Join Dan Rowe as he sits down with Irfaan Lalani, co-founder and CEO of Vibe Restaurants, who went from starting with one Little Caesars location to now running over 125+ restaurants across multiple brands, including Little Caesars, Wingstop, and Whataburger.

Irfaan talks about the challenges of scaling in small markets, the importance of people in franchising, and the “vibification” process that sets his restaurants apart.

At the end of the day, the magic happens in the four walls.” – Irfaan Lalani

He offers an honest look at turning around struggling locations, emphasizing that strong leadership and letting managers take ownership are key to thriving. For anyone serious about growing a franchise, Lalani’s journey offers real-world lessons you can’t afford to miss.