The largest and fastest growing halal franchise concept in the world
100 stores and 400+ in development worldwide
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Top Halal Franchise in World
With over 400+ stores in development, The Halal Guys is the global market leader in Halal cuisine.
Strong Unit Economics
Desirable unit economics paired with flexible footprints and low-cost conversion options lower cost and increase potential profits for franchisees.
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Support System
Working with Fransmart, the leading franchise development firm for emerging brands (these guys brought Five Guys and The Halal Guys to life!) franchisees are supported throughout the franchise journey.
Mainstream Demand
With high mainstream demand for Mediterranean cuisine, The Halal Guys proprietary recipes and ingredients appeal to foodies worldwide.
Full Supply Line Support
Real estate, project management & full supply line support, plus training & operational support for franchisees, managers & employees
From the Streets of New York City to a Worldwide Phenomenon
Three immigrants opened a lunch cart in New York in pursuit of the American Dream. Two decades later, the Halal Guys are a worldwide phenomenon helping many others achieve the dream as well.
Extra Butter partners with Reebok for the 25th Anniversary of the Ventilator. 1990 marks the birth year of the Reebok Ventilator, as well as the start and rise of “Street Meat” food vending, a delicacy which remains a New York City staple and Extra Butter favorite through the years.
At The Halal Guys’ original cart on 53rd Street and 6th Avenue, people wait in line for the iconic combo platter, a foil dish packed with chicken and gyro over rice, accompanied by lettuce, tomato, pita, and the famous and secret red and white sauces.
Straight Talk From Our Franchisees
Successful multi-unit Halal Guys operator, Paul Tran, talks about why he chose to invest in The Halal Guys franchise.
Successful multi-unit operator, Khurram Burney, tells us about his journey as a Halal Guys franchisee.
Paul Tran, the largest multi-unit franchisee for The Halal Guys, tells us about his journey as a Halal Guys franchisee.
Co-Founders The Halal Guys
Abdelbaset Elsayed, Mohammed Abouelenein, Ahmed Elsaka
A Food Cart Named Desire
The Halal Guys represents the epitome of the desire for the American Dream. This iconic brand’s fascinating origins tale is similar to scores of others who also emigrated to America in search of a better life. As a result of this journey, countless cultural traditions (and cuisines) crossed over into the United States over the years.
The Halal Guys’ story begins in 1990 with three Egyptian founders, who first started a hot dog cart in New York City, then switched to selling halal food because there was practically no authentic halal food to be had in the five boroughs. Word spread about the unique American Halal Food they offered, and its fanbase quickly expanded to Muslim taxi drivers, who made the Midtown Manhattan cart on 53rd & 6th Avenue their new destination for fresh, delicious halal food at affordable prices. These same drivers helped spread the word about the brand’s unique Halal cuisine to a much larger, diverse demographic of locals and tourists eager to experience new and exotic tastes, textures, and flavors. This resulted in making The Halal Guys in 2017 both the #1 most Yelped restaurant, and the top restaurant in New York City according to iPhone’s Siri.
The Halal Guys’ original carts operated around the clock, with long lines that extended down the block at all hours. From lunch rushes to late-night food runs, the brand has always been there for its guests. The continued, enthusiastic demand for its fresh, delicious food and warm hospitality justified its expansion to bring authentic American Halal Food both across the nation and worldwide. The Halal Guys is now a global enterprise, with 100 locations and over 400+ new restaurants in development worldwide.
The Halal Guys’ unique year-over-year popularity and franchise business success has gained the attention of established Five Guys, Subway, Denny’s, Elevation Burger, Dunkin, and Caesar’s Palace franchisees who have chosen The Halal Guys as their next emerging restaurant brand.
Awards & Honors
Awarded the Hottest New Franchises by Entrepreneur Magazine in 2017.
Awarded The Future 50 Fastest-Growing Companies by Restaurant Business in 2017.
Business Insider says The Halal Guys’ chicken and gyro platter is NYC’s most legendary street food.
Ranking #7 on Fast Casual’s 2020 Top Movers and Shakers Award.
Shout Out
“Just one look at The Halal Guys long lines and you see it’s loyal customers from all walks of life waiting for delicious food. That right there is the definition of a successful franchise. The brand’s small-footprint, high-volume stores are attractive to franchisees and make it easier to find affordable real estate in an increasingly tough market. The Halal Guys is absolutely the right brand at the right time.”
