As the catering industry continues its upward climb, projected to reach $124.36 billion by 2032, Curry Up Now is paving the way for franchisees to make the most of this growing demand. Catering is now an essential component of restaurant success, and Curry Up Now knows how to lead the charge by consistently delivering inventive, crowd-pleasing options that capture the spirit of every season.
This Diwali, Curry Up Now’s catering menu is truly something special. Chef Bikram Das has infused the Diwali Menu with Indo-Californian flair, offering a unique lineup that blends the best of Indian flavors with a California twist. From the hearty Croissant Dabeli to the California Chaat Grazing Buffet, and even a Chef Special Menu available exclusively in San Jose, Curry Up Now brings dishes that light up the table and make Diwali gatherings unforgettable. These additions are not just new menu items—they’re a reflection of Curry Up Now’s commitment to innovating within the Indian dining experience and keeping customers excited about what’s next.
The Story Behind Curry Up Now: Bringing India and California Together
The story of Curry Up Now began as a labor of love in 2009. Akash and Rana Kapoor started with a single food truck, on a mission to bring Indian flavors to a new audience in the heart of California. They believed that the rich, bold spices of India could come together with the modern, fresh ethos of California dining, offering a completely unique take on Indian food. And from day one, they’ve made it their mission to make Indian food accessible, fun, and full of unexpected flavor. As Curry Up Now grew from that single food truck into a multi-location franchise, it became clear that they were bringing something new to the dining world—a brand built around the blend of Indian heritage with California cool.
Today, Curry Up Now is a pioneer of what they call Indo-Californian cuisine, making traditional Indian food modern, approachable, and perfect for catering. The addition of dishes like Dabeli and the Chef Special Menu in San Jose is more than just culinary creativity; it’s part of their mission to fuse Indian culture with the American dining experience.
Catering Done Right: Franchise Success with Curry Up Now
For franchisees, Curry Up Now’s Diwali menu isn’t just a seasonal offering; it’s a toolkit for success. With the catering industry becoming more competitive, Curry Up Now sets franchisees up to stand out by offering exclusive, seasonal menus that customers look forward to year after year. This model is backed by strategic order management tools that make catering operations smooth, and demand generation support that ensures every Diwali meal reaches excited customers. This is a catering program designed for both efficiency and impact, helping franchisees capture valuable business during the festival season and beyond.
As restaurant franchises increasingly turn their focus to catering, Curry Up Now is ahead of the curve. They know that being unique isn’t just about the food—it’s about creating memorable dining experiences and providing franchisees with the resources they need to thrive.
Ready to see how Curry Up Now empowers franchisees to stand out in the industry? Discover more at fransmart.com/brand/curry-up-now and learn how you can join the Curry Up Now family.
Happy Diwali from Fransmart and Curry Up Now! 🪔🎉