NOW LIVE: The second episode of Smart Franchising with Fransmart is now live featuring Don Fox. Listen now!

Why Franchise with Us

You may ask yourself, “Why should I franchise with Fransmart?” We give you the tools, the tactics, and a strong portfolio of brands when making your franchise investment.

How to Buy a Franchise

Fransmart’s proven 10 Steps to Franchise Ownership is the perfect how to guide for entrepreneurs looking to build wealth through franchising.

Franchise Investor Case Studies

Fransmart has decades of experience in pairing experienced franchisees and qualified entrepreneurs with successful franchise brands.

Coming soon

Become a Franchise Owner

Our portfolio of brands with leading concepts ripe for expansion and best-in-class unit economics.

Franchise Your Business

We are the global leader in franchise development and grow global brands better than any other franchise firm. Learn how to become one of our brands.

Capital Investments

We love investing in early stage brands! We are smart, strategic investors and are always looking for emerging, early stage brands to invest in.

Franchisee Resources

Want To Learn More About Franchising? Learn From The Experts At Fransmart. There’s no better collection of franchise resources and experts.

Apply to Franchise Your Business

We help our brands develop practical franchise development expansion plans with measurable results.

See All Franchise Opportunities

Our portfolio of brands with leading concepts ripe for expansion. Our brands have best-in-class unit economics and a large runway for growth.

About Us

We are proud to work with authentic brands who make people happy. We accelerate the growth of the brands that put smiles on people’s faces.


With decades of franchising experience, our team of franchising experts excels at giving emerging brands the tools to become a profitable franchise.


Whether you’re playing the field or already have one of our brands in mind, we are ready to put you on the right path to building franchise wealth.

Franchisee Resources

Want To Learn More About Franchising? Learn From The Experts At Fransmart. There’s no better collection of franchise resources and experts.


Smart Franchising with Fransmart Video series, where you can get the latest in our thought leadership on all franchise-related topics.


Dan Rowe, the founder and CEO of Fransmart, has grown brands to more than 100 locations. No one knows more about franchise growth than him.

See All Franchise Opportunities

Our portfolio of brands with leading concepts ripe for expansion. Our brands have best-in-class unit economics and a large runway for growth.

Celebrity Franchises

May 18, 2022

bar rescue star jon taffer standing in front of a bar at his Taffer's Tavern franchise

Celebrity Franchises & A-List Investments

Celebrity owned franchise brands a boon for franchisees

Roll out the red carpet. Celebrity owned franchise brands are taking the franchise world by storm. From Hollywood A-listers to celebrity chefs, it seems stars everywhere are looking to expand their brand through franchising.

Some recent players in the celebrity franchise category include celebrity chef Fabio Viviani, who is betting on America’s sweet tooth with his JARS dessert franchise and Bar Rescue TV star Jon Taffer who is revolutionizing full-service restaurant operations with Taffer’s Tavern.

For prospective franchisees, buying a celebrity owned franchise offers many advantages.

Brand Recognition

When franchisees buy into celebrity franchises, they’re aligning their business with the brand of the celebrity.

  • Name recognition means your new business will be able to easily generate buzz.
  • Awareness lift because people are instantly excited to try a new concept from their favorite star or celebrity chef.
  • Credibility helps you by piggybacking on the celebrity’s media and social reach.
  • Fabio Viviani averages over 500 million media impressions annually.
  • Jon Taffer racks up over a billion impressions each year.

The celebrity connection gives your new franchise location instant credibility.

Experienced Operators

Some celebrity franchise owners are also experienced professionals in the business their franchise operates in. Having a franchisor with deep knowledge of the industry means they’ve already made their mistakes, learned from them, and bring to their current franchise brand best practices and systems to help ensure franchisee success. Viviani has over 30 years’ experience and has owned and operated more than 50 hospitality venues. Taffer has more than 40 years in hospitality and his entire TV show is about turning failing restaurant and bars around through better operations.

Strong Financials

Celebrity franchise owners have made a lot of money prior to getting involved with franchising. A celebrity franchise concept almost always has strong, solid financial backing giving franchisees peace of mind that they’re investing in a concept that is well capitalized and ready to grow.

Famous Celebrity Franchise Brands

Kenny Rogers was one of the first celebrities to start a brand when he launched Kenny Rogers Roasters in 1991. While the chain closed all its American stores, it is still thriving in Asia.

Closer to home some more established celebrity franchise brands are still going strong. Musicians seem especially drawn to franchising. Singer Jimmy Buffet created Margaritaville restaurants that due to their popularity spun off into hotels, cruises, and even Margaritaville residences. KISS band members Gene Simmons and Paul Stanley created Rock & Brews and musicians and music loving actors including Aerosmith, Paul Shaffer, Dan Aykroyd, River Phoenix, and Jim Belushi were the original founders of House of Blues.

Basketball superstar LeBron James is a partial owner of Blaze Pizza, while Shaquille O’Neal launched Big Chicken. Actor Mark Wahlburger along with his brothers, Donnie and Paul started Wahlburgers.

Emerging Celebrity Franchises

The way to generate big wealth through franchising is to invest in an emerging brand. That adage is true whether it’s a celebrity franchise or any other. Emerging brands give new franchisees better territories, better terms, lower start-up costs and the opportunity for higher rates of return than established brands. With a new crop of celebrity franchises investors have several strong options to choose from.

JARS Sweets and Things, by Fabio Viviani

The owner of several restaurants including Prime & Provisions, Bar Siena, Curfew and the franchised Chuck Lager, Viviani’s newest concept is JARS. JARS is a dessert franchise that reimagines the most popular desserts into single-serve jars. From tiramisu to strawberry shortcake, whatever your sweet tooth desires comes in a highly Instagram-able, incredibly delicious jar. For franchisees JARS satisfies a sweet tooth and the wallet.

The concept is built for easy operations and high profits. No hoods or vents are needed in the kitchen, nor do you need a professional pastry chef. This, along with the ability to do a conversion, means start-up costs and ongoing operational costs are low. Strong support from Viviani and his experienced hospitality team help ensure that franchisees are set up for success.




bar rescue star jon taffer standing in front of a bar at his Taffer's Tavern franchiseTaffer’s Tavern

Jon Taffer spent two years reimagining the way full-service restaurants operate. The result is Taffer’s Tavern with a kitchen of the future that reduces equipment expense, lowers labor costs and increases efficiency. It’s the first new thing in full-service in a decade.

The concept lends itself not only to stand-alone restaurants, but also locations in places like airports and stadiums. With Taffer’s expertise in restaurant operations, franchisees enjoy strong systems and support.


Duff’s CakeMix

Created by the most famous cake baker in the world, Duff Goldman’s Duff’s CakeMix lets anyone be an Ace of Cakes. The concept is simple and easy to operate. It does not require a professional cake baker or trained pastry chef to run. Operating more like a retail store than restaurant, there is no need for a kitchen and the brand’s excellent supply chain makes inventory a breeze. The concept lends itself to conversions, lowering start-up costs dramatically.

If you’re ready to be a part of the celebrity scene by investing in a celebrity franchise brand, contact Fransmart today. As the leading franchise development company for emerging brands, we can help you find the right celebrity franchise for your needs and guide you on the franchising journey.

Your Franchise Journey Starts Here

Whether you’re just starting out or already know the right brand for you – you’ve come to the right place. Fransmart helps franchisees use the power of compounded returns to own and operate multiple franchise locations throughout your desired market to grow franchise wealth.