Celebrity-Chef Driven Seafood

Fine dining fare in a fast casual concept

SEAcrets of our Success

National Brand Recognition

Exposure on the TODAY show, PBS and The Cooking Channel. Featured in Wall Street Journal, Entrepreneur, Food & Wine and Men’s Health.

Celebrity Chef Owned

Created by Food Network regular Andrew Gruel.

Sustainability Focused

Socially responsible brand that only serves up sustainably sourced seafood.

Strong Support

Working with Fransmart, the leading franchise development firm for emerging brands (these guys brought Five Guys and The Halal Guys to life!) franchisees are supported throughout the franchise journey.

Awards & Honors

Ranked on QSR’s 40/40 list:  fast-casual 2.0 concepts with fewer than 40 units that have the most potential to become the next big thing.
Ranked #3 on Restaurant Business’ Future 50 restaurant chains.
Awarded 2020 Vision: The Franchise Brands to Keep An Eye On, from Global Franchise Magazine.
Ranked #3 in the “2017 Fast Casual Top 100 Movers & Shakers” list for its impressive growth, sales, innovation, and trendsetting.
Chef-Owner Slapfish

Andrew Gruel

Catch the Slapfish Story

What started as a food truck in Huntington Beach has grown to brick and mortar locations throughout the country. Slapfish, a renowned award-winning fast-casual seafood franchise founded in 2011 by celebrity chef Andrew Gruel, is leading the seafood QSR segment.
Their ridiculously fresh and “crave-worthy” sustainable seafood was featured on the Cooking Channel, the TODAY Show, PBS and in The Wall Street Journal, Men’s Health, Food & Wine Magazine, and Entrepreneur.
Slapfish is a trend-setting alternative to the over-saturated burger market, presenting a golden opportunity to secure units in prime locations. The brand has gained the attention of established Five Guys and Popeyes franchisees who have chosen Slapfish as their next emerging restaurant concept.
Slapfish is a unique seafood franchise that has redefined seafood with a versatile healthy menu, a wide range of flavors, and a generous smack of gourmet.

Hooked on Success

“Operating in the fast-casual burger segment for many years, we know that with an oversaturation of brands offering sandwiches and burgers, it can be difficult to expand and find prime real estate within that segment. In addition to offering high-quality, sustainable seafood, Slapfish has little competition in the fast-casual seafood segment, creating incredible opportunities for franchisees looking to expand their portfolio. We are so confident in the success of the brand we have invested in franchising rights across the state.” Les Hatter, Orlando franchisee.
“After seeing other franchisees’ continued success in the United States and hearing rave reviews from customers, we knew the timing was right to bring Slapfish across the pond. UK customers are looking for high-quality and sustainable fast-casual options, and we are excited to introduce them to Slapfish’s flavorful, unique brand of seafood.” Aly Esmail, UK franchisee
“When we first discovered Slapfish, we knew it was the perfect brand to invest in, and when we met Chef Gruel, he really stood out to us as a long-term partner. We believe that our restaurants should not only serve the highest quality food, but should also stand out in the marketplace. Slapfish is a one-of-a-kind concept, and with our prime Rockville location near Chesapeake Bay where quality seafood is highly sought after, we are confident that locals will fall in love with the brand as we did.” Jerry Friedlander, Maryland franchisee
“Slapfish is truly a unique restaurant brand delivering outstanding chef-driven seafood in a fast-casual model. They fit our profile of brands that are relevant for today’s informed consumer and stand out from the crowd.” Blake Randolph, franchisee for Texas and Arkansas and investor of Slapfish
“Slapfish is defining the seafood market, and we are proud to bring an incredible new concept to our community unlike anything else currently available. We live in a high-traffic area right outside of Washington D.C. with many commuters and families seeking gourmet seafood offerings, and we cannot wait for locals to fall in love with the brand just as we did.” -Raghu Reddy, Arlington, VA franchisee

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