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Curry Up Now’s Upbeat Vibe Attracts New Franchisees

Nov 11, 2021

Samyuktha Kilaru dined at Curry Up Now for three days straight when she was in California back in May, each time ordering the mashed potato fritter sandwiched between an amul buttered bun with garlic chutney and Bombay dust. The fast-casual Indian street food concept ultimately made such an impression on her that she decided to become a franchisee. With friend and business partner Kiran Khajuria, Kilaru signed a five-unit deal to bring Curry Up Now to Fort Worth, Texas.

“It’s not typical Indian,” noted Khajuria, who with Kilaru later visited locations in Atlanta as part of their due diligence. “It’s very upbeat. It has that pep to it, and there was consistent execution across the restaurants we visited.”

Kilaru and Khajuria, who grew up in India and moved to the United States about a decade apart before meeting in Texas, didn’t want to open a traditional full-service Indian restaurant. Curry Up Now, they said, combines authentic Indian flavors in menu items such as the tikka masala burrito and Naughty Naan, all within a lively setting. “There’s happiness all around,” said Kilaru as she referenced multiple kitchen tours. “People are happy putting these plates together … that’s what I look for.”

Developing Curry Up Now is a big switch for Kilaru and Khajuria. Kilaru, who has master’s degrees in robotics and mechanical engineering, works in IT, while Khajuria is a nurse. They’ll bring in an operational manager to help run the restaurants, but both noted the systems in place at Curry Up Now, which has about 20 locations, will be essential to their expansion.

“It’s not completely chef-dependent,” said Khajuria. “The formula is already figured out and it simplifies the whole equation to create the same plates over and over again.”

“And it’s not just a lunch place or a dinner place,” said Kilaru of the ability to appeal to multiple dayparts.

The two plan to include Curry Up Now’s craft cocktail bar concept Mortar & Pestle in at least one location and are evaluating sites. The cost to open a larger Curry Up Now with the cocktail bar ranges from $563,500 to $1,564,000.

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