HB Wellness Franchising
Why Franchisees Love HB Wellness
High-Protein, High-Growth
This Movement is a Rocket Ship
The US protein market is a $114.4 billion juggernaut that’s continuing to grow. Expected to grow at 1.9% annually through 2028, health-conscious consumers want convenience without sacrificing taste. Smart money follows smart consumers, and right now they’re voting with their wallets for high-protein food that’s easy to access and tastes great. That’s where HB Wellness fits.
HB Wellness offers high-protein smoothies (35-50 grams) that taste like dessert and are around 250-300 calories.Their simple, low-labor business model is looking to partner with multi-unit franchisees looking to move into a new, rapidly expanding category. HB Wellness has incredible numbers in a small floor plan, making it a great fit in any market.
Our Powered Up Item 19
*The numbers illustrate the total Income generated by the company-operated store during the Applicable Measurement Period (Jan. 2024 to Dec. 2024), as stated in Item 19 of HB Wellness’ Disclosure Document issued September 2025. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for information purposes only. The offering is by FDD only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.
Words from Co-Founder Daniel Boone
Our team genuinely loves being here. We attract great people because the energy is contagious. We’re looking for franchisees that want to be a part of something bigger; a movement of positive, purpose-driven entrepreneurs bringing connection and health to every neighborhood.
Little Equipment
Imagine a buildout where your blenders and freezer are your biggest investment? Welcome to HB Wellness. You don’t need ovens, vents, hoods, or large capital investments.
Healthier Communities
Make a difference in your community by helping others maintain their protein goals and improve their health.
Growing Vertical
More and more people are focusing on their health and meeting their protein goals is high-priority for them. HB Wellness offers this growing segment an easy and convenient way to meet their goals without sacrificing taste.
Few Perishable Products
The shelf life of the protein balls is 2 months and the smoothie mixes don’t require a lot of perishable items. Only a few flavors require fresh fruit so you don’t have to mess with a lot of food loss.
Digital Forward Concept
The HB Wellness executive team has done their homework into the best technology stack for franchisees. The POS platform offers online ordering, curbside pickup, and loyalty programs.
Expert Training
The HB Wellness operations team has been improving their efficiency since 2013. Their team has documented everything and will be alongside you as you build out your locations(s).
Frequently Asked Questions
How many employees do I need?
On your busiest days you’ll need 1-3 employees. We have national partners to help recruit the right employees for your location.
Do you help me find a location?
We have partnered with industry experts that leverage AI and the latest technology to help you find your location.
What are the general operation hours of a location?
HB Wellness locations are open 7 days a week. Monday – Friday 7:00am – 6:00pm. Saturday 8:00am – 4:00pm. Sunday 9:00am – 3:00pm.
Are the buildout options flexible?
Yes. HB Wellness has a simple buildout enabling franchisees the opportunity to convert a current location both inline or on end caps. Franchisees can also choose to offer drive-thru if they prefer.
Your HB Wellness Franchising Journey Starts Here
Whether you are ready to invest or just getting started, take the next step with us. We will guide you along your franchising journey.
