As the Financial Controller, Bernice is responsible for the corporate finance, tax and risk management, and the day-to-day financial operations. She joined the Fransmart team in October 2016 and has more than 20 years of experience in accounting, financial analysis, corporate compliance, HR and operations.
Prior to joining Fransmart, Bernice held senior finance positions working within corporate, legal and non-profit sectors. While in past positions she specialized in the supervision of both the accounting and operational staff. Her responsibilities also included overseeing internal controls, setting financial targets, developing financial strategies as well as monitoring expenditures.
Shannon Keller is a seasoned marketer and executive leader with 22 years experience driving revenue growth through strategic initiatives and innovative programs that deliver results and support a company’s business objectives and vision. She brings a depth of experience and knowledge across all areas of marketing including research, branding, communications, content, digital, advertising and public relations.
As Chief Marketing Officer of Fransmart, Shannon oversees the marketing strategy, roadmap and team focused on growing emerging brands through B2B tactics and channels,and strengthening these brands’ unit-level sales performance through effective consumer marketing and brand-building initiatives.
Matt Dybing is a CPA who works with businesses Providing in-depth financial reporting that will increase profitability and visibility into their company’s financial health.
Empowering business owners with reliable and accurate financial data to allow them to make confident strategic decisions to move their company forward. Matt is a forward-thinking strategic partner helping businesses grow profitably and grow their cash flow, allowing businesses to leverage their cash flow to grow exponentially.
As an experienced CPA, Matt brings a wide variety of industry knowledge to the table. His background ranges from public accounting to global corporate accounting to working directly with small business owners.
Mr. Oswald has served as a director of numerous public and private corporations and holds directorships in companies in the Group’s investment portfolio. He has also served as an Executive Chairman and/or CEO of several companies in the Group’s portfolio. He has invested and served in advisory positions in numerous restaurant concepts during his career.
Since 2000, David has served as President of McClaskey Excellence Institute (formerly Pal’s Business Excellence Institute). He is one of the few individuals to assist seven companies in winning eight Malcolm Baldrige National Quality Awards, including the only two restaurants that have ever won, and organizations such as The Ritz-Carlton, twice. He also assisted Florida Power and Light to be the first non-Japanese company to win the Deming Prize.
For the past decade, Essa has served on the Board of Directors for the National Restaurant Association with roles as Treasurer and Vice Chair. In 2019, he was named its Chair. A Certified Public Accountant, Essa graduated from Boston College with a Bachelor of Science in accounting and finance.