Swing Into the $227 Billion Golf Industry
Founded by PGA professional Dustin Miller, Swing Bays is the premier destination for the growing indoor golf training segment. Unlike similar franchise concepts, Swing Bays is much more than just a golf simulator experience. Swing Bays offers monthly memberships, PGA Professional instruction, TPI-certified fitness, and expert club fittings and repairs. At Swing Bays, members also enjoy being part of a vibrant golf community that’s committed to helping them enhance their game and keeps them coming back frequently.
Own the Future of Golf
Multiple Revenue Streams Benefits Franchisees
Swing Bays is more than simply another box with simulators. It’s a thriving community hub for all things golf and golf-focused fitness. It’s the one-stop shop for everything golfers in your community need and that’s what keeps members (and non-members) coming back frequently.
Golf Instruction & Fitness: Each location features a PGA Golf Professional providing in-depth instruction, custom club fittings, and repair. Additionally, TPI instructors offer fitness sessions aimed at rapidly improving members’ golf games from the ground up.
Monthly Memberships: Swing Bays operates on an innovative membership model which offers more value to members and consistent, recurring revenue to franchisees. The memberships are more accessible than competitors with the monthly range between $35-$595/ a month.
Bar Revenue and Packaged Foods: By eliminating overhead like kitchens, hoods, and wait staff, Swing Bays keeps operating costs low and allows you to focuses on what matters most—golf. Franchisees still benefit from folks purchasing drinks and pre-packaged food from the bar without the need for cooks or bartenders.
Club Repair and Club Fittings: Swing Bays employees can spot a ragged grip a mile away and can offer to fix it within 24-48 hours, which is unheard of from other box golf stores. Swing Bays often get business to repair clubs from local pro shops that don’t want to deal with this. Personalized club fittings empower the franchise to sell premium clubs/full sets to members and non-members.
Hourly Bay Rentals: Many other indoor golf simulator franchises require only members can use the simulator bays. The Swing Bays always gives members first access but if the bay is open, the general public can book it online. They want to help franchisees drive revenue from every square foot.
Private/Corporate Events: The Swing Bays offers the ability for folks to book private events, order in catering (easier cleanup than a full kitchen), and drive revenue through beverages at the Swing Bays. Some events have even included every guest receiving a custom golf club fitting and purchase of a brand new club for each person.
Premium Golf Equipment & Apparel: The Swing Bays has partnerships with nearly every big name in golf helping franchisees provide the latest clubs, shoes, apparel, and golf equipment for their guests to try and buy onsite.
Franchise Advantages
High-Recurring Revenue
Proven membership-based model that generates monthly recurring revenue from highly engaged members. The four membership tiers are $35, $80, $185, and $595 a month.
PGA Professional Founded Proven Business Model
Multiple Revenue Streams
Highly Engaged Member Model with Longevity
Low Labor
Swing Bays operates with low labor costs, requiring only 1-3 employees to keep things running smoothly while offering an excellent member experience. PGA Pros and TPI-Certified Fitness Professionals are 1099 employees.
Affordable Cost to Entry
Gross Revenues of Affiliate-Owned Facility: $938,669
These figures can be found in Item 19 of the 2024 FDD issued by The Swing Bays Franchise, LLC. “Gross Revenues” include all revenues generated from the affiliate-owned facility. Gross Revenues do not include applicable sales taxes, documented refunds, returns, discounts provided to customers, and tips collected by employees. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for informational purposes only. The offer of a franchise can be made only by a franchise disclosure document. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.
The Swing Bays Story
When Dustin Miller began his career in 2001, his golf lesson program quickly took off, thanks to his exceptional skills and dedication to helping others. Alongside his wife Brenna, Dustin made it his goal to open an indoor golf facility with an advanced, tech-forward approach that would help golfers improve and enjoy the sport for longer.
Being deeply involved in the golf world, Dustin and Brenna recognized a massive demand for a concept like Swing Bays—a place where golfers can discover a supportive community and make new friends while cutting a few strokes off their game. They envisioned a place where golfers could gather, much like a country club, but with a strong emphasis on meaningful improvement, and a vibe that welcomed all.
Inspired by this vision, Swing Bays was born and quickly established itself as a golf experience unlike any other. From enjoying a freshly baked cookie while practicing at your bay, to chatting with PGA professionals about your swing, Swing Bays has built a welcoming culture of community and continuous improvement. It’s a place where golfers of all levels can feel at home, improve their game, and be part of a genuine golfing family.
Meet our founder, PGA Professional Dustin Miller
Read Bio +
When he started his career in 2001, Dustin knew he had chosen the right profession. Helping others to reach their full potential has always been his passion. Dustin’s reputation for developing complete golfers of all ages and skill levels has earned him a place on Golf Digest’s Best Teachers list and multiple nominations for PGA Section Instructor of the Year. He currently operates and teaches golf at The Swing Bays in addition to providing golf instruction at Blackstone Black Bear Country Club.
Golf Instruction
Golf Fitness
Membership Based
Investment Costs
| Start-up Costs | $226,400 – $924,000 |
| Royalties | 6% of Weekly Gross Revenues |
| Franchise Fee | $40,000 |
| World-wide Creative Fund | 2% of Weekly Gross Revenue |
| Local Store Marketing | 1% of Gross Revenue |
- $600k net worth*
- $300k liquid capital available for investment*
- Minimum 3 units for development (depending on territory)
- Ready to begin development within the next 3-6 months
- Ready to grow a multi-unit territory in a major U.S. or international area
*Investment partners may contribute to this requirement
- Real estate / site selection
- Store build-out, construction
- Training systems
- Operational support
- Proprietary point-of-sale system
- Marketing and branding
- Pre-opening and grand opening support
- On-going support from Swing Bays leadership team and franchisee network
- Speak with a Director of Franchise Development
- Fill out an Application
- Submit a Business Questionnaire
- Attend a Pre-Discovery Day Call
- Meet the Founders at a Discovery Day
- Submit Your LOI
- Both Parties Sign Franchise Agreement
The Swing Bays Look and Feel
At Swing Bays, golfers discover a place where passion for the game meets the comfort of home. The thoughtfully designed bays give players their own private space to perfect their swing, while still making it easy to share laughs and tips with fellow golf enthusiasts next door. Whether guests are getting fitted for new clubs, working with repair experts, browsing gear, or perfecting their technique, they’ll find themselves flowing naturally through the open, connected spaces. Swing Bays has created more than just a golf facility – it’s built a community where passion for the game brings people together, and every visitor feels like part of the family. The ideal square footage would be between 4200-4900 square feet.
We’re constantly making headlines, check out our latest news.
Your Swing Bays Franchising Journey Starts Here
