Curry Up Now signed a deal with a franchise group in the Dallas, Fort Worth, and Houston areas to bring five new Curry Up Now restaurants, some with Mortar & Pestle craft cocktail bars, to hungry Texans. This deal comes on the heels of a six-unit franchise deal signed for Dallas, Fort Worth, and Austin just a few weeks earlier. Curry Up Now operates 11 restaurants and 3 craft cocktail bars across the country, with nearly 50 restaurants in varying stages of development in major regions across the United States.
Franchisees KCP Concepts’ partners Kevin Lefere, Carlisle Braun, and Pravin Kurishingal have plans to open five Curry Up Now Indian Street Food restaurants in the Richardson, Frisco, Dallas, and Fort Worth areas. Some of these will feature the Mortar and Pestle craft cocktail bar available to franchisees. The group seeks restaurant sites in the busiest mass gathering spaces in their territory and plan to open in Summer of 2021.
“We have been looking to invest in a restaurant franchise for a while and were particularly attracted to Curry Up Now for, not only the ingenuity and quality of the food, but for the forward-thinking technology that the concept has leveraged to create a seamless experience for both operators and customers,” says Lefere.
“Indian and Thai concepts were of particular interest, mainly because of the lack of competition in the QSR arena, but many don’t have the same modern atmosphere and feel as does the Curry Up Now brand,” adds Braun. “There is nothing else out there quite as innovative and approachable, and we are beyond excited to introduce this concept to the Dallas and Houston communities in the near future.”
“KCP Concepts is the ideal partner for further expanding the Curry Up Now brand into the Lone Star state. Their vast knowledge of the restaurant scene in both Dallas and Houston, and experience in franchise operations, gives us full confidence that their locations will be a great success,” says Akash Kappor, CEO and founder of Curry Up Now. “It has been our goal since day one to deliver Indian flavors that are authentic by nature, yet uniquely formatted for everyone to enjoy without being intimidated by ethnic cuisine. This imminent expansion into the state of Texas will allow us to share Curry Up Now with even more of the country, and I can’t wait to start serving our Tikka Masala Burritos, Sexy Fries, Naughty Naan and our Fried Tandoori Chicken Sandwich in the greater Dallas area, Austin, Houston, and beyond.”