Own The Future of Golf.
Founded by PGA professional Dustin Miller, Swing Bays is the premier destination for the growing indoor golf improvement market. Unlike similar franchise concepts, Swing Bays is much more than just a golf simulator experience. Swing Bays offers exclusive memberships, PGA Professional instruction, TPI-certified fitness, and expert club fittings and repairs. At Swing Bays, members also enjoy being part of a vibrant golf community that’s committed to helping them enhance their game.
Swing into the $227 Billion Golf Industry
What Drives Swing Bays Ahead of the Competition
Swing Bays is more than simply another golf franchise—we’re literally revolutionizing the indoor golf game. Here’s how.
Golf Instruction & Fitness: Each location features a PGA Golf Professional providing in-depth instruction, custom club fittings, and repair. Additionally, TPI instructors offer fitness sessions aimed at rapidly improving members’ golf games from the ground up.
Membership-Based: Swing Bays operates on an innovative membership model which offers more value to members and consistent, recurring revenue to franchisees.
Focused on Golf: By eliminating overhead like kitchens, hoods, and wait staff, Swing Bays keeps operating costs low and allows you to focuses on what matters most—golf.
PGA Professional Founded: Meticulously designed by PGA Professional Dustin Miller, Swing Bays offers a proven and well-thought-out business model that separates it from its competitors.
Franchise Advantages
High-Recurring Revenue
Proven membership-based model that generates monthly recurring revenue from highly engaged members.
PGA Professional Founded Proven Business Model
Swing Bays is founded by Dustin Miller – a PGA Professional Golfer who has won multiple Golf Digest Best Teachers recognitions.
Multiple Revenue Streams
Sell branded merchandise leveraging popular golf brands like GFore and Travis Mathew and drive additional revenue from club repairs, golf fittings, golf lessons, and member events.
Highly Engaged Member Model with Longevity
Swing Bays is a place where members can work on their golf game anytime. That’s important to avid golfers and it keeps members coming back at least once a week.
Low Labor
Swing Bays operates with low labor costs, requiring only a small, efficient team to keep things running smoothly while offering an excellent member experience.
Affordable Cost to Entry
No food served means no additional costs for a full kitchen or extra staff. Your check-in, bar, and cash register serves all in one, limiting unnecessary build out costs.
Gross Revenues of Affiliate-Owned Facility: $938,669
These figures can be found in Item 19 of the 2024 FDD issued by The Swing Bays Franchise, LLC. “Gross Revenues” include all revenues generated from the affiliate-owned facility. Gross Revenues do not include applicable sales taxes, documented refunds, returns, discounts provided to customers, and tips collected by employees. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for informational purposes only. The offer of a franchise can be made only by a franchise disclosure document. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.
The Swing Bays Story
When Dustin Miller began his career in 2001, his golf lesson program quickly took off, thanks to his exceptional skills and dedication to helping others. Alongside his wife Brenna, Dustin made it his goal to open an indoor golf facility with an advanced, tech-forward approach that would help golfers improve and enjoy the sport for longer.
Being deeply involved in the golf world, Dustin and Brenna recognized a massive demand for a concept like Swing Bays—a place where golfers can discover a supportive community and make new friends while cutting a few strokes off their game. They envisioned a place where golfers could gather, much like a country club, but with a strong emphasis on meaningful improvement, and a vibe that welcomed all.
Inspired by this vision, Swing Bays was born and quickly established itself as a golf experience unlike any other. From enjoying a freshly baked cookie while practicing at your bay, to chatting with PGA professionals about your swing, Swing Bays has built a welcoming culture of community and continuous improvement. It’s a place where golfers of all levels can feel at home, improve their game, and be part of a genuine golfing family.
Meet our founder, PGA Professional Dustin Miller
Read Bio +
When he started his career in 2001, Dustin knew he had chosen the right profession. Helping others to reach their full potential has always been his passion. Dustin’s reputation for developing complete golfers of all ages and skill levels has earned him a place on Golf Digest’s Best Teachers list and multiple nominations for PGA Section Instructor of the Year. He currently operates and teaches golf at The Swing Bays in addition to providing golf instruction at Blackstone Black Bear Country Club.
Golf Instruction
Golf Fitness
Membership Based
Investment Costs
| Start-up Costs | $226,400 – $924,000 |
| Royalties | 6% of Weekly Gross Revenues |
| Franchise Fee | $40,000 |
| World-wide Creative Fund | 2% of Weekly Gross Revenue |
| Local Store Marketing | 1% of Gross Revenue |
Operational experience in business is a plus, but not required assuming a professional Director of Operations will be part of your team. Prospective Franchisees must meet the minimum requirements below to be considered for a Swing Bays franchise.
- $600k net worth*
- $300k liquid capital available for investment*
- Minimum 3 units for development (depending on territory)
- Ready to begin development within the next 3-6 months
- Ready to grow a multi-unit territory in a major U.S. or international area
*Investment partners may contribute to this requirement
When you join the Swing Bays Franchise Family, you are supported by services and training opportunities designed to help you succeed as a new or continuing small business owner and entrepreneur. Each store owner receives individualized and ongoing corporate franchisee support, including access to manuals, training, marketing, and even a financial model. In addition, each store owner is supported by our experienced corporate operations and technical teams who provide ongoing day-to-day operational assistance. Franchisee support includes:
- Real estate / site selection
- Store build-out, construction
- Training systems
- Operational support
- Proprietary point-of-sale system
- Marketing and branding
- Pre-opening and grand opening support
- On-going support from Konala’s leadership team and franchisee network
Become a Swing Bays Franchisee by following Fransmart’s 8-step process.
- Speak with a Director of Franchise Development
- Fill out an Application
- Submit a Business Questionnaire
- Attend a Pre-Discovery Day Call
- Meet the Founders at a Discovery Day
- Submit Your LOI
- Both Parties Sign Franchise Agreement
The Swing Bays Look and Feel
Swing Bays is designed to be a welcoming, inviting, and warm environment. The bays are thoughtfully divided to provide privacy while remaining open enough to chat with others. Dedicated areas for fitness, fittings, repairs, and merchandise maintain an open layout to foster a sense of community. Swing Bays offers a space that feels both nice and fun, creating an atmosphere where everyone can feel at home and enjoy their golf experience.
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Your Swing Bays Franchising Journey Starts Here
Whether you are ready to invest or just getting started, take the next step with us. We will guide you along your franchising journey.
