Swing Bays has completely revamped their monthly membership structure, and it’s a total game-changer for anyone considering jumping into the franchise game. The new tiers range from just $35 to $595 per month, giving members perks like regular access to pro golf instruction, specialized fitness training, and even premium golf apparel.
“We wanted to create something that works for everyone,” says Dustin Miller, Co-founder of Swing Bays. “Our members get incredible value, and our franchise partners get to tap into multiple revenue streams.”
The new membership system includes 3-month, 6-month, and 12-month commitment options. Members receive access to The Swing Bays’ full swing and short game areas, Trackman technology, play and practice history tracking, discounted passes, early event access, free TPI fitness assessments, online instructional content, and 20% off apparel and gifts.
The range of memberships include:
- Tier 1 ($35 per month): Perfect for casual golfers looking for flexible, affordable access to indoor golf.
- Tier 2 ($80 per month): Ideal for players committed to steady improvement, offering expanded access and family add-on options.
- Tier 3 ($185 per month): Designed for serious golfers seeking regular practice, tournament prep, and access to exclusive clinics and events.
- Tier 4 ($595 per month): A premium membership offering maximum bay time, deeper discounts on lessons and merchandise, and full family access.
“What sets The Swing Bays apart is its ability to create value across multiple touch points for members, while building strong, sustainable revenue models for franchisees,” said Dan Rowe, CEO of Fransmart. “Membership-driven models are becoming increasingly attractive to multi-unit operators, and The Swing Bays is leading the way in indoor sports franchising.”
The indoor golf market is rapidly growing. According to Grand View Research, the global golf simulator market was valued at $1.7 billion in 2024 and is expected to grow at a 9.4% CAGR through 2030. Consumers are increasingly seeking convenient, weather-proof ways to practice, making indoor golf an ideal solution.
The Economics Behind Indoor Golf Franchising
When evaluating franchise investments, understanding the underlying business model is crucial. The Swing Bays structure offers several noteworthy operational advantages:
- Revenue diversification: Rather than relying on a single income source, successful franchises incorporate multiple channels – monthly memberships establish the baseline while simulator rentals, TPI-certified fitness and golf programs, merchandise sales, club repair, personal club fittings, bar and snack revenue, and corporate events create additional service centers.
- Operational efficiency: The staffing model requires fewer personnel compared to food service or retail franchises, resulting in lower labor costs as a percentage of revenue and simplified management. Both the PGA pro and TPI-certified professionals are 1099 employees and the entire location usually requires 2-3 employees on the busiest days.
- Reduced build-out complexity: Without requirements for commercial kitchens, extensive plumbing, or specialized infrastructure, the initial investment and construction timeline are typically more manageable than comparable entertainment franchises.
This economic structure helps explain why membership-based indoor recreation concepts have gained traction among experienced franchisees seeking balanced risk-reward profiles.
Riding the Indoor Golf Wave
The timing couldn’t be better to get in on this action. The indoor golf market is absolutely booming, with analysts predicting even more growth as people search for convenient ways to practice their swing without worrying about the weather.
Plus, Swing Bays has your back every step of the way with comprehensive support including help finding the perfect location, marketing guidance, operational training, and ongoing business development resources.
The Bottom Line
If you’ve been looking for a solid business opportunity with proven results and multiple revenue streams, Swing Bays might just be your hole-in-one. The combination of strong unit economics and their innovative approach to indoor golf creates a seriously compelling investment opportunity.
