The Khans have signed a multi-unit franchise agreement with GLO30 and plan to open three locations in Loudoun County, Virginia, near Washington, D.C. “Franchising allows us to explore different industries without needing deep knowledge of that industry,” said Faizan. “The expertise of running a restaurant or culinary expertise, I don’t have any skill in that so that’s where a franchisor comes in.”
With their experience as multi-unit owners of quick-service restaurants for the past six years, the Khans had developed a wish list for their next franchising venture. GLO30 met and exceeded their needs, offering a more consistent revenue stream, a growing customer base, brand awareness, and lower buildout costs.
Faizan, who has over 25 years of experience in information technology, was particularly fascinated by GLO30’s use of AI to design personalized skincare regimens. “The incorporation of technology into skincare resonated with me given my background in tech. The ability to leverage artificial intelligence to enhance skincare offerings is incredibly interesting,” he said.
Faizan (left) and Adila (right)
GLO30, founded in 2012 by Dr. Arleen Lamba, offers innovative, personalized skincare treatments backed by scientific analysis. Dr. Lamba’s philosophy is that everyone can have glowing skin with individualized treatments every 30 days. The brand’s emphasis on innovative, client-focused skincare appealed to the Khans. “Over the next decade, I anticipate significant changes in the skincare market as we begin to transition into more personalized offerings,” said Faizan. “This shift will likely involve the integration of more powerful AI and tools to provide personalized treatment options in terms of analysis, treatment, and product creation.”
GLO30’s membership model also appealed to the Khans as a means of ensuring a consistent revenue stream throughout the year. As multi-unit owners and operators of Dog Haus franchises, they had experienced revenue fluctuations due to factors like weather or sporting events. “A constant revenue flow provides a sense of stability and predictability, further solidifying the attractiveness of the opportunity of GLO30,” said Faizan.
Financial viability played an important role in their decision. “The execution model and financial viability of GLO30 were strong points. Its smaller footprint and lower buildout costs mean lower risk and easier ability to expand,” Faizan noted. The skincare market size has grown strongly in recent years and is projected to grow from $134.1 billion in 2023 to $181.6 billion in 2028, driven by personalized skincare solutions, sustainability practices, an increase in male grooming products, and smart skincare devices.
As they embark on this new venture, the Khans plan to apply the operational approach that has made them successful franchisees. “A successful franchisee needs to focus on the fundamentals,” said Faizan. This includes building the right team, setting effective incentive structures, being an assertive leader, and keeping a pulse on the local market.
Faizan advises other entrepreneurs seeking to enter a new industry to ensure the business model is competitive and sustainable over the long term. “It’s also important that the franchisor be an expert in the field with a deep understanding of how to run a successful business within the industry,” he said. “For example, GLO30 having a decade of success with the brand and five successful corporate locations says a lot. It demonstrates their expertise, which gave me confidence that this was a brand to get on board with.”
Adila emphasized the importance of customer service and team happiness. “A franchisee focuses on customer service and gets feedback from franchisors as well,” she said. The Khans believe hiring the right people is crucial, ensuring ease of training and worthwhile incentives.
“Having a growth mindset is super important,” said Faizan. “Keeping an open mind is best.”
For more information about GLO30 franchise opportunities, visit fransmart.com/glo30