In an era where technology is advancing at lightning speed, franchisors must adapt or risk being left behind. Enter Jeremy Brazeal, a visionary from Reality Interactive, who who previously led groundbreaking consumer, digital engagement, and advertising work for global icons like The LEGO Group and The Coca-Cola Company.

Now agency-side at Reality, he’s helping redefine how brands connect with customers through the power of AI and smart retail tools. Jeremy’s keen focus on using tech to cultivate customer affinity has propelled him to the cutting edge of AI innovation in franchising.

In this episode of Smart Franchising Podcast, Jeremy reveals:

• How AI serves as an invisible but invaluable friend in driving customer loyalty.
• The creative ways AI tools are boosting revenue streams in unexpected sectors.
• Strategies for integrating AI seamlessly without overwhelming your budget.
• Real-world examples of AI transforming the athletics industry through hyper-personalization.
• Ways AI can refine the in-store experience and streamline customer interactions.

What is that mission that you’re trying to accomplish that’s going to differentiate you from your competitors? What is that core mission? And then if you’re going to incorporate something like an AI tool, how does it help you achieve that core mission? And if it doesn’t, don’t do it.”