Peter Holt, CEO of The Joint Chiropractic, brings an impressive 38-year legacy in franchising to today’s episode.

From his accidental entry into the franchise industry to spearheading a revolution in chiropractic accessibility, Peter shares his journey and the growth of The Joint Chiropractic to nearly 1,000 locations.

Discover how simple yet innovative changes in location strategy and service delivery can transform a traditional medical service into a mainstream wellness option. We also discuss the importance of systems in franchising, the evolution of the industry, and the key traits that make successful franchisees.

Franchising is the business of selling mistakes. That’s what we do. Think about it. I mean, where did that operating model come from and how did it evolve over time? Well, you did it and it’s like, oh my gosh, I’m not gonna do that again.” – Peter Holt

Tune in to gain unique insights from a seasoned leader on how understanding and executing franchising methodology can lead to monumental success.