Franchise with The Swing Bays
The Indoor Golf Franchise Changing the Game
Cash in on the indoor golf boom with a franchise built to dominate. The Swing Bays delivers what other concepts can’t—a proven membership model that builds real community loyalty. Your members aren’t just paying for simulator time; they’re investing in personalized golf and fitness programs in an exclusive club experience that keeps them coming back month after month. It’s the country club concept stripped of the overhead and headaches.
Swing Into the $227 Billion Golf Industry
Co-founded by PGA professional Dustin Miller, we’ve created something special for both beginners and serious golfers who want to improve year-round. Unlike typical golf franchises with just simulators, Swing Bays offers everything you’d find at an elite club: data-driven PGA instruction, high-level customer experiences, TPI-certified fitness training, expert club fittings and repairs, member-events, plus a vibrant community of golfers committed to getting better. With memberships from $35-595 monthly, players come back not just for the cutting-edge technology, but for the real results they see in their game. The buildout doesn’t require a kitchen or complex investments and operation is simple with 1-3 employees on your busiest days.
Want to see the full P&L? Download the FDD here.
FDD Disclosure Information*
These figures can be found in Item 19 of the 2025 FDD issued by The Swing Bays Franchise, LLC.“Gross Revenue” includes all revenues generated from the Affiliate-Owned Location. Gross Revenue does not include the amount of any applicable sales tax imposed by any governmental authority. Also excluded from Gross Revenue is the amount of any documented refunds, returns, and discounts given to customers, as well as tips collected by employees. Gross Revenue includes a 30% split of the revenue generated by instructors in connection with the lessons they provide to customers since the Affiliate-Owned Location receives 30% of the revenue generated by those lessons.Written substantiation for the financial performance representation will be made available to the prospective franchisee upon reasonable request.This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for informational purposes only. The offer of a franchise can be made only by a franchise disclosure document. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.
Build a Club
The Swing Bays offers a vibrant community similar to a country club — but indoors. Member events, golf-focused fitness, clinics, couples nights and the regulars hanging by the bar keep the vibes high. The Swing Bays is the one-stop shop for anything and everything golf. Forget a dark cave of simulators, The Swing Bays is where other golfers connect with other golfers.
Zero Kitchens
Franchisees get to focus on golf and fitness. The Swing Bays offers packaged snacks and easy beverages for members but no full-service food. You can forget about servers, cooks, perishable food, all of the equipment needed to prepare food, and no health department drop-ins.
Booming Vertical
Indoor golf is exploding. Tee times are getting harder to find. Rounds are getting more expensive to play. Weather makes it difficult to get in practice or a round consistently. Indoor golf makes it possible to play nine holes without losing your entire day. The Swing Bays offers more revenue opportunities than other indoor golf franchises and has a less intensive buildout. Lock in your Swing Bays territory before it’s secured by someone else.
To learn more about the full investment, go here.
What's The Buildout Like?
If you’re looking for just simulators or a full eatertainment concept, The Swing Bays isn’t for you.The Swing Bays offers simulators, a short game practice area, a small bar area, fitness area, club repair setup, and apparel. The good thing is the build out is intentionally simple and set to drive multiple revenue sources for franchisees.
Your Steps to Owning a Swing Bays
Step 1: Fill Out The Form to Get the FDD
Once you fill out the form, you’ll receive the FDD and more information about The Swing Bays. You’ll also have the option to speak to one of our team members to get any of your questions answered. You can fill out the inquiry form here to kick off your journey.
Step 2: Submit an Application
If you’ve already done your research, you can skip step 1 and apply to own a Swing Bays location. The application places you first in line for the territory that you’re interested in and gives us all of the information we need to present you as a candidate to the Swing Bays founders. Fill out the application here.
Step 3: Complete Business Questionnaire
Use this as your chance to introduce yourself to the Swing Bays team. It gives you the opportunity to explain the business you are trying to build and what sparked your interest in this brand. It’ll help the founders get a better idea of who you are before we plan the pre-call with them. Complete the business questionnaire here.
Step 4: Pre-Discovery Day Call
Through this whole process, you’ll be speaking with your Franchise Development Director to make sure you fully understand the requirements and what it takes to run a Swing Bays. Once you’ve submitted the information needed, we’ll schedule a call for you to meet with the Swing Bays founding team. This is a chance for you to learn more directly from them and share why you’d be a great franchisee in the system. This call is meant to clarify any unknowns or further questions before both parties invest their time and expense into a discovery day. It is REQUIRED for spouses and all involved business partners to attend both this call and the discovery day.
Step 5: Attend a Discovery Day
Visit the Corporate Swing Bays location in Parker, Colorado for a Discovery Day. The Discovery Day is where you get to see the franchisor’s key management team and get a firsthand look at the business. You’ll get an immersive experience into the “secret sauce” that differentiates The Swing Bays from other indoor golf franchises. You’ll also get time to meet with the founding team so you can see who leads the organization.
Before you land in Parker, you’ll be expected to:
1.) Have read through the Franchise Disclosure Document (FDD) and have had your questions answered.
2.) If the Discovery Day is successful, you should be ready and willing to enter into a Letter of Intent (LOI) and complete the final process of reviewing and signing the agreements soon after the Discovery Day.
Step 6: Sign Franchise Agreement
If you’re approved to move forward after the Discovery Day, you’ll then receive the franchise agreement (a legal document between you and the franchisor). This document explains what the franchisor expects of you (the franchisee) and designates the territory you’ll operate. Once agreed upon, you’ll sign the agreement and pay the initial franchise fee.
Step 7: Join the Club and Begin Onboarding
Welcome to the club! After you’ve signed the agreement, The Swing Bays team and Fransmart will kick off the process to help you move forward as a franchisee. You’ll work directly with the Swing Bays team learning about the brand, real estate, budgeting, financing, planning, and more.
Step 8: Real Estate Selection
The Swing Bays and Fransmart team will introduce you to partners who are top-tier real estate professionals that leverage advanced A.I. data to ensure you secure the best location(s).
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Your Journey Starts Here
The first step is to download the FDD and one of our team members will be ready to answer any of your questions. If you’ve done your research and you’re ready to lock in your territory, fill out the application. We’d love for you to join the franchisee club at The Swing Bays.
