NOW LIVE: The latest episode of Smart Franchising with Fransmart is now live Aicha Bascaro. Listen now!

Why Franchise with Us

You may ask yourself, “Why should I franchise with Fransmart?” We give you the tools, the tactics, and a strong portfolio of brands when making your franchise investment.

How to Buy a Franchise

Fransmart’s proven 10 Steps to Franchise Ownership is the perfect how to guide for entrepreneurs looking to build wealth through franchising.

Franchise Investor Case Studies

Fransmart has decades of experience in pairing experienced franchisees and qualified entrepreneurs with successful franchise brands.

Coming soon

Become a Franchise Owner

Our portfolio of brands with leading concepts ripe for expansion and best-in-class unit economics.

Franchise Your Business

We are the global leader in franchise development and grow global brands better than any other franchise firm. Learn how to become one of our brands.

Capital Investments

We love investing in early stage brands! We are smart, strategic investors and are always looking for emerging, early stage brands to invest in.

Franchisee Resources

Want To Learn More About Franchising? Learn From The Experts At Fransmart. There’s no better collection of franchise resources and experts.

Apply to Franchise Your Business

We help our brands develop practical franchise development expansion plans with measurable results.

See All Franchise Opportunities

Our portfolio of brands with leading concepts ripe for expansion. Our brands have best-in-class unit economics and a large runway for growth.

About Us

We are proud to work with authentic brands who make people happy. We accelerate the growth of the brands that put smiles on people’s faces.


With decades of franchising experience, our team of franchising experts excels at giving emerging brands the tools to become a profitable franchise.


Whether you’re playing the field or already have one of our brands in mind, we are ready to put you on the right path to building franchise wealth.

Franchisee Resources

Want To Learn More About Franchising? Learn From The Experts At Fransmart. There’s no better collection of franchise resources and experts.


Smart Franchising with Fransmart Video series, where you can get the latest in our thought leadership on all franchise-related topics.


Dan Rowe, the founder and CEO of Fransmart, has grown brands to more than 100 locations. No one knows more about franchise growth than him.

See All Franchise Opportunities

Our portfolio of brands with leading concepts ripe for expansion. Our brands have best-in-class unit economics and a large runway for growth.

Three Predictions That Will Shake Up The Future of Franchise Brokers

May 4, 2021

Being a Franchise Broker will grow significantly in popularity

Two factors to consider here. 1) The changing landscape of the 9-5. Companies and workers have had the opportunity in the past year to ‘experiment’ or completely implement remote working.  Most industries saw an increase in productivity and a lowering of costs (office space, supplies, printers, etc). That is why corporations like Twitter are offering their employees the option to continue to stay remote. I believe as people continue to work from home or may become disappointed with having to go back to in-person work, there will be a growth in issues with their corporate relationships (bosses and co-workers). As people get comfortable with the untraditional work style, they will look at occupations that give them flexibility and ownership.  Being a franchise broker gives them this independence.  2) Franchise brokering has historically been a popular occupation for retirees. Every day in the United States, 10,000 people turn 65, and the number of older adults will more than double over the next several decades and represent over 20 percent of the population by 2050*.  With no quota minimums or required hours there will be a large uptick in people wanting to throw their hat in the brokering ring.  Lastly, people are continuing to work longer in life. This has been a trend since the 80s. Recent retirees will need a part time occupation if they will want to retire at their desired age.    

Automation & Brokers

My second prediction is that continued automation in the franchise ownership process will make brokering highly competitive.  We live in an age now where people do not want to deal with a salesman who is just trying to make their commission.  However, there is large trust in online information when researching a product.  People trust a stat on a company’s website much more than hearing it from a salesman who may just be telling them what they want to hear.  Future franchisees like to go at their own pace on an online platform rather than having a salesman push them along.  You can look at Carvana and Tesla as examples.  In 2018 Tesla sold 78% of their Model 3 online**. Then in 2019, “Tesla CEO Elon Musk said Thursday the company will be reducing headcount in sales and closing most of its stores.  Instead, Tesla will sell its cars online only, and give drivers up to a week to return newly purchased electric vehicles if they aren’t satisfied”***. Candidates want to their own educating online and research when they desire. Automation also makes the candidate feel they are saving money since they are doing the work themselves. 

Silver Lining, How Brokers will become valued

You do the nitty gritty work: As a broker you need to promote yourself as a mentor that will save the candidate time and money.  Emphasize that you will help as much as you can with the paperwork, scheduling, FDD examination/explanation, and coaching for meeting with the Franchisor.  The last one is a great opportunity.  Automation may take a lot of the sales steps away from you, but the franchisor still needs to approve of the candidate.  There is a large group of people that meet all the financial requirements, fill out all the paperwork, have references and experience, BUT do not fit well with the franchisor, whether that is due to personality type, goals, etc.  This is where you can be a coach and advise them on the importance of answering the questions correctly and knowing what the franchisor is looking for.

Be involved with complicated prospects

As a broker, you will need to find the prospects that have extra hurdles to jump.  If you can make the process easier and save the prospect time (where automation cannot), you will provide value.  An example of a more complicated candidate would be someone who may need outside investors, loans, multiple partners, or is looking for an E2-Visa exemption. 

Bonus Advise!

Give out your advice for free

You can easily make a YouTube account or newsletter where you provide the community/industry with expert knowledge at no cost.  Yes, sometimes this advice may seem like your intellectual property being broadcasted for free, but candidates will be attracting to someone who is honest, helpful and knowledgeable.  Do case studies and examine why certain concepts are successful (successful right now! Not in the last 30 years) and show the day-in-the-life of being a franchisee.

Peter Hall

Fransmart Channel Partner Coordinator



Your Franchise Journey Starts Here

Whether you’re just starting out or already know the right brand for you – you’ve come to the right place. Fransmart helps franchisees use the power of compounded returns to own and operate multiple franchise locations throughout your desired market to grow franchise wealth.