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First Taffer’s Tavern Franchisee Signs Third Lease

Jun 3, 2024

Graphic that says "First Taffer's Tavern franchisee signs third lease for Atlanta, GA" overlaying a photo of the interior of a Taffer's Tavern location

Award-winning TV personality Jon Taffer continues to grow his tech-driven restaurant franchise in Atlanta’s booming Midtown

ATLANTA, GA (June 4, 2024)Taffer’s Tavern, the innovative, full-service restaurant franchise founded by leading hospitality expert and star of Paramount Network’s Bar Rescue, Jon Taffer, has secured it’s third location in Georgia, bringing the bar-driven concept to Midtown Atlanta in partnership with franchisee Hemant Suri. This is the third lease signing in Georgia for Suri, Taffer’s Tavern’s first franchisee, and comes on the cusp of another franchisee’s lease signing in Orlando, FL this month.

The new Taffer’s Tavern location will be at 1382 Peachtree Rd NE, Atlanta, GA in the Nomia Retail Center, just over three miles away from Suri’s other Atlanta location at Mercedes-Benz Stadium. The Nomia Retail Center is a booming Midtown development and sits in the heart of Atlanta’s tech growth with new offices for Visa, Google, Microsoft and more.

Hemant Suri is a successful Atlanta-based multi-brand franchisee who began franchising with Taffer’s Tavern only a few years ago. “Our journey began with the first ever Taffer’s Tavern in Alpharetta. The brand has been incredibly well received by the community. We’ve built a great loyal customer base, and it’s always wonderful to see our regulars returning time and time again. We’re excited to bring that same neighborhood hub feeling to the residents and visitors to Midtown Atlanta.” said Hemant Suri, Taffer’s Tavern Georgia Franchisee. “The model that Taffer and team have developed not only appeals to the guest, but to the benefit of the franchisee as well. Everything was thought of and reimagined for maximum efficiency, saving us time and money. It’s those benefits that have afforded us the opportunity to expand our Taffer’s Tavern locations so rapidly.”

“I’m thrilled to share that we’re opening our third Taffer’s Tavern location with our first franchisee, Hemant Suri, in the heart of Midtown Atlanta.” said Jon Taffer, Founder and CEO of Taffer’s Tavern. “Our proven Taffer’s Tavern concept has been a hit in Alpharetta and within the Mercedes-Benz Stadium, with many of our loyal customers asking us to open more locations around town. We are excited to bring it to this vibrant, rapidly growing district. Midtown Atlanta, with its mix of residential, office, and retail spaces, is the perfect location for our next venture. We look forward to becoming a staple in this bustling community and continuing our mission to deliver exceptional dining experiences and industry-leading cocktails.”

Working with Fransmart, the leading franchise development company known for growing emerging concepts like Five Guys, The Halal Guys and more international brands, Taffer’s Tavern has locations in Alpharetta, GA, Atlanta GA, Washington, D.C., with development deals in place for Orlando, FL, Las Vegas, NV, Huntsville, AL and now an additional location in Atlanta.

Named one of FSR magazine’s 50 NextGen Casual Brands to Watch, Taffer’s Tavern is rapidly expanding its footprint nationwide. The brand is actively seeking franchisees to lock in territories and bring the innovative concept to new areas. To learn more about Taffer’s Tavern franchising opportunities, watch this video or visit https://fransmart.com/taffers-tavern-food-and-spirits.


About Taffer’s Tavern

Jon Taffer, Bar Rescue star and award-winning hospitality expert, has launched his own innovative, full-service restaurant franchise concept, Taffer’s Tavern. Taffer’s Tavern is the quintessential pub, a place to gather with your old friends and make new ones along the way. The tavern features outstanding signature cocktails, elevated tavern food, a streamlined restaurant format with a small kitchen footprint, and the latest advances in food preparation technology, with best-in-class industry partnerships. Taffer’s Tavern is now open in Alpharetta, GA, Washington, D.C. and Atlanta, GA’s Mercedes-Benz Stadium. Additional locations are in development for the Las Vegas, Atlanta, Huntsville, Orlando, and other areas with more markets to follow. For more information, visit www.tafferstavern.com.

About Jon Taffer
Jon Taffer is an award-winning hospitality expert, entrepreneur and thought leader with nearly 40 years of experience in the hospitality, entertainment, and nightlife industries.  Best known as executive producer and star of Paramount Network’s Bar Rescue, a non-scripted reality show that spotlights Jon as he saves failing bars from looming closure now in its eighth season. His latest endeavor is Taffer’s Browned Butter Bourbon, a rich, bold bourbon whiskey with notes of vanilla and toffee inspired by his years of cocktail and culinary creations. In 2019, Jon announced the launch of his own innovative, full-service restaurant franchise concept, Taffer’s Tavern, which debuted in Atlanta in 2020 with several locations open across the US and more in development. Taffer’s Tavern features outstanding signature cocktails, elevated tavern foods, and the latest advancements in restaurant technologies. Concurrently, Jon runs Taffer Dynamics, his business consulting firm. Over the years, he has consulted for a range of well-known brands, including the NFL Network, Anheuser-Bush, Ritz-Carlton, TGI Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue and Fortune 500 brands such as Hyatt Hotels and Marriott International.  In addition, Jon is a best-selling author having written three books: “Raise the Bar,” “Don’t Bulls*t Yourself,” and his newest book “The Power of Conflict: Speak Your Mind and Get the Results You Want.” For more information, visit www.jontaffer.com.

About Fransmart

As the leading franchise development firm in the country, Fransmart turns emerging restaurant concepts into successful national and global brands. Founded by Dan Rowe, the man who identified and grew brands such as Five Guys Burgers & Fries and QDOBA Mexican Grill from single unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 5,000 restaurants worldwide and facilitated franchise investments that have cumulatively generated 1 billion dollars in revenue to date. For more information, visit www.fransmart.com.


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