Schmackary’s Long Island Expansion Brings Iconic Cookies to Albertson
Brenda Grayson Leads the Charge in Schmackary’s Long Island Expansion
New York, NY (July 19, 2024) – Schmackary’s, the East Coast’s highest volume cookie and bake shop, is expanding with a new franchise location in Long Island. Located at 1044 Willis Ave, Albertson, New York, this new store is the first of six planned for Long Island, slated to open in early 2025. The brand is expanding rapidly throughout New York and beyond, with this location the first of six planned for just Long Island.
Brenda Grayson, who signed with Schmackary’s earlier this year, set her sights on opening in the Albertson shopping center. “I’m beyond excited to open my first location and bring New York’s favorite cookie to the Long Island community. Schmackary’s has made their customers a part of their story in the theater district, and I am honored to continue that legacy.” said Brenda. “On top of that, their exceptional catering program provides a great way to connect with the community outside the store.”
Brenda joins the Schmackary’s franchise network with over a decade of business experience, including a leadership role at Morgan Stanley, where she directed complex operations and guided high-performing teams. As a former owner of an accounting and administration business, she managed a diverse portfolio of global clients, further enhancing her expertise. Seeking a smooth entrance into the world of franchising, Brenda was drawn to Schmackary’s for its proven model and fun, dynamic culture created by Founder Zach Schmahl and COO Jonny Polizzi.
“Opening our first Schmackary’s location on Long Island is truly a dream come true for us,” said Schmackary’s Founder, Zach Schmahl. “We’ve listened to our customers’ requests and are thrilled to bring our cookies, treats, and warm hospitality to this vibrant community. Brenda embodies the passion and spirit of Schmackary’s, and we couldn’t be more excited to have her leading the charge.”
Since opening in NYC’s Theatre District in 2012, Schmackary’s has earned critical acclaim as the world famous “Official Cookie of Broadway”. The bite-sized NY flagship store cranks out thousands of cookies daily to tourists, locals and celebrities alike clamoring for a bite of the city’s most beloved baked good. Known as “Generation Y’s Answer to the Old American Bake Shop”, Schmackary’s is on a mission to bring back true community connection through their customer-centric approach and signature Midwestern Hospitality customer service.
Schmackary’s officially launched franchising in May 2023 with Fransmart, the global leader in growing emerging franchise brands. Since then, they have expanded rapidly coast to coast, with an emphasis on East Coast growth and development.
Franchisees receive expert training from the experienced Schmackary’s leadership team, in addition to ongoing brand support throughout the opening process. Other franchise advantages include the brand’s coffee program which allows franchisees to generate revenue all day, affordable startup costs, and a robust catering and delivery business that provides multiple revenue streams to investors. Interested franchisees may submit inquiries and applications online at www.fransmart.com/schmackarys.
About Schmackary’s
Schmackary’s began in 2011 thanks to Zachary Schmahl – a boy from Nebraska who came to New York City with a showbiz dream. After charming his neighborhood with his delicious homemade cookies, Schmahl opened Schmackary’s in Hell’s Kitchen, the heart of NYC’s vibrant Broadway district. The brand was an immediate success, quickly becoming Broadway’s favorite cookie. After more than a decade of building a national network of fans and generating massive revenue, Schmahl has made the decision to expand the brand through franchising. Franchisees will receive hands-on training from the Schmackary’s team, a business that generates revenue across several revenue streams, and a brand that’s recognized worldwide for its charm and deliciousness. Schmackary’s currently operates at one corporate location in New York City, and has awarded franchises in NYC and New Jersey. They are targeting the 50 biggest metropolitan areas in the country. For more information, visit www.schmackarys.com.