The Broadway cookie biz that’s upstaging the competition
Fans of Broadway know a good thing when they see it – and when they taste it. Since opening in NYC’s Theatre District in 2012, Schmackary’s has earned critical acclaim and quickly earned the title of the “Official Cookie of Broadway.” But don’t let Schmackary’s bite-sized NY flagship fool you, the bakery cranks out more than 3,000 cookies on the daily to throngs of tourists, locals and Broadway stars clamoring for a bite of the city’s most beloved baked good. With cookies like “Carmel Apple Crisp,” “Maple Bacon”, and “Buckeye Moonpie,” Schmackary’s has spent the last decade in the spotlight, earning rave reviews from around the globe.
Call it “Generation Y’s Answer to the Old American Bake Shop,” Schmackary’s has pushed the classic cookie outside of its comfort zone with an adventurous twist on the traditional, and these cookies don’t crumble. The concept’s Wicked lineup of sweet, savory (and sometimes both) flavors is powered by founder Zachary Schmahl and his passionate team of creatives who embrace his vision and a company culture rooted in midwestern values.
* These figures can be found in Item 19 of the current FDD.
Nebraska-born Zachary Schmahl had dreams of taking center stage in the Broadway productions he loved. After moving to the Big Apple at age 24, he began baking wildly creative cookies out of his small studio apartment and within months, his side hustle became of “full time production.” Receiving rave reviews from every corner of the Broadway community, in 2012, Schmahl opened his first bakery in the heart of NYC’s theater district, and became an overnight sensation selling more than $1 million in his first year without spending a dollar on advertising. The actor-turned-baker’s dream of making it on Broadway had come true – he made it to Broadway with the hottest show in town- Schmackary’s.
Zachary had cracked the cookie code and defied the odds to become the buzziest brand on Broadway and the undisputed favorite of NY’s rousing arts community. Schmackary’s award-winning cookies are sold at shows and venues across New York City, delivered by the dozens to people and businesses around the country, and featured in some of the biggest television shows, media outlets and high-profile award lists. Solidifying its status as the country’s most in-demand cookie company, Schmackary’s has taken its show on the road – partnering with passionate entrepreneurs, franchise owners and operators to bring a taste of Broadway to hundreds of locations across the U.S.
There are dozens of cookie companies in the franchise game, but only one that offers this kind of recipe for success. Schmackary’s franchisees are making an incredible long-term business investment with a proven model that’s built to scale. Schmackary’s exceptional unit economics are powered by low startup costs, stronger sales per square foot than some of the biggest cookies in the biz, multiple revenue streams, minimal labor and streamlined operations. Other sweet benefits include:
- Multiple revenue streams including delivery, catering and drink orders
- Simple, turnkey operations – costly
equipment is not part of the business model
- Ongoing franchise support & training for owners
- Highly-engaged franchisor team and a culture rooted in vision and values
- Available territories throughout the country
- Massive national media attention & celebrity fans
Industry-Leading Unit Economics:
2021 Total Sales: $1,602,999 2022 Total Sales: $2,073,381
Consumers aren’t the only ones craving Broadway’s most beloved cookie brand. The brand that’s won NYC locals, tourists and the entire arts community over is now the most in-demand cookie franchise.
Small square footage requirements and quick-turn, streamlined operating systems mean you can build your own Schmackary’s quickly and affordably. Put yourself on the fast track to making dough.
Schmackary’s catering and delivery business is booming, giving franchisees the opportunity to generate high off-premises revenue. Schmackary’s strong coffee program allows you to generate money all day long, which other cookie franchises can’t do.
The US cookie market is valued at over $11 billion, and with major markets available across the country, Schmackary’s is your chance to enter a market that’s hungry for options with a brand that’s world famous for being the best.
Schmackary’s has developed a full online training course, making training staff and providing continuing education a breeze for franchisees.
Schmackary’s has been featured in some of pop culture’s premier brands, such as The Tony Awards, The Today Show, Good Morning America, Buzzfeed, USA Today, OK Magazine, Food Network and more. Own a brand that’s constantly making national headlines.
We’re looking for a few Guys and Dolls who are passionate about owning the nation’s most in-demand cookie franchise. Specifically, multi-unit franchisees who are looking to bring Broadway’s biggest blockbuster to their hometown.
6% Gross Revenue
Up to 2% Gross Revenue
1% Gross Revenue
Minimum of 5 units; if developing 5-9 units, $90,000 for the first 3 units + $15,000 for each additional unit; if developing 10 or more units, $150,000 for the first 5 units + $15,000 for each additional unit
Operational experience in business is a plus, but not required assuming a professional Director of Operations will be part of your team. Prospective franchisees must meet the minimum requirements below to be considered for a Schmackary’s ownership.
- $500k net worth *
- $500k liquid capital available for investment *
- Ready to begin development within the next 3-6 months
- Ready to grow a multi-unit territory in a major US area
* Investment partners may contribute to this requirement