After 14 years of perfecting their formula in Scottsdale, Arizona, HB Wellness is ready to take the franchise world by storm. The high-protein smoothie concept, which officially launched franchising in November 2025, has already announced its second location—a strategic placement in Flagstaff that signals the brand’s ambitious growth trajectory.
Premium Positioning with Proven Backing
HB Wellness isn’t entering the franchise arena alone. The brand has secured partnership with Fransmart, the powerhouse franchise development company with an impressive track record of scaling concepts to 100+ locations. Fransmart’s portfolio reads like a who’s who of successful franchises: QDOBA, The Halal Guys, Five Guys, and Paymore. With this level of expertise behind them, HB Wellness is positioned to replicate that same explosive growth.
The second location, slated to open in Q1 2026, occupies prime real estate as an end cap in a Whole Foods-anchored shopping center in Flagstaff. This strategic placement in a health-conscious, high-traffic environment reflects the brand’s understanding of its target demographic and sets the tone for future site selection.
The Franchisee-Friendly Model
What makes HB Wellness particularly attractive to potential franchisees is its operational simplicity. The concept was designed from the ground up to minimize the typical pain points of food service franchising. With simple buildouts, minimal staffing requirements, and low perishables, franchisees can get up and running quickly without the complexity that bogs down many restaurant concepts.
This streamlined approach doesn’t sacrifice quality or variety. HB Wellness offers an impressive 37 flavors of high-protein smoothies, each delivering 35 grams of protein in approximately 250 calories. The brand has carved out a unique niche by creating dessert-like proteins that satisfy cravings while meeting nutritional goals—a combination that resonates with today’s health-conscious consumers who refuse to compromise on taste.
A Recipe That’s Easy to Execute
One of the most significant advantages for franchisees is that these protein-packed smoothies are remarkably easy to make. The 14 years HB Wellness spent refining their operations in Scottsdale have resulted in a system that’s both efficient and consistent. This simplicity reduces training time, minimizes labor costs, and ensures product consistency across locations—critical factors in successful franchise expansion.
An Ambitious Growth Strategy
HB Wellness isn’t thinking small. The brand has mapped out an aggressive expansion plan that begins in Arizona, where they’re actively seeking franchisees. From there, they’ll expand throughout the Southwest before launching a nationwide push. The ultimate goal? An ambitious 1,000 locations within the next ten years throughout the largest metro locations.
Riding the Protein Beverage Wave
The protein beverage industry is experiencing unprecedented growth, and even industry giants are taking notice. Major chains like Starbucks and Chick-fil-A have recently added protein beverages to their menus, validating what HB Wellness has known for 14 years: consumers are hungry for high-protein, convenient options that don’t sacrifice taste. While these large brands are just now entering the space, HB Wellness has spent over a decade perfecting their formula and building a loyal customer base. This positions the brand to lead the momentum rather than follow it, offering franchisees the opportunity to partner with a true category specialist rather than a brand treating protein beverages as a menu add-on.
Timing Meets Trend
The launch of HB Wellness franchising couldn’t come at a better time. Consumer demand for high-protein, convenient, and health-forward food options continues to grow. The protein supplement market is booming, and consumers are increasingly seeking out functional foods that align with their fitness and wellness goals. HB Wellness sits squarely at the intersection of these trends, offering a product that’s both indulgent and nutritious.
The combination of a proven concept, strong franchise development partner, franchisee-friendly operations, and favorable market conditions positions HB Wellness for significant success in the coming years.
The Opportunity for Franchisees
For entrepreneurs looking to enter the wellness and longevity space, HB Wellness represents a compelling opportunity. The brand offers the rare combination of a time-tested concept with the excitement and growth potential of a brand just beginning its franchise journey. Early franchisees will have the opportunity to establish themselves in prime territories while benefiting from the operational refinement that comes from 14 years of success.
With Fransmart’s proven track record of scaling concepts and HB Wellness’s streamlined operations, the pieces are in place for rapid expansion. As the Flagstaff location prepares to open its doors in early 2026, all eyes will be on HB Wellness to see if they can replicate their Scottsdale success across Arizona, the Southwest, and eventually, the nation.
For those interested in franchise opportunities with HB Wellness, the time to act is now—before the best territories are claimed in what could become the next major player in the fast-casual wellness space. See their full financials here and connect with someone on the Fransmart Team here.
