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Jon Taffer Continues Taffer’s Tavern Brand Momentum, Launching Signature Beef Shank in Costco Locations Nationwide

Nov 8, 2021

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Hospitality expert and entrepreneur Jon Taffer, founder of the innovative, new full-service tavern concept Taffer’s Tavern and star of Paramount Network’s Bar Rescue, unveiled a new extension of his restaurant brand with the launch of the Taffer’s Tavern Signature Beef Shank. The premium heat-and-serve entrée is part of a new line of products called “Enjoy at Home with Taffer’s Tavern.” Taffer worked closely in partnership with the world-class chefs at Cuisine Solutions, the world’s leading manufacturer and distributor of sous vide foods and the exclusive sous vide partner of Taffer’s Tavern, to introduce this premium product in Costco stores nationwide, with additional products available soon.

The launch comes on the heels of the growing popularity of Taffer’s full-service restaurant franchise concept – Taffer’s Tavern – that launched in 2020 with the first location near Atlanta. Typically, restaurant brands have hundreds of locations open before they’re able to get their products into grocery retailers. Taffer’s Tavern comes with Taffer’s personal brand equity, which helped secure a nationwide deal with Costco with just one location open – a pace that is unheard of in the industry.

“Since the opening of our first Taffer’s Tavern last year, our delicious and flavorful entrees have proven to be very popular. This partnership with Costco allows us to bring the Taffer’s Tavern experience to home cooks across the country with an easy, worry-free signature dish,” said Jon Taffer.

Taffer’s Tavern Signature Beef Shank is ideal for a large family or small dinner party. The bone-in beef shank weighs in at close to seven pounds, is sprinkled with sea salt and black pepper, vacuum-sealed, then slow-cooked to tender, fall off the bone perfection.

Innovation is the backbone of Taffer’s Tavern, with advanced and efficient cooking methods that deliver flavorful and consistent dishes to customers. Due to the success of this innovative restaurant concept, Taffer’s Tavern is poised to open additional locations in key markets across the country in the next year.

“This launch, along with the momentum of new franchise deals and additional restaurant locations opening in the Atlanta, Boston, D.C., Vegas and Orlando areas, demonstrates the power of the Taffer brand and trend line for Taffer’s Tavern at such an early stage of the brand lifecycle,” Taffer continued.

In addition to the recent non-traditional location opening in FedEx Field, Taffer’s Tavern is preparing to open a full-service restaurant within the high-energy Penn Quarter neighborhood, adjacent to the Capital One Arena in downtown Washington, D.C., and just outside of Boston in Arsenal Yards. To facilitate growth for the emerging brand, Taffer has partnered with Fransmart, the industry-leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, and QDOBA Mexican Grill.

Taffer is leveraging his decades of experience in the hospitality industry, along with the latest advancements in food prep/service technology and the industry’s highest safety standards, to start a casual dining revolution. The groundbreaking concept is ideal for multi-unit franchisees and experienced entrepreneurs looking to be part of a rapidly growing brand with the flexibility to operate in traditional and non-traditional locations. Operated with a kitchen of the future, the industry-leading technology used in Taffer’s Tavern allows minimal need for food preparation and handling, drastically reducing back-of-house labor. In addition, the innovative and simplified cooking techniques allow for less experienced kitchen staff and help reduce cook times by 50 – 90% compared to traditional kitchens.

For more information about Taffer’s Tavern franchising opportunities, watch this video or visit www.fransmart.com/tafferstavern.

To learn more about Taffer’s Tavern, visit https://tafferstavern.com.

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