This spring, Brooklyn Dumpling Shop, restaurateur Stratis Morfogen’s 24-hour grab-and-go concept with an automat-style ordering system, will open its first location at St. Mark’s Place in the East Village of Manhattan.
In the works well before the crisis kicked-off, the Shop’s menu was built around signature items from Brooklyn Chop House, Morfogen’s full-service restaurant known for dry-aged steaks and inventive dumplings.
“Brooklyn Chop House had a thriving business before the pandemic, then it didn’t,” said Morfogen. “We’re very positive about the future, but the last year was tough.”
In contrast to Chop House, Brooklyn Dumpling Shop, is a seemingly-made-for-a-pandemic concept. With a Zero Human Interaction model, customers will be able to contactlessly choose from 32 unique dumpling varieties, including Philly cheesesteak, French onion soup, lamb gyro, and Impossible; as well as traditional soup dumplings; lobster spring rolls; fried apple and frozen hot chocolate ice cream sundae dumplings, and more.
Going forward, Morfogen plans to open another 15 locations in the tristate area, and, heading into 2022, plans to have another 100 under construction that will be franchises. Over the next four years, with the help of Fransmart, Morfogen is shooting to open a total of 500 franchised stores globally.
