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NYC Famous
Gourmet Wraps

Since 2013 with a small footprint & take-out forward model
Apply now


multiple wraps

2011 / Fast Casual Sandwich Concept – “Craving Crushing” Gourmet Wraps and Salads

Dine-in, Carry-out, Late-Night, Online Ordering, Catering / Lunch, Dinner, Late-Night

Under 1,000 sq. ft. / Strong Item 19

wolfnights owner headshot

Itai Afek
Founder, CEO

Our Story

In 2011, founder Itai Afek opened Wolfnights when he noticed a gap in NYC’s late-night food offerings, unique, filling sandwiches that can be eaten on the go. He based Wolfnights on combining Mediterranean and Thai Cuisine into unique wraps. The gourmet wraps start as colorful rows of portioned, raw, flavored dough in a refrigerated case. When you order, the dough is pressed and then grilled on a huge iron dome with flames licking up its sides right before your eyes, fresh baked bread seconds from your tastebuds.

The iron dome is called the IronWolf and is modeled after a traditional method of cooking flat bread used by native people in the Mediterranean region. Using the idea of dynamic contrast, the Ideal Bite was born. The ingredients are placed into your wrap in such a way that each bite is ideal and contains: sweet, salty, crunchy, savory, and chewy. Wolfnights serves up healthy and not-so-healthy options, hitting all of your customers’ craving needs!

The atmosphere is an inviting, comfortable, cool, urban setting with black porch swing seating at some tables. Wolfnights has been named “Best Wrap in NYC” every year since 2013; the wraps are humongous and unforgettable. This emerging brand is poised for an explosive expansion.

Don’t Fear the Wolf, Join the Pack… while the hottest territories are available.

Franchise Advantage

Prime for inexpensive conversions of tired brands & prime real estate

Wolfnights wrap franchise has been ranked Yelp’s Best Wrap in NYC every year since 2013.

Wolfnights is poised to be the biggest and fastest growing wrap sandwich franchise in the top 40 media markets in the US.

A small footprint and take-out ready model meant Wolfnights was ready for business closures during the pandemic

Proven business model, low build out costs, efficient operations

The Numbers




Full fee 1-3 units (or 1-5 for 10+ units), 50% deposit each additional unit


6% of Gross Sales


2% of Gross Sales


1% of Gross Sales


$363,500 to $600,000

Target Franchisee

Wolfnights is looking for qualified investors who share the same passion for serving customers our highest quality gourmet wraps across the United States. The prospective franchisee should have multi-unit food service operator experience, be hands-on in the operations of their restaurants and adhere to Wolfnights organizational structure requirements and brand guidelines.

Franchise Requirements

Operational experience in the restaurant business is a plus, but not required assuming a professional Director of Operations will be part of your team. The prospective franchisee must meet the minimum requirements below to be consider for a Wolfnights healthy wrap franchise.

  • $1MM net worth*
  • $250K liquid capital available for investment*
  • Ready to begin development within the next 3-6 months
  • Ready to develop a minimum 5-unit territory in a major U.S. area

*Investment partners may contribute to this requirement

Franchise Support

Wolfnights is committed to quality and consistency at every location and has developed systems which make duplication of our famous recipes and flavors easy for franchisees. We use best in class product partners to guarantee efficient distribution to all restaurants. To ensure impeccable operations at every Wolfnights, we provide our franchisees with the resources and support necessary to succeed.

Support provided to franchisees includes:

  • Real Estate / site selection
  • Store build-out, construction
  • Training systems
  • Operational support
  • Recipe & menu development
  • Marketing & brand building
  • Vendor & equipment selection
  • Business consulting
  • Pre-opening, grand opening support

The Market


  • Rivington St
  • Bleecker St
  • Broadway Opening Soon
  • Midtown Opening Soon

Become a Wolfnights Franchisee in 30-Days

Step 1

Submit an Inquiry Form

Step 2

Speak with Franchise Development Director
(within 24 hours)

Step 3

Submit the Franchise Application
(2 days)

Step 4

Review Application with Franchise Development Director
(3 days)

Step 5

Receive & review Franchise Disclosure Document with Franchise Development Director
(5 days)

Step 6

Schedule Discovery Day with Franchisor
(14 days)

Step 7

Execute letter of intent
(16 days)

Step 8

Become a Franchisee!
(30 days)

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Get Started

Ready to become a successful franchisee?
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