Duff’s CakeMix, the hottest franchise in the experiential retail space is coming to Dallas. The DIY cake decorating studio from Food Network’s Duff Goldman gives everyone a chance to unleash their creativity and be an “Ace of Cakes.” We recently sat down with the Dallas franchisees Shairoz Hooda and Aliya Sheriff to learn more about them and why they are excited about Duff’s CakeMix.


Q. You both currently own another DIY franchise, what made you want to add Duff’s CakeMix to your portfolio? 

Bringing community and creativity together and allowing individuals to feel empowered through their creativity is what attracted us to Pinspiration. Duff’s is a great fit for us since it follows that same philosophy.


Q. What have you learned running Pinspiration that you will bring to Duff’s CakeMix?

There are many factors when considering and running a small business. Pinspiration allowed us engagement and perspective from pre to post construction processes, and we continue to challenge ourselves with operational excellence and elevating the customer service experience. We bring our unique experience and skillset to elevate Duff’s in the same way.


Q. What areas of Dallas are you eyeing for Duff’s CakeMix locations? 

We are considering areas in North Dallas and surrounding suburbs such as Highland Park and Frisco, as well as Southlake where we have had success with Pinspiration.


Q. What were you doing before you started franchising? What made you want to become franchisees? 

Shairoz: I’m currently a First Vice President of Operation specializing in Training & Development and Internal Quality Audits.

Aliya: I’m a practicing clinical psychologist. In 2019 I moved into private practice from a community mental health setting.

We hope to build a legacy for our families and find that franchising allows us to continue our personal, professional and business goals.


Q. What advice would you have for someone considering becoming a Duff’s CakeMix franchisee? 

Do your homework, weigh the pros and cons and listen to your gut! Operational efficiency and franchise involvement and support are good indicators for running a successful business. After meeting the team and learning the operations of Duff’s the decision was clear to both of us!

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