Brooklyn Dumpling Shop, a dumpling automat concept, is set to bring automat technology home with the signing of a multi-unit franchise deal in Philadelphia. Franchisees Nick Sordoni, Stephen Hudacek and Alex Flack of FHG Group LLC are slated to open five units in the City of Brotherly Love, the birthplace of the early 20th century automat concept.
“Brooklyn Dumpling Shop grabbed our attention with its innovative concept and sleek aesthetic,” Sordoni said in a company press release. “After tasting the food and witnessing the intense passion and energy at every level of the organization, we were left with no doubt — we need to bring Brooklyn Dumpling Shop to Philadelphia! After all, the very first automat on U.S. soil opened on Chestnut Street in 1902 and we can’t wait to bring the automat experience back to the people of Philadelphia.”
Founded by Stratis Morfogen in 2021, the dumpling concept has signed a multi-unit franchise to bring five locations to Connecticut and has inked deals for Staten Island and Queens, New York, as well as Florida and Georgia.
“Sometimes you can’t explain good business chemistry — that’s how I feel about Nick, Stephen and Alex,” Morfogen said in the release. “These guys are forward thinkers and totally in tune with our mission at Brooklyn Dumpling Shop. I’m really looking forward to bringing the automat back to its birthplace, and watching it grow in the great City of Brotherly Love with these guys. Now let’s give Philadelphia a taste of our Philly Cheesesteak dumplings and spring rolls!”
Building off its success along the East Coast, Brooklyn Dumpling Shop has begun nationwide growth by expanding westward with a series of franchise deals in Texas. Back in August, Brooklyn Dumpling Shop announced multi-unit deals for both the Austin and Dallas areas. Currently, 10 locations are under development in the Lone Star State with the brand exploring additional markets for expansion, such as Houston.