In franchising, the smartest moves rarely make noise, they send signals. Right now, one signal is impossible to ignore: top fitness franchisees are expanding beyond the gym and into skincare. As the wellness industry continues to surge, seasoned operators aren’t chasing trends, they’re strategically building portfolios that reflect where consumer demand is headed next. And increasingly, those operators are choosing GLO30 as the next pillar in their wellness expansion. Fueled by a booming wellness economy and demand for personalized, preventative care- fitness veterans are turning to GLO30 as a natural next step in building durable, multi-unit portfolios.
A Booming Wellness Industry Creates New Expansion Paths
The global wellness industry has evolved far beyond workouts and nutrition. Today’s consumer expects a holistic approach to health, one that includes fitness, recovery, skincare, and long-term self-care. This shift has created massive opportunity for franchisees who already understand how to operate membership-based, service-driven businesses.
Unlike trend-based wellness concepts, skincare benefits from universal, recurring demand. Consumers don’t “graduate” out of skincare; they deepen their engagement as they age. That makes it a powerful complement to fitness brands, which often experience churn tied to lifestyle changes, injuries, or burnout.
Expanding into skincare allows fitness operators to:
- Diversify revenue within the wellness category
- Capture a broader share of wallet from the same health-conscious consumer
- Build more resilient, multi-unit portfolios
Why Fitness Franchisees Are Looking Beyond the Gym
Fitness franchisees understand membership businesses better than most. They’ve built predictable revenue streams, scaled customer acquisition, and optimized unit-level performance across territories. But they’realso acutely aware of the category’s constraints; labor-heavy staffing models, capacity limits driven by class schedules, and the physical demands placed on both staff and members.
Skincare offers a different equation.
Rather than relying on peak-hour attendance, skincare thrives on routine, personalization, and consistency. Treatments are designed to fit seamlessly into a client’s life every 30 days, creating long-term loyalty without physical fatigue. For operators trained to think in lifetime value rather than transactional visits, that distinction is critical.
The GLO30 Advantage: A Model Built for Wellness Operators
What’s drawing franchisees from fitness and other wellness segments to GLO30 isn’t just category momentum, it’s the strength of the operating model.
Membership-Based, Predictable Revenue
GLO30’s monthly membership structure mirrors what fitness operators already know works. But unlike class-based fitness models, revenue isn’t capped by schedules or room size. The result is stable, recurring income with greater flexibility and efficiency.
AI-Powered Personalization at Scale
Maintaining personalization across multiple units is one of the hardest challenges in fitness franchising. GLO30 addresses this with proprietary AI technology, GLOria, which delivers consistent, real-time skincare customization across every location. Operators gain scale without sacrificing the personalized experience consumers expect.
Lower Labor and Operational Complexity
Compared to many fitness concepts, GLO30 requires fewer staff, smaller footprints, and simpler day-to-day operations. There’s no instructor scheduling, no equipment-intensive buildouts, and no reliance on high-impact physical performance resulting in attractive unit economics and operational clarity.
Proof in Action: From Club Pilates to GLO30
The strongest validation of any franchise model comes from successful operators who have already made the shift.
In late 2025, seasoned franchisees Chris Pelnik and Dan Camp, former multi-unit operators of Club Pilates, signed a 25-unit GLO30 development agreement across Raleigh-Durham and key North Carolina markets.
Their decision reflects a broader trend: experienced fitness franchisees are identifying skincare as the next high-growth vertical within wellness, one that delivers scalability, innovation, and long-term consumer relevance. Seasoned operators who understand how to scale premium wellness concepts are gravitating toward models that combine strong unit economics, systemization, and enduring demand.
This migration from fitness to skincare isn’t a passing trend, it’s a strategic signal. As the wellness industry continues to expand, franchisees are prioritizing concepts that deliver results without overcomplicating operations. GLO30 sits at the intersection of technology, personalization, and accessibility, making it an ideal next step for fitness operators ready to grow smarter.
Skincare isn’t replacing fitness, but for many of the industry’s most sophisticated franchisees, it’s becoming the most natural place to grow next.
Learn more about GLO30’s franchise opportunities by visiting www.GLO30franchising.com.
