From tech start-up to 40+ franchise locations across five states, Jesse Keyser, CEO and Co-Founder of Keyser Enterprises, shares the strategies that built his multi-brand empire. Jesse and his brother operate 32 Sport Clips locations, six Oxi Fresh Carpet Cleaning territories, and Waxing the City locations, with previous ventures in Little Caesars and Valpak. His leadership has earned him Sport Clips Owner of the Year, Oxi Fresh Owner of the Year, and the IFA’s Franchisee of the Year. As Vice President of the IFA’s Franchisee Forum, Jesse regularly advocates for business owners in Washington DC.

In this episode, Jesse shares:
-Why hiring and training excellence generates outsized returns
-How to design compensation structures that motivate your team
-Learning from mentors saves you costly mistakes
-The impact of franchise advocacy and community involvement
-Why trust and relationships drive long-term success

Perfect for aspiring and current franchisees, multi-unit operators, and business leaders ready to scale.