Longevity is the Next Big Thing in QSR & Fast Casual
The US protein market is valued at more than $114 billion, according to industry research, and protein is no longer a niche category—it’s mainstream. More than half of U.S. consumers are actively trying to increase their protein intake, and major brands are responding: Starbucks has added protein-forward beverages, Chick-fil-A has launched Daybright Coffee & Refreshment with ‘Super Set’ protein coffee options, and PepsiCo has acquired Muscle Milk.
Consumers across all age groups are actively seeking higher-protein options for:
- Weight loss or maintenance
- Muscle recovery
- Longevity and healthy aging
- Convenience for busy schedules
- Meal replacement
Bottom line: This steady demand translates into consistent foot traffic and predictable recurring sales.
A Simpler Way into Food Franchising—A Healthy Beverage Franchise
Want to enter the restaurant industry without the headaches of traditional kitchens? HB Wellness is a protein-driven and wellness-focused QSR built for speed, simplicity, and scalability. No grease, grills, or bulky equipment required.
If you want to get wealthy by helping people live healthier—ditch the burgers, sandwiches, and ice cream franchises—HB Wellness is it.
1. Longevity Drives Strong EBITDA Performance
HB Wellness delivers dessert-flavored, high-protein smoothies and functional menu items designed to promote longevity and real nutrition. Paired with a low-labor, streamlined operating model, this positioning supports strong margins and compelling unit-level cash flow.
As disclosed in the HB Wellness FDD Issuance Date: November 20, 2025, select locations reported over $569,000 in gross sales, with franchisee-adjusted EBITDA of $177,536, representing 31.2% of gross sales. See the FDD for full details.
2. A Lifestyle Brand That Resonates Across Generations
Protein intersects with fitness culture, wellness communities, lifestyle trends, and social media—it isn’t tied to a single customer type. HB Wellness appeals to busy professionals, parents, older adults focused on longevity, Gen Z health enthusiasts, and athletes, creating a broad and diversified customer base—and making it a top choice for anyone seeking a protein smoothie franchise opportunity.
With 35–50 grams of protein per protein shake, functional add-ons like fiber and creatine, and distinctive flavors, HB Wellness has become an essential part of customers’ daily routines. Many visit daily, sometimes multiple times a day, and some have been loyal patrons for over a decade, demonstrating ongoing protein demand and strong brand loyalty.
3. Simple to Operate
HB Wellness’s flexible buildout allows franchisees to convert an existing location—whether in-line or on end caps—and offers the option to include drive-thru service, making it one of the easiest protein smoothie franchises to operate efficiently.
Essential equipment is limited to freezers and blenders. There’s no need for high-maintenance hoods, vents, greasy fryers, or costly kitchen infrastructure. Products produce minimal waste: protein powders and other shelf-stable ingredients don’t spoil quickly, require little refrigeration, and are easy to portion.
Thanks to low labor needs, locations can operate efficiently with just 1-3 employees on the busiest days. HB Wellness also partners with Gecko Hospitality to help franchisees staff their teams effectively.
4. Protein Loyalty
After more than a decade in operation, HB Wellness has built a loyal, returning customer base. When people find a protein product they love—especially one that tastes great—they stick with it. Customers praise the menu, commenting on variety, consistency, and indulgent flavors, often saying the health-forward smoothies “taste like ice cream.”
HB Wellness’s protein offerings are adaptable across multiple formats, with more than 30 shakes, beverages, and protein-based desserts. Consistent taste and nutrition foster long-term loyalty, increase customer referrals, and reduce marketing costs— helping franchisees maintain high profitability, while ensuring marketing efforts deliver meaningful impact.
5. Opportunities for Proprietary Products & Franchise Consistency
By developing proprietary protein blends and recipes, HB Wellness raises margins, strengthens brand recognition, and enhances the competitive advantage for this growing protein smoothie franchise.
Owning the formulas allows HB Wellness to control bulk manufacturing, reduce cost per serving, and avoid middleman markups—keeping cost of goods low and profit per transaction high.
Take the Next Step
The high-protein movement isn’t slowing down. Combined with loyalty, operational simplicity, and proprietary advantage, HB Wellness positions franchisees to capitalize on the growing protein-driven QSR market.
Get in early to build a high-margin, protein franchise that helps your community live healthier. Start building your future with HB Wellness—the protein smoothie franchise that’s redefining healthy fast casual.
