PayMore, the leading electronics resale franchise, announced today a 9-unit agreement with McCook LLC, a seasoned ownership group. The new agreement will introduce PayMore to the Virginia Beach/Norfolk and Richmond, Virginia MSAs, marking another major step in the brand’s continued national expansion.
McCook LLC was drawn to PayMore’s model that offers low labor requirements, compact real estate footprint, and high-margin, technology-driven operations. The move into electronics resale reflects the group’s forward-thinking approach to franchising and their commitment to investing in concepts built for long-term growth.
PayMore’s momentum shows no signs of slowing, as franchisees continue driving the brand into new and emerging markets. Each location serves as a trusted community hub where customers can safely buy, sell, trade, and recycle electronics for cash. Supported by proprietary technology and a proven operating system, PayMore delivers an innovative business model unlike anything else in the franchise world. The brand now boasts 100 stores open and more than 600 in development across three countries.
This rapid growth has drawn some of the most accomplished multi-unit franchise operators in the industry- including owners from Crumbl, Firehouse Subs, Little Caesar’s, Papa John’s, Domino’s, uBreakiFix, and Sprint. With exceptional unit economics, minimal staffing requirements, and streamlined operations, PayMore continues to stand out as a highly scalable and recession-resilient franchise opportunity.
Franchise Opportunities with PayMore
PayMore is partnered with leading franchise development company Fransmart and is actively seeking franchisees for prime territories nationwide. For more information on becoming a PayMore franchisee, please visit https://fransmart.com/brands/paymore.
About PayMore
PayMore was founded in 2011 in Massapequa, New York to obtain and repurpose old electronics and recirculate them back into the marketplace instead of having them pile up in landfills. What started as a mission-driven store on Long Island has quickly become the fastest-growing electronics franchise in the country. By offering customers a boutique retail experience where they can safely sell unwanted electronics and buy new devices.
The brand began franchising in 2020, In 2025, PayMore was named Gold Stevie® Award Winner – Company of the Year, Green and Clean Technology, recognizing its commitment to sustainability and innovation in the electronics resale industry.
PayMore Stores is a new-age global franchise driving the modern evolution of elevated retail—disrupting the second-hand industry with nimble brick & mortar locations propelled by technology, data, and e-commerce.
About Fransmart
Fransmart is the global leader in franchise development, selling over 5,000 franchises worldwide and turning emerging restaurant concepts into national and global brands for 20 years. Company Founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries, QDOBA Mexican Grill and The Halal Guys from 1–5-unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened thousands of restaurants globally. Fransmart and their partner brands are committed to franchise development growth. Follow Fransmart on Facebook, LinkedIn, Instagram, Twitter, and YouTube. For more information, visit www.fransmart.com.
