NOW LIVE: The latest episode of Smart Franchising with Fransmart is now live Aicha Bascaro. Listen now!

Why Franchise with Us

You may ask yourself, “Why should I franchise with Fransmart?” We give you the tools, the tactics, and a strong portfolio of brands when making your franchise investment.

How to Buy a Franchise

Fransmart’s proven 10 Steps to Franchise Ownership is the perfect how to guide for entrepreneurs looking to build wealth through franchising.

Franchise Investor Case Studies

Fransmart has decades of experience in pairing experienced franchisees and qualified entrepreneurs with successful franchise brands.

Coming soon

Become a Franchise Owner

Our portfolio of brands with leading concepts ripe for expansion and best-in-class unit economics.

Franchise Your Business

We are the global leader in franchise development and grow global brands better than any other franchise firm. Learn how to become one of our brands.

Capital Investments

We love investing in early stage brands! We are smart, strategic investors and are always looking for emerging, early stage brands to invest in.

Franchisee Resources

Want To Learn More About Franchising? Learn From The Experts At Fransmart. There’s no better collection of franchise resources and experts.

Apply to Franchise Your Business

We help our brands develop practical franchise development expansion plans with measurable results.

See All Franchise Opportunities

Our portfolio of brands with leading concepts ripe for expansion. Our brands have best-in-class unit economics and a large runway for growth.

About Us

We are proud to work with authentic brands who make people happy. We accelerate the growth of the brands that put smiles on people’s faces.


With decades of franchising experience, our team of franchising experts excels at giving emerging brands the tools to become a profitable franchise.


Whether you’re playing the field or already have one of our brands in mind, we are ready to put you on the right path to building franchise wealth.

Franchisee Resources

Want To Learn More About Franchising? Learn From The Experts At Fransmart. There’s no better collection of franchise resources and experts.


Smart Franchising with Fransmart Video series, where you can get the latest in our thought leadership on all franchise-related topics.


Dan Rowe, the founder and CEO of Fransmart, has grown brands to more than 100 locations. No one knows more about franchise growth than him.

See All Franchise Opportunities

Our portfolio of brands with leading concepts ripe for expansion. Our brands have best-in-class unit economics and a large runway for growth.

Street Food Concept ‘The Halal Guys’ Plans Aggressive Canadian Expansion

Jul 15, 2020

Faizan and Adila Kahn photo on a grey background and white text and purple button that says GLO30

Franchisee Youssef El Sweify has signed a multi-unit franchise deal to bring at least five locations to the Calgary area – marking the concept’s fifth international deal and third in Canada, building on existing locations in Toronto. He plans to open the first location in the Fall.

The Halal Guys is the largest American Halal Street Food concept in the world. Founded in 1990 by Mohamed Abouelenein, Ahmed Elsaka, and Abdelbaset Elsayed, The Halal Guys is now franchising worldwide via a new fast casual/QSR restaurant format.

Ahmed Abouelenein, the company’s CEO, said there are 94 locations in the world currently with 200 in the development. In Canada, there are two operating in Toronto.

Abouelenein said the company has sold five units each in Alberta, Toronto, and Vancouver. The 15 units are under development.

“I think the Canadian market we can develop there at least from 50 to 100 units easily in the next 10 years,” he said.

He said each franchisee of the 15 is required to open one store a year.

“Canada is a very unique market when it comes to food. I know there are a lot of people that will love to eat our food there. In addition we have a lot of customers in the States that are from Canada that love our food and always ask us to bring our food to different parts of Canada.”

The Halal Guys became a well-known New York City brand largely via word-of-mouth thanks to Muslim cab drivers in the 90’s who appreciated delicious, fresh and well-priced American halal food.

“It was a very good valuable meal that was cheaper for our customers,” said Abouelenein. “We focused on our customers, focused on the food quality we serve to the customers. The popularity of the food cart grew a lot and we came to put our first corporate location around mid-2014 in New York City and we started introducing our same menu items that we serve at carts with additional side items.

“That’s how the brand started over the years. The customers loved the food, very unique brand. When the brand started, it was mainly focused on serving halal foods to Muslim cab drivers in the early 1990s because there was no halal food in the city at that time. And throughout the years the brand grew and the halal concept grew from only Muslim cab drivers to everyone and today 90 or 95 per cent of our customers are not Muslim. So the brand is everyone. It’s all about the food we serve to the customers. We take pride in serving the food and we’ll continue doing what we’re doing.”

Abouelenein said the company is extremely excited to enter the Canadian market.

The Alberta locations will include Calgary, Canmore, and Banff.

“The Halal Guys is a unique concept, and there is nothing like it in Canada. The demand for The Halal Guys is very strong here, and we are extremely excited to be opening in the greater Calgary area,” said franchisee owner Youssef El Sweify. “Our goal is to have the first restaurant open by Fall.

The Halal Guys is partnered with Fransmart, the industry-leading franchise development company behind the explosive growth of brands like Five Guys Burgers & Fries and QDOBA Mexican Grill, as its exclusive franchise development partner to grow the brand. The concept is actively looking for experienced multi-unit foodservice operators to develop additional franchises in major markets across the United States and internationally.

The New York Post calls The Halal Guys “perhaps the city’s most famous open-air dining destination”. The Halal Guys is the #3 Most Yelped business in all of NYC, and as reported by Time Magazine, it is in the Top 10 Most Yelped businesses in the United States. Called “one of the longest-running and best-known food-cart businesses in New York City” by the New York Times, The Halal Guys was named Buzzfeed’s #1 Most Popular Food Truck for 2013, and was featured on Bloomberg Television and Fox News.

Your Franchise Journey Starts Here

Whether you’re just starting out or already know the right brand for you – you’ve come to the right place. Fransmart helps franchisees use the power of compounded returns to own and operate multiple franchise locations throughout your desired market to grow franchise wealth.