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Taffer’s Tavern to Open First Florida Location

May 6, 2024

Front of new Taffer's Tavern in Florida

Award-winning TV personality Jon Taffer continues to grow his tech-driven restaurant franchise with Orlando lease signing

ORLANDO, FL (May 7, 2024)Taffer’s Tavern, the innovative, full-service restaurant franchise founded by leading hospitality expert and star of Paramount Network’s Bar Rescue, Jon Taffer, has secured a location to bring the concept to Orlando, Florida, with franchisee Nilesh Patel. The new Taffer’s Tavern location will be at 9101 International Dr, Orlando, FL 32819 on Orlando’s iconic International Drive.

“I have been on the search for the perfect location to bring Taffer’s Tavern to Orlando, and thanks to our great partners at JLL, we’ve found it on International Drive. By leveraging second-generation sites, we dramatically reduce startup costs and accelerate the opening process” said Nilesh Patel, Orlando Franchisee. “Working closely with Jon and the Taffer’s Tavern team, we’ve fine-tuned our conversion process to be incredibly efficient, ensuring a swift and smooth launch.”

Nilesh Patel is a successful, high-volume restaurant and bar operator who was looking for the next great franchise concept. “What really excites me about Taffer’s Tavern, beyond the operational benefits, is the strength of the brand itself. Jon’s widespread popularity, his innovative drink program, and the exceptional food are just some of the reasons why this franchise stands out,” he said. “The Taffer name alone draws attention, but it’s the quality of the offerings and the unique dining experience that will make it a staple for locals, convention attendees, and tourists alike, making it a must-visit destination in Orlando.”

Patel went on to say, “This is not just a great franchise opportunity—it’s a chance to be part of redefining the dining scene with a proven leader in the hospitality industry and I am immensely proud to be a part of that journey.”

The new location will be Taffer Tavern’s first in Florida, and joining other Southeastern locations in Alpharetta GA, Atlanta, GA in the Mercedes-Benz Stadium and Washington D.C.

“We are thrilled to announce our newest Taffer’s Tavern in the heart of Orlando’s bustling I-Drive, near the area’s world-class convention center. This strategic location capitalizes on the vibrant energy and high foot traffic of the area, showcasing how our new conversion-friendly, small footprint model can transform existing sites to maximize their potential. This is at the core of our growth strategy, giving us a unique advantage to secure prime real estate like this location.” said Jon Taffer, renowned restauranteur, Founder and CEO of Taffer’s Tavern. “We are excited to bring our proven model to this dynamic market and look forward to redefining the hospitality landscape in Orlando!”

Working with Fransmart, the leading franchise development company known for growing emerging concepts like Five Guys, The Halal Guys and more into national brands, Taffer’s Tavern has locations in Alpharetta, GA, Washington, D.C., and Atlanta GA, with development deals in place for Las Vegas, NV and Huntsville, AL.

Named one of FSR magazine’s 50 NextGen Casual Brands to Watch, Taffer’s Tavern is rapidly expanding its footprint nationwide. The brand is actively seeking franchisees to lock in territories and bring the innovative concept to new areas. To learn more about Taffer’s Tavern franchising opportunities, watch this video or visit https://fransmart.com/taffers-tavern-food-and-spirits.    

About Taffer’s Tavern   

Jon Taffer, Bar Rescue star and award-winning hospitality expert, has launched his own innovative, full-service restaurant franchise concept, Taffer’s Tavern. Taffer’s Tavern is the quintessential pub, a place to gather with your old friends and make new ones along the way. The tavern features outstanding signature cocktails, elevated tavern food, a streamlined restaurant format with a small kitchen footprint, and the latest advances in food preparation technology, with best-in-class industry partnerships. Taffer’s Tavern is now open in Alpharetta, GA, Washington, D.C. and Atlanta, GA’s Mercedes-Benz Stadium. Additional locations are in development for the Las Vegas, Atlanta, Huntsville, Orlando, and other areas with more markets to follow. For more information, visit www.tafferstavern.com.

About Jon Taffer
Jon Taffer is an award-winning hospitality expert, entrepreneur and thought leader with nearly 40 years of experience in the hospitality, entertainment, and nightlife industries.  Best known as executive producer and star of Paramount Network’s Bar Rescue, a non-scripted reality show that spotlights Jon as he saves failing bars from looming closure now in its eighth season. His latest endeavor is Taffer’s Browned Butter Bourbon, a rich, bold bourbon whiskey with notes of vanilla and toffee inspired by his years of cocktail and culinary creations. In 2019, Jon announced the launch of his own innovative, full-service restaurant franchise concept, Taffer’s Tavern, which debuted in Atlanta in 2020 with several locations open across the US and more in development. Taffer’s Tavern features outstanding signature cocktails, elevated tavern foods, and the latest advancements in restaurant technologies. Concurrently, Jon runs Taffer Dynamics, his business consulting firm. Over the years, he has consulted for a range of well-known brands, including the NFL Network, Anheuser-Bush, Ritz-Carlton, TGI Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue and Fortune 500 brands such as Hyatt Hotels and Marriott International.  In addition, Jon is a best-selling author having written three books: “Raise the Bar,” “Don’t Bulls*t Yourself,” and his newest book “The Power of Conflict: Speak Your Mind and Get the Results You Want.” For more information, visit www.jontaffer.com.

About Fransmart   

As the leading franchise development firm in the country, Fransmart turns emerging restaurant concepts into successful national and global brands. Founded by Dan Rowe, the man who identified and grew brands such as Five Guys Burgers & Fries and QDOBA Mexican Grill from single unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 5,000 restaurants worldwide and facilitated franchise investments that have cumulatively generated 1 billion dollars in revenue to date. For more information, visit www.fransmart.com.     

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