Best Indoor Golf Investment
Why The Swing Bays
Tee Up Your Future
PGA Professional Dustin Miller created The Swing Bays as a membership-driven hub that captures country club camaraderie without the stuffiness. This streamlined franchise model lets you focus on building a thriving golf community—no restaurant operations or complex overhead to manage.
Members receive personalized improvement plans using data-backed training, certified PGA instruction, and golf-specific fitness from TPI-certified trainers. Whether serving beginners or scratch golfers, you’re creating lasting relationships that drive frequent engagement. You’re not just selling lessons—you’re building the local destination where golf lovers gather, improve, and belong.
Ready to turn your golf passion into an operation with a proven, simplified business model?
Want to see the full P&L? Download the FDD here.
FDD Disclosure Information*
These figures can be found in Item 19 of the 2025 FDD issued by The Swing Bays Franchise, LLC.“Gross Revenue” includes all revenues generated from the Affiliate-Owned Location. Gross Revenue does not include the amount of any applicable sales tax imposed by any governmental authority. Also excluded from Gross Revenue is the amount of any documented refunds, returns, and discounts given to customers, as well as tips collected by employees. Gross Revenue includes a 30% split of the revenue generated by instructors in connection with the lessons they provide to customers since the Affiliate-Owned Location receives 30% of the revenue generated by those lessons.Written substantiation for the financial performance representation will be made available to the prospective franchisee upon reasonable request.This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for informational purposes only. The offer of a franchise can be made only by a franchise disclosure document. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.
A Golf Franchise Run by an Actual Pro
The Swing Bays isn’t just another indoor golf franchise—it’s co-founded by PGA professional Dustin Miller, a three-time Golf Digest Best Teacher honoree and 2025 Colorado PGA Teacher of the Year. Dustin has over 20 years in the industry, but personally he’s lived this game for many more years. While competitors rely on their love of the game and golf business theory, you’re partnering with proven golf expertise and award-winning methods. Dustin has spotted what others missed: golfers at every level want to improve while building community, and franchisees get direct training from his elite team to deliver that experience. You’re not just buying a franchise—you’re partnering with two decades of proven, golf industry success.
Swing Through the Noise
Indoor golf is hot, but the franchise options are all over the place. You’ve got basic simulators in dark rooms and massive entertainment complexes with restaurants and bars.
The Swing Bays hits the sweet spot. Those fancy places might be fun once, but who wants to deal with huge staffs, expensive buildouts, and food headaches? And basic simulators? Good luck keeping people coming back.
We’ve got memberships with real social programming that keeps people engaged week after week. Small team, simple operations, happy members. While everyone else goes too big or stays too basic, we found the center. You could say we’re playing smart, right down the middle.
The Franchise Advantage
Multiple Revenue Streams
Think membership fees are your only income? The Swing Bays turns every golfer visit into multiple revenue opportunities. Picture this: Someone comes in for a lesson, gets their clubs re-gripped, buys a new driver, grabs a snack, and books their kid for junior camp. That’s five revenue streams from one visit. We’re talking lessons, club services, equipment sales, apparel, corporate events, junior programs, food and drinks, and special clinics. The best part? You only need 1-3 employees to run it all, even on your busiest days.
Monthly Membership Model
A monthly membership model provides franchisees with the potential for recurring revenue as golfers pay between $35-595 a month to join. The Swing Bays franchise system includes proven member engagement programming designed to keep golfers coming back, reducing cancellations and maximizing your potential.
Surprisingly Simple
Your staff handles check-ins, drinks, and gear sales from the central bar area. During downtime, they re-grip clubs and do repairs. Your PGA pros and TPI trainers are contractors who pay you a percentage of their lesson fees to use your space. Don’t get it wrong – it’s still hard work building a business. But the whole operation? Refreshingly straightforward.
No Mulligans in Business
The Swing Bays team has already played through the rough, learning what works and what doesn’t. They’ve made the mistakes so you don’t have to—now they’re ready to share that hard-earned playbook with franchisees who want to build their business the smart way, not the hard way.
Frequently Asked Questions
Do I need to have a golf background to operate a Swing Bays?
No. The Swing Bays team will help fill in any gaps you may have on golf education. Your main job will be to build relationships in the local community so a background in building businesses or teams will be more important.
Is it hard to hire PGA/LPGA or TPI-Certified professionals?
Everything depends on where you’re located but there are thousands of PGA professionals and TPI-certified pros looking for indoor places to give lessons. Since The Swing Bays executive team includes PGA professionals and TPI-certified trainers, they will share their best practices to find the right team members for your locations.
What type of support do franchisees receive?
- Introductions to top-tier real estate brokers
- Guidance during store build-out and construction
- Training systems
- Operational support
- Proprietary point-of-sale system
- Marketing and branding
- Pre-opening and grand opening support
- On-going support from Swing Bays leadership team and franchisee network
Your Journey Starts Here
The first step is to download the FDD and one of our team members will be ready to answer any of your questions. If you’ve done your research and you’re ready to lock in your territory, fill out the application. We’d love for you to join the franchisee club at The Swing Bays.
