NYC Famous
Gourmet Wraps
Since 2013 with a small footprint & take-out forward model
FOUNDED / SEGMENT
2011 / Fast Casual Sandwich Concept – “Craving Crushing” Gourmet Wraps and Salads
REVENUE STREAM / DAY PARTS
Dine-in, Carry-out, Late-Night, Online Ordering, Catering / Lunch, Dinner, Late-Night
FOOTPRINT / REVENUE
Under 1,000 sq. ft. / Strong Item 19
Itai Afek
Founder, CEO
Wolfnights
Our Story
In 2011, founder Itai Afek opened Wolfnights when he noticed a gap in NYC’s late-night food offerings, unique, filling sandwiches that can be eaten on the go. He based Wolfnights on combining Mediterranean and Thai Cuisine into unique wraps. The gourmet wraps start as colorful rows of portioned, raw, flavored dough in a refrigerated case. When you order, the dough is pressed and then grilled on a huge iron dome with flames licking up its sides right before your eyes, fresh baked bread seconds from your tastebuds.
The iron dome is called the IronWolf and is modeled after a traditional method of cooking flat bread used by native people in the Mediterranean region. Using the idea of dynamic contrast, the Ideal Bite was born. The ingredients are placed into your wrap in such a way that each bite is ideal and contains: sweet, salty, crunchy, savory, and chewy. Wolfnights serves up healthy and not-so-healthy options, hitting all of your customers’ craving needs!
The atmosphere is an inviting, comfortable, cool, urban setting with black porch swing seating at some tables. Wolfnights has been named “Best Wrap in NYC” every year since 2013; the wraps are humongous and unforgettable. This emerging brand is poised for an explosive expansion.
Don’t Fear the Wolf, Join the Pack… while the hottest territories are available.
Franchise Advantage
Prime for inexpensive conversions of tired brands & prime real estate
Prime Real Estate
Wolfnights wrap franchise has been ranked Yelp’s Best Wrap in NYC every year since 2013.
Huge Fan-base at Every Location
Wolfnights is poised to be the biggest and fastest growing wrap sandwich franchise in the top 40 media markets in the US.
Prime for Growth
A small footprint and take-out ready model meant Wolfnights was ready for business closures during the pandemic
Small Footprint
Proven business model, low build out costs, efficient operations
Proven Business Model
The Numbers
FRANCHISE FEE
$35,000
MULTI-UNIT DEVELOPMENT FEE
Full fee 1-3 units (or 1-5 for 10+ units), 50% deposit each additional unit
ROYALTIES
6% of Gross Sales
WORLDWIDE CREATIVE FUND
2% of Gross Sales
LOCAL STORE MARKETING
1% of Gross Sales
START UP COSTS (MULTI-UNIT)
$363,500 to $600,000
“Without a doubt, one of the best wraps I’ve ever had. Filling, full of flavor, and well worth your money.”
It’s DELICIOUS. It’s flavorful filled with hints and touches throughout its seasoning, sauces, and more. Don’t expect to come here and not get your hands dirty because you will. It’s the ONLY way to eat it.”
“The wraps are flavored naturally with spices like turmeric, and beet juice which adds an extra aromatic depth to the experience. Then I couldn’t have been more pleased that every bite was uniform. Overall 10/10. I cannot wait to go back!”
“The wrap sandwiches were absolutely HUGE! And topped off with a sauce I wouldn’t mind dipping everything into. The service was great and fast. P.S. Go for the swing seats!”
“Hold on while I howl…..this place is fantastic. I give Wolfnights two thumbs up….. I can’t wait to go back and try other items on the menu.”
“Stumbled across this place yesterday as I touristed myself around the lower east side and boy o’ boy am I glad I did. Seriously one of the most flavorful and delightful wraps I have had in a long time! Please open one in SF!!”
Target Franchisee
Wolfnights is looking for qualified investors who share the same passion for serving customers our highest quality gourmet wraps across the United States. The prospective franchisee should have multi-unit food service operator experience, be hands-on in the operations of their restaurants and adhere to Wolfnights organizational structure requirements and brand guidelines.
Franchise Requirements
Operational experience in the restaurant business is a plus, but not required assuming a professional Director of Operations will be part of your team. The prospective franchisee must meet the minimum requirements below to be consider for a Wolfnights healthy wrap franchise.
- $1MM net worth*
- $250K liquid capital available for investment*
- Ready to begin development within the next 3-6 months
- Ready to develop a minimum 5-unit territory in a major U.S. area
*Investment partners may contribute to this requirement
Franchise Support
Wolfnights is committed to quality and consistency at every location and has developed systems which make duplication of our famous recipes and flavors easy for franchisees. We use best in class product partners to guarantee efficient distribution to all restaurants. To ensure impeccable operations at every Wolfnights, we provide our franchisees with the resources and support necessary to succeed.
Support provided to franchisees includes:
- Real Estate / site selection
- Store build-out, construction
- Training systems
- Operational support
- Recipe & menu development
- Marketing & brand building
- Vendor & equipment selection
- Business consulting
- Pre-opening, grand opening support
Become a Wolfnights Franchisee in 30-Days
Submit an Inquiry Form
(Today!)
Speak with Franchise Development Director
(within 24 hours)
Submit the Franchise Application
(2 days)
Review Application with Franchise Development Director
(3 days)
Receive & review Franchise Disclosure Document with Franchise Development Director
(5 days)
Schedule Discovery Day with Franchisor
(14 days)
Execute letter of intent
(16 days)
Become a Franchisee!
(30 days)