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JARS by Fabio Viviani Holds First Ever Franchisee Summit

Oct 9, 2023

Intro Slide of JARS 2023 Franchisee Summit

Celebrity Chef Fabio Viviani has combined his favorite desserts, the most creative presentation imaginable, his experience in executing restaurant concepts and his ability to create “Instagrammable” and viral food content. Getting into franchising right away JARS  journey into franchising has been nothing short of impressive. The newly franchised brand sold more than 30 franchises even before the flagship store in the Chicago West Loop was opened in February. These franchisees weren’t just interested; they were captivated from the very beginning.

The story continues with the grand opening of their Chicago West Loop location this spring. Lines out the door, and impressive media buzz  – that’s how they started. Fabio and his team are all about excellence, constantly refining their processes to deliver top-notch dessert experiences.

Their success and advancements continued when they brought in Chris Carlton as the director of operations, a seasoned pro with a track record spanning over two dozen brands in five different airports, including heavy hitters like Wendy’s, Ruby Tuesday’s, and Starbucks. Chris brought a wealth of operational knowledge to the table. Building off what was already in place operationally at JARS, Chris has created even more efficiencies that will ultimately positively enhance the bottom line and, of course, the franchisees. Switching to an integrated ordering, loyalty, POS system, that all works together.

In addition to their operational enhancements, they’ve revamped their tech infrastructure to make life easier for franchisees and customers alike. They’ve also teamed up with marketing and PR experts to provide franchisees with even more robust support. They’ve tackled important aspects such as real estate, labor, and efficiency improvements.

Recently, they hosted their first-ever franchisee summit, a virtual gathering where Fabio and his team shared all of these critical insights, improvements, tools, and gave franchisees the opportunity to connect and learn from one another.

JARS Franchisee Summit Group Zoom Photo

Thomas Roberts, a franchisee from Oakland, California, set to open 10 JARS locations, shared his experience: “The franchisee summit struck a perfect balance between inspiration and practicality. The enthusiastic support from the JARS team as we shape our territories has been exceptional. After seeing the flagship location’s success, and how JARS really is revolutionizing the way we enjoy dessert – I’m eager to open my first store and build out my 10 units in California.”

Franchisees couldn’t stop singing praises about the support they’ve received and their eagerness to introduce these game-changing desserts to their communities.

If you’re interested in joining the JARS franchise family, you can find more information here: JARS Franchise Information. The sweet journey awaits!

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