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Smart Franchising With Fransmart

Episode 30: Crunch Fitness and European Wax Center | Scaling Multiple Brands from 10 to 50+ Locations

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Smart Franchising With Fransmart - Episode 1
Apr 28, 2025
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How do you turn a small franchise into a massive empire?

In this episode, Dan Rowe chats with Neel Bhargava, co-founder of NB Group, who’s reshaping the world of franchise investment with his unique multi-unit, multi-brand approach. Neel’s journey took him from the world of consulting and private equity to becoming a powerhouse entrepreneur, scaling some of the most successful brands in the franchise space.

In this episode of Smart Franchising Podcast, Neel reveals:

  • How he invested in Crunch Fitness group that scaled from just 10 locations to over 65
  • The European Wax Center’s strategic growth and how it sparked huge expansion
  • Franchise investment: the pros and cons from a private equity perspective
  • Managing the complexities of team building, financial infrastructure, and making the right investments

We aim to make at least three and a half times our money on every investment… Payback period on that new build CapEx is critical to determining how much we like a multi-unit concept.”

 

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