Natural Hounds Franchising
Why Natural Hounds
No Rivals. No Equals.
Just The Future of Fresh Pet Food.
This is the cleanest, simplest model in the industry — no grooming, no cleaning, no caretaking. Just serving fresh, locally made food that helps dogs live longer, healthier lives while strengthening your community.
While brands like Farmer’s Dog spend millions building awareness for fresh food, Natural Hounds turns that demand into loyal, local customers through a franchise model competitors can’t match — and financial performance that speaks for itself.
The Fresh Pet Food Franchise Redefining a Multi-Billion-Dollar Industry
The pet food market is booming, but one of its fastest-growing categories — fresh, locally made dog food — is still untapped in franchising. Natural Hounds is filling that space with a proven model designed for growth, community, and purpose.
The U.S. pet care market continues to climb, with annual spending surpassing $150 billion and pet food leading the category. Within that, fresh and natural pet food is the fastest-growing segment, projected to reach record demand as consumers move away from traditional kibble.
Despite this growth, no major franchise brand has yet claimed leadership in the fresh pet food space. Natural Hounds is changing that.
Where Big Brands Educate, We Capitalize
Large direct-to-consumer brands like Farmer’s Dog have done the hard work — educating customers about the benefits of fresh food and setting pricing expectations. But their model lacks accessibility and flexibility.
Natural Hounds fills that gap with a locally driven, community-based franchise system that offers fresh, handmade dog food customers can see, try, and trust.
Numbers That’ll Make Your Tail Wag
*The numbers illustrate the Net Sales and Adjusted Unit Level EBITDA generated by the company-operated stores during the Applicable Measurement Period (From July 1, 2024, to June 30, 2025), as stated in Item 19 of Natural Hound’s Franchise Disclosure Document issued August 22, 2025. “Net Sales” means the total revenues of the business, excluding taxes, discounts, and refunds. “Adjusted Unit Level EBITDA (After Franchise Fees/Costs)” is equal to Gross Profit subtracted by Total Expenses and Franchise Related Costs/Fees Not Incurred by Affiliate. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for information purposes only. The offering is by FDD only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Carolina (S.S. Reg. No. 1444), South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. THIS ADVERTISEMENT IS NOT AN OFFERING. AN OFFERING CAN ONLY BE MADE BY A FRANCHISE DISCLOSURE DOCUMENT FILED WITH THE DEPARTMENT OF THE STATE OF NEW YORK. SUCH FILING DOES NOT CONSTITUTE APPROVAL BY THE DEPARTMENT OF LAW OF THE STATE OF NEW YORK.
The Natural Hounds Advantage
Multiple Revenue Streams
With retail, delivery, subscriptions, and add-on products like treats and supplements, every location creates diverse income channel
Lower Customer Acquisition Costs
Thanks to the awareness created by national D2C brands, Natural Hounds enters an educated market that already values fresh dog food. Sampling programs and neighborhood outreach convert customers faster- without big ad budgets.
First-to-Market Franchise
Natural Hounds is the first franchise opportunity in the booming fresh dog food category. We are defining the space and setting the standard for others to follow.
High-Growth Market Segment
Pet owners are rapidly shifting to fresh, human-grade food for their dogs. Our model captures this demand in a way that is scalable, accessible, and locally sustainable.
Two Flexible Store Formats
Franchise partners can operate a full production Flagship Store or add-on Satellite Stores for lower investment and faster expansion.
Lower Operating Costs
Local production eliminates national shipping expenses and reduces spoilage, creating stronger margins and a leaner operation compared to national DTC brands
Multi-Unit Growth Potential
Our two-tier model makes it simple to expand within your territory. One Flagship can power multiple Satellite Stores, helping you scale faster and own your market.
Mission-Driven Brand
Every meal we make does good for dogs and communities. Investors and customers alike are drawn to our purpose-driven, transparent approach.
Frequently Asked Questions
What makes Natural Hounds different from other pet food brands?
Natural Hounds offers a local, community-driven alternative where customers can walk in, see the food being made, browse unique treat displays, and sample as little as one pound with no subscription pressure. By producing, packaging, and distributing locally, we eliminate costly shipping expenses and pass those savings directly to customers, giving them fresher food, better value, and a brand they can trust right in their own neighborhood.
While competitors ship from centralized facilities, Natural Hounds produces fresh food locally. Our model cuts shipping costs, improves freshness, and creates community-based loyalty. Franchisees also benefit from two flexible store options — the Flagship Store (full production) and the Satellite Store (retail-only) — designed to scale efficiently.
Do I need experience in pet food or food production?
No prior pet industry or food production experience is required. Our comprehensive training program covers everything from operations and food safety to local marketing and customer engagement.
Who is the ideal Natural Hounds franchisee?
We’re looking for passionate, community-minded entrepreneurs who love dogs and are eager to grow a scalable, purpose-driven business. Ideal candidates have business or management experience and a desire to build multi-unit territories.
What franchisor support and infrastructure is offered?
Natural Hounds provides hands-on support from day one, including real estate guidance, operational training, marketing support, and ongoing coaching. We also provide a full 90-day pre-opening program that includes local marketing rollout, signage, community event guidance, advertising, and full grand opening support. Our team is there to guide you through grand opening to ensure a smooth launch and will continue to support as you ramp up.
What staff is required?
Natural Hounds requires very minimal and unspecialized staff. A prep cook and a front-of-house manager are the core team members needed to operate your flagship location. Satellite stores do not require a cook. Your flagship handles preparation, and satellite units operate efficiently with a smaller footprint and lower labor needs.
How do I find the right location?
We use AI-driven trade area analysis to identify the highest-volume pet-owning neighborhoods, determine optimal placement near complementary vendors, and guide franchisees to the strongest locations. This ensures that each store is positioned for high visibility, strong foot traffic, and long-term success.
How can I get started?
It’s easy to begin your franchise journey.
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Complete our Application Form.
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Speak with our development team to review the Natural Hounds FDD, your market and investment goals.
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Attend a Discovery Day in Long Island and meet with our founders at their corporate stores in Long Island, New York.
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Secure your territory and start building your Natural Hounds franchise business.
Your Natural Hounds Franchising Journey Starts Here
Whether you are ready to invest or just getting started, take the next step with us. We will guide you along your franchising journey.
