’s continues to expand its reach with another notable partnership, this time with Aerie. The event featured Schmackary’s serving dozens of their famous cookies from a customized cart, with COO Jonny Polizzi leading the charge. Jonny’s hands-on approach and direct engagement with customers added a personal touch that made the event even more memorable.
This collaboration not only provided Schmackary’s with great visibility but also allowed them to connect directly with Aerie’s customer base. The customized cart became a popular attraction, showcasing Schmackary’s ability to create unique and engaging experiences through strategic partnerships.
Annual Collaboration with Wicked!
Almost every recent October, Schmackary’s celebrates their ongoing partnership with the Broadway show Wicked! This collaboration features themed cookies and branding partnerships that resonate with the show’s dedicated fans.
hemed cookies, inspired by the musical’s characters and storyline, are always a huge hit, drawing crowds to Schmackary’s stores and online platforms. This annual tradition highlights Schmackary’s creativity and their knack for tying into popular culture, making them a go-to choice for themed events and celebrations.
Building Connections and Supporting Franchisees
For potential franchisees, Schmackary’s proven track record of securing high-profile partnerships and catering orders is a significant advantage. The company doesn’t just help franchisees establish their stores; they guide them through building similar connections within their communities. This support helps franchisees tap into local markets, attract attention, and drive sales from day one. By leveraging Schmackary’s established relationships with big-name brands, franchisees can immediately benefit from the brand’s reputation and established connections.
Schmackary’s cookies are more than just a dessert—they’re a way to create memorable experiences and connect with communities. Through partnerships with popular shows like Only Murders in the Building, collaborations with fashion brands like Aerie, and annual traditions with Broadway shows like Wicked!, Schmackary’s continues to be a sought-after partner for businesses and a favorite among customers. Franchisees stepping into the world of Schmackary’s can expect to benefit from these established connections, making their journey with Schmackary’s as sweet as the cookies themselves.