Dan Rowe
Fransmart CEO, Excerpt from: New York Daily News
“As to why the brand has become so strong, appearing on the to-do lists of tourists and standing above countless imitators… It’s the white sauce, always the white sauce, that draws everybody in, from uniformed cops to dainty girls whose palates otherwise incline to macarons… Get ready to taste it, America – and beyond.”
Ligaya Mishan
The New York Times
“The original Halal Guys in Manhattan is a thing of local legend: a food cart that became a word-of-mouth phenomenon with long lines day and night. After signing with consulting firm Fransmart, The Halal Guys has been growing their franchise to hundreds of brick-and-mortar stores in the U.S. and overseas.”
Venessa Wong
Bloomberg Business
“On any given day in Manhattan, be it a balmy 80-degree afternoon or after midnight in the dead of winter, a long line of people can be seen snaking up the sidewalk in front of The Halal Guys. So how does a concept go from a lone street cart to a chain that’s rapidly being replicated across the globe? The answer, of course, is franchising.”
Whitney Filloon
Eater Magazine
“Working with The Halal Guys and Fransmart has been an amazing experience. The brand has an incredible cult following and we’re excited to bring that unique flavor here to Southern California. Since becoming a franchisee, we’ve had tremendous support from corporate on all sides, and tons of success as we’ve attacked the real estate market around us to add more units.”
Thomas Pham
Franchisee, The Halal Guys, CA
“What began as a humble New York meat cart is now a full-on global franchise (seriously, you’ll find The Halal Guys in other locations from Wisconsin to the Philippines). Yet its midtown Manhattan location still attracts some of the city’s longest lines for street food — no small feat — wooing office workers, cab drivers and tourists alike with gyro sandwiches and chicken over rice, slathered in proprietary red and white sauces.”
Layla Khoury-Hanold
Food Network
The Halal Guys is one of the most popular franchise investments in the world today. Prime territories are going fast. Now is the time to get your foot in the door with The Halal Guys.
Join the Global Halal Sensation Today
Target Franchisee
The Halal Guys is seeking franchisees that are focused on exceptional operations and customer service and looking to build multi-unit franchise territories. Franchisees must demonstrate substantial business experience and possess a true passion for The Halal Guys brand and the American halal food concept.
Franchise Requirements
In addition to your business experience (preferable in the restaurant industry), we request a professional General Manager be part of your team. Prospective franchisees must meet the minimum requirements below to be consider for a The Halal Guys franchise.
- $1.5MM net worth*
- $1MM liquid capital available for investment*
- Ready to begin development within the next 3-6 months
- Ready to develop a minimum 5-unit territory in a major U.S. area
Franchise Support
The Halal Guys franchise owners benefit from comprehensive training and support systems designed to increase business value and operational efficiency.
Support provided to franchisees includes:
- Use of the famous brand name & trademarks
- Marketing & brand building
- Proprietary recipe access (including sauces) & menu development
- Real estate, site selection
- Store build-out, construction
- Training for franchisees, managers & employees
- Operational, project management support
- Vendor & equipment selection
- Business consulting
- Pre-opening, grand opening support
The Numbers (Domestic)
FRANCHISE FEE
$60,000
MULTI-UNIT DEVELOPMENT FEE
Full franchise fee 1st unit, 50% deposit each additional unit
ROYALTIES
6% of Gross Sales
WORLDWIDE CREATIVE FUND
2% of Gross Sales
LOCAL STORE MARKETING
1% of Gross Sales
START UP COSTS (MULTI-UNIT)
$370,150 to $1,317,550
The Numbers (International)
FRANCHISE FEE
$65,000
MULTI-UNIT DEVELOPMENT FEE
$650,000 international fee paid upfront ($65,000 per unit, 10 unit minimum required)
ROYALTIES
6% of Gross Sales
WORLDWIDE CREATIVE FUND
2% of Gross Sales
LOCAL STORE MARKETING
1% of Gross Sales
START UP COSTS (MULTI-UNIT)
$315,600 – $926,500 (USD)* Can vary by International Territory)
The Market
Become a Halal Guys Franchisee in 30-Days
STEP 1
Submit an Inquiry Form (Today!)
STEP 2
Speak with Franchise Development Director (within 24 hours)
STEP 3
Submit the Franchise Application (2 days)
STEP 4
Review Application with Franchise Development Director (3 days)
STEP 5
Receive & review Franchise Disclosure Document with Franchise Development Director (5 days)
STEP 6
Schedule Discovery Day with Franchisor (14 days)
STEP 7
Execute letter of intent (16 days)
STEP 8
Become a Franchisee! (30 days)
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