Brooklyn Dumpling Shop, the nation’s fastest growing dumpling automat concept, has signed its first franchising deal to bring five locations to Connecticut. The brand is poised to disrupt the quick-service restaurant industry with their innovative automat technology and contactless format. Even before the first location opens its doors in New York, potential franchisees are eager to sign on to the concept.
“I am very excited about Brooklyn Dumpling Shop, the brand’s innovative technology is exciting and the food is delicious,” says the first franchisee, who would like to remain anonymous at this time. “Getting into the brand early is a very wise decision. In the next two or three years, I expect we will see a lot of automat restaurants, so it’s great to jump on board with the innovative concept now.”
The unique flavor combinations are imagined by the founder, Stratis Morfogen, who is inspired by traditional diner delights such as cheeseburgers, French onion soup and even peanut butter and jelly. Each dumpling has a perfect bite, thanks to the advanced robotic technology creating them. Chefs and a full kitchen are not needed in this innovative concept, making it easy to find quality staff and perfect for small spaces.
“We are thrilled to team up with this franchisee, who has a tremendous track record in [quick-service restaurants],” says Morfogen. “We couldn’t have picked a better partner for Connecticut.”
The franchisee’s first location will be in New Haven, where Yale is located, as the concept is perfect for college cities and residents will be able to boast that they have one of the first Brooklyn Dumpling Shop locations in the nation. The 24-hour concept will be an ideal spot for college students who are awake at all hours of the night looking for a delicious to-go meal. The custom packaging is noteworthy, as it has been specifically designed to ensure all products from dumplings to Frosé.
This is the first of many deals expected to close for the brand on its goal towards launching 500 units in the next five years. Everything from the technology, packaging and food combinations has been thoughtfully designed to maximize return-on-investment and ensure a safe environment for customers.