In the bustling heart of Old Town Alexandria, GLO30 has quickly become a staple of the community, thanks to the dedication and entrepreneurial spirit of franchisee Janice Nichols. With decades of experience in the beauty and wellness industries, she’s turned her location into a local favorite by combining business savvy with a deep commitment to her community. As one of the pioneers in the GLO30 franchise network, Nichols’ journey is a masterclass in resilience, passion, and the power of personalized service, which exemplifies why this innovative, membership-based skincare brand is attracting seasoned business professionals and entrepreneurs alike.
From Corporate America to Franchise Success
For Janice Nichols, becoming a GLO30 franchisee was the perfect next step in her impressive career in the beauty, spa, and wellness industries. With over 35 years of experience, including managing high-end hotel spas, Nichols decided to channel her expertise into entrepreneurship. “GLO30 presented a unique opportunity to combine my industry knowledge with an innovative business model. The membership model provides predictable income and fosters a sense of community, which I love,” Nichols shared.
While her extensive background gave her an edge, Nichols attributes her success to more than just industry know-how. “Leadership skills, financial management, and a passion for sales have been critical,” she said.
Janice’s $6k Saturday
Her studio recently passed the milestone of having 100 members, after barely a month of operating, a significant benchmark for franchisees.
“It’s more than just selling memberships,” Janice explains. “It’s about creating a connection, fostering excitement, and making our members feel like they’re part of something special.” Janice’s approach combines her passion for personalized service with her extensive management experience, which she believes has been instrumental in her success.
One Saturday stands out as a testament to her drive, ability to overcome challenges and create memorable client experiences. On this day, Janice’s GLO30 studio generated an impressive $6,000 in revenue—a record-breaking day for the location. However, it started out as what could have been a disaster for the studio; her front-of-house host had to resign unexpectedly, leaving her to work the front desk by herself, which she had never done. Despite the challenge, Janice managed to have their best day yet.
She reflected on that day, saying, “I was, you know, not the smoothest, but no members or guests knew that I didn’t know what I was doing really. And the one thing that I can do is sell. The one thing that I am is passionate about Glow 30 and passionate about what we can do for our members. People were having a blast, chatting with each other, and coming out of their treatments laughing and excited,”.
Janice attributes this exceptional day to her team’s ability to connect with clients and create a welcoming environment that reflects the essence of the GLO30 brand. “We’ve built such a loyal and engaged client base. Days like that show just how much potential there is with this model when you’re actively involved in the community and take a hands-on approach to growing your business,” she shared.
Building a Million-Dollar Team
“I’m not an extrovert, but everyone that works for me is.”
Janice credits much of her success to her meticulous approach to building her team. “I interviewed for three months before hiring my first employee because I see employees as an investment,” she explained. Drawing from her extensive Forbes Five Star guest service training, Janice looked for candidates with a unique mix of professionalism and natural charisma. “You can’t train someone to have a servant’s heart—they either have it or they don’t,” she emphasized. While her extroverted team members sometimes bring a lively chaos to the studio, their energy and love for engaging with clients have been key to fostering the warm, welcoming atmosphere that keeps members coming back.
Building Community Through Skincare
One of the key drivers of Nichols’ success has been her deep connection to the Old Town community. Through partnerships with local businesses and active participation in community events, Nichols has created a strong brand presence.
Some standout initiatives include:
- Collaborations with Fitness Studios: GLO30 partnered with Solid Core to host a skincare party for their coaches, complete with facials and fun quizzes.
- Residential Outreach: Nichols set up tables in high-end residential spaces, engaging with potential customers through giveaways and promotions.
- Local Partnerships: Working with South Block, a smoothie and juice café in the same building, Nichols introduced a “glow juice” shot to draw customers to GLO30’s table during outdoor events.
- Farmers Market Presence: By attending Old Town’s renowned farmers market, Nichols has successfully engaged with the local community, spreading awareness of the brand.
These events not only boost membership sales but also build a loyal customer base that feels connected to the brand.
A Brand on the Rise
Since its inception in 2012, GLO30 has redefined the skincare industry with its subscription-based model, offering affordable, personalized, medical-grade skincare every 30 days. Under the visionary leadership of founder Dr. Arleen Lamba, GLO30 has bridged the gap between luxury facials and med spa treatments. The brand’s proprietary AI tool, GLOria, ensures that members receive tailored treatments and real-time product recommendations, setting the standard for high-tech, high-touch skincare.
2024 has been a banner year for GLO30. The brand has nearly quadrupled its locations, now operating in eight states, with 100 units in development. By Q1 2025, GLO30 aims to triple its store count, proving its resilience and appeal in diverse markets.
Join the GLO30 Revolution
As GLO30 continues to expand, it’s clear the brand is set to revolutionize the skincare industry. With a goal of 1,000 locations by 2034, now is the perfect time to invest in this thriving brand. Whether you’re an industry veteran like Janice or new to the beauty space, GLO30 offers the tools, support, and innovation needed to succeed.
Explore this exciting franchise opportunity today and become part of a brand that’s changing the face of skincare. Visit Fransmart.com/GLO30 to learn more